This Site Has Moved: DBMEi becomes Digital Ethos
You may have noticed that this site stopped updating this month, wondering why? We re-branded and re-launched on WordPress.org and in a big way! The Magazine, Education Portal, Events Calendar and Digital Media Week have all been integrated into the evolving mission of Digital … [Read More...]
Marketing Made Simple TV: What Are We All About?
Since May 17, 2012, viewers have tuned into Marketing Made Simple TV on Thursdays at noon EDT/NY to view guests being interviewed by host, Jeff Ogden. The interviews have been of professionals primarily in the business of social media marketing. There exists a great deal of … [Read More...]
Social Media and the Non-Profit
On Thursday, June 21, 2012, I was one of the panelists at Hofstra University, discussing the use of social media for the non-profit organization. I was joined by some great minds in social media, Jerry Allocca, from Core Interactive (author of Connected Culture and SEO expert), … [Read More...]
What Digital & Social Media Marketers Can Learn from Business Consultants [Opinion]
In the last five years I have heard some wild claims about who makes the best marketer - those claims have ranged from PR professionals, who 'should be the only people to do it', to Social Media, to 'it takes a Sales Professional to provide the best internet marketing.' I'd … [Read More...]
‘Television on the Internet’
This article and my article next week are the continuation of the story that was introduced with the video for MarketingMadeSimple.tv that appeared on Thursday, June 28th. INTRODUCTION TO A LONG FORGOTTEN DREAM Over 40 years ago, one of my dreams was to become a television interview show host. Not that I liked him but since his […]
Happy Social Media Day 2012
Three years ago (in 2010), Mashable declared June 30th to be Social Media Day, and it has continued to grow since then. It is a day created to help people across the globe celebrate the “one thing that unites us and keeps us in constant contact: social media.” In 2010, there were more than 600 […]
Marketing Made Simple TV: What Are We All About?
Since May 17, 2012, viewers have tuned into Marketing Made Simple TV on Thursdays at noon EDT/NY to view guests being interviewed by host, Jeff Ogden. The interviews have been of professionals primarily in the business of social media marketing. There exists a great deal of information about the show itself. But until now, it has only […]
Growing Your Brand and Business: Using LinkedIn Groups
With LinkedIn operating the largest online professional network with some 160 million users across 200 countries, it is clear that being active on this site is essential to growing your brand and business. However, being successful at generating business on LinkedIn requires developing and following a plan of action to ensure that the optimal results […]
5 Essential Tips for Creating an Effective Brochure
You have made the decision that it’s time to create a new company brochure that shows the products/services you offer. The goal is to rebrand your company and come out with a new logo, tagline, and positioning statement. What is your first step? Can you go out and hire a graphic designer to create this […]
Over 60% of Forgotten Passwords Result in Website Abandonment
You’re logging into a website. Uh oh, what’s my username and password? Maybe it’s xyz, enter. ‘Username or password invalid’. Maybe it’s abc, enter. Again, ‘Username or password invalid’. Fiddlesticks. After exhausting all possible username & passwords, do you abandon the website or click ‘Forgot Password’, go into your email, retrieve the confirmation link, return […]
Will Airtime Re-Humanize the Internet?
The internet has left some parts of humanity more isolated from one another while simultaneously connecting them in ways we never had in the not-so-distant past. While it has certainly done far more good on the connection end than it has done bad on the isolation side, there are still many things that we are […]
ODE TO ANDY ROONEY: My Social Media ‘Pet Peeves’, Part Two
TO CONTINUE The first part of this blog post detailed my first ‘pet peeve’ about facebook. It involves the new ‘timelines for business pages’ and the page cover designs in particular. You can refer back to that post, Ode to Andy Rooney: My Social Media Pet Peeves, Part One to read it as well. This post, Part […]
Social Media and the Non-Profit
On Thursday, June 21, 2012, I was one of the panelists at Hofstra University, discussing the use of social media for the non-profit organization. I was joined by some great minds in social media, Jerry Allocca, from Core Interactive (author of Connected Culture and SEO expert), Donna Rivera-Downey from the Girl Scouts of Nassau County […]
3 Top Content Marketers Join Jeff Ogden on Marketing Made Simple TV
Three of the top content marketing experts join the host of Marketing Made Simple TV, Jeff Ogden, to discuss the state of content marketing. You will learn how video is changing, the problem of siloed organizations, how few companies actually do it right and more. Content Marketing Roundtable on Marketing Made Simple TV featuring Joe […]
Jeff Jarvis Explores the Role of the Internet and Social Media in Modern News Gathering
In this ever-increasing technological era, it’s surprising to find anyone that hasn’t heard of Twitter and its simple and convenient way to send quick messages in 140 characters. Jeff Pulver, an Internet entrepreneur and the co-founder of Vonage, has taken this convenience to the next level with his 140 conference, also known in the Twitter […]
Free Twitter and Facebook Tools for Social Media Management
In a previous blog post titled Twitter Tools You May Not Be Able to Live Without, we covered several tools that could quickly become vital management elements in your social sharing toolbox. However, that post was just a month short of a full year ago and in the digital world, we know things progress quickly. […]
What is Tout?
We have had many Pinterest and Instagram-a-holics since those two stormed their way onto the social scene. However, short of YouTube we have had very few platforms that have provided us with a quick and easy method for uploading videos. Until now. Tout is a social media platform that enables users to take their own […]
Social Media is HARD
The dictionary defines “perception” as “understanding”. And the prevailing perception is that social media management and marketing is easy. That people will find your Facebook page, your Twitter account, or your Google Plus page and they will just automatically connect with it. That they will “like” you without any action on your part. THIS JUST […]
ODE TO ANDY ROONEY: My Social Media ‘Pet Peeves’, Part One
This detailed statistical analysis that I have conducted on facebook page covers provides an ironclad conclusion. It proves that most small business owners and even some large companies, who should and could afford to know better, are clueless when it comes to facebook’s guidelines. In addition, some know the guidelines but just don’t care.
What Digital & Social Media Marketers Can Learn from Business Consultants [Opinion]
In the last five years I have heard some wild claims about who makes the best marketer – those claims have ranged from PR professionals, who ‘should be the only people to do it’, to Social Media, to ‘it takes a Sales Professional to provide the best internet marketing.’ I’d like you to think of […]
Jon Ferarra, CEO and Founder of Nimble.com on Marketing Made Simple TV
Jon Ferarra, CEO and Founder of the social CRM firm Nimble.com sits down with Jeff Ogden of Find New Customers on Marketing Made Simple TV. Here you will learn: Why the world really does need a new CRM offering. The problem with CRM How social media changed the world of selling and how sales and CRM need to adapt. Marketing […]
#140conf in New York City June 19th – 20th 2012 [Event]
This year the #140c will be hosted at the 92nd Street Y at 1395 Lexington Avenue in NYC. The History of the #140conf In its fourth year running, this conference has had no shortages of experts with a plethora of educational and trending information to provide attendees. Each year it simply gets better and better. […]
How Agencies Can Prepare Clients For Success
A marketing agency is typically hired on to help companies achieve their marketing goals and objectives. What happens when a company has not set any goals and objectives? How does an agency handle this type of situation? We have all heard from clients the famous line “We really don’t have a marketing budget”. How can […]
Get the WordOut! On Your Social Networks in One Smooth App
With so many applications fueling our world from our Smartphone’s these days, it seems imperative to filter through all of the mess to find the most flexible, full-bodied, and affordable apps available. When it comes to social media management apps, there are virtual loads of them available on the many different manufacturer app stores around […]
Get the WordOut! On Your Social Networks in One Smooth App
With so many applications fueling our world from our Smartphone's these days, it seems imperative to filter through all of the mess to find the most flexible, full-bodied, and affordable apps … [Read More...]
Digital Brand Marketing Education & Interactives 