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Marketing Made Simple TV: What Are We All About?

show icon or brand

The show’s icon @ MarketingMadeSimple.tv

Since May 17, 2012, viewers have tuned into Marketing Made Simple TV on Thursdays at noon EDT/NY to view guests being interviewed by host, Jeff Ogden. The interviews have been of professionals primarily in the business of social media marketing.

There exists a great deal of information about the show itself. But until now, it has only been in writing on the Marketing Made Simple TV weblog. In other words, there was no video addressing the question, ‘Marketing Made Simple TV: What Are We All About’?

So Jeff decided is was time to answer that question on video. To add a bit of spice to the mix, which we always like to do any way, it was decided that we would do a Q&A format show rather than a solo appearance by Jeff.

Therefore today, as a special treat and surprise, we have a slight shift or twist on the way we do the show. We’ve  given it an extra pinch of zest. Jeff Ogden, the host of the show, has changed seats and become the guest himself.

Producer of the show, Alison Gilbert (that’s me), a veteran interviewer as well as a media maven, jumped at the chance to be the guest host and interview Jeff in the guest’s seat. Alison is the marketing ‘maven in the hat’ who introduces and closes the show each week.

Without further adieu, here is the video of our Q&A session on what Marketing Made Simple TV is all about. On Saturday,  a more in-depth post will appear describing the experience of being the guest host and producer of a show using the latest technology, ‘Television on the Internet’.

Marketing Made Simple with Alison Gilbert from Jeffrey Ogden on Vimeo.

Free Twitter and Facebook Tools for Social Media Management

In a previous blog post titled Twitter Tools You May Not Be Able to Live Without, we covered several tools that could quickly become vital management elements in your social sharing toolbox. However, that post was just a month short of a full year ago and in the digital world, we know things progress quickly. There have been some new tools presented that may offer management options that simply were not available a year ago. Here are a few tools you may want to add, rearrange, or organize your social media management toolbox around.

Commun.it

Commun.it is a revolutionary tool that was designed for individuals or businesses that have a need to connect with their fans, followers, or consumers with a more efficient user interface than previously similar tools.

c/o successshowto.com

Manage Twitter Accounts Easily

Commun.it handles the ominous task that diving your followers into appropriate categories can be when your account begins to amass a larger following than is easily handled manually. It can divide them into helpful categories that can help users be more direct with their specific messages for different types of followers.

New Leads – Commun.it’s system can help users find new leads to follow by locating any who mention your site or retweet one of your messages through a currently disconnected fan or follower. Anyone not in your current network who shares your content should show up on Commun.it’s user-friendly dashboard with one-click options to follow, retweet, reply, or favorite their posts.

Engaged Fans – These are the followers you will already have a fairly high level of connectivity with based on the number of direct messages between you, replies to your posts, mentions or retweets.

Influencers – Although you are unlikely to know it without the help of Commun.it, your list of influencers will have shown some previous level of communication with you in the past. Gaining allies in those who have already been supportive of your shared media in the past is quite the easy task with Commun.it’s helpful and suggestive dashboard features.

Supporters – Those who are already among your followers and have the tendency to happily retweet or otherwise share your messages or content via linking. Although supporters do not often engage directly with you, they are a highly valuable commodity on any Twitter account.

Commun.it also shows users the level of engagement with any given follower. The dashboard features will display how many replies, retweets or direct messages have been exchanged between the followers account and your own. In many cases, users can miss out on those highly valuable exchanges and fail to follow those who engage them directly by sharing content. Commun.it will even show you those who have shared your posts without mentioning you by name or @mention.

Check out how BuildMeAnEmpire is utilizing Commun.it as a Twitter tool to help find leads for your business.

Crowdbooster

Crowdbooster can make managing your social media accounts incredibly easy. Easy to integrate with Twitter and Facebook, Crowdbooster allows users

to really get in tune with how social media and sharing is working for them or their businesses. Using Crowdbooster will help users understand how effective Tweets or Facebook shares are faring on the world wide web. Crowdbooster has a user-friendly graphical interface that displays graphs that allow even the business owner with little knowledge of analytics a basic understanding of how their content is being accepted, shared, and otherwise promoted.

Take a look at this video below to get a closer look at Crowdbooster.

c/o forbes.com

Crowdbooster allows users to:

  • Manage multiple accounts on Facebook and Twitter to gain a more robust view of marketing efforts on one centralized tool.
  • Gain deep insight into their audience by engaging and interacting with those who have the most influence in your sphere. Using these insights will allow users to build on and maintain brand awareness for their products or services.
  • Understand and gain follower and fan growth. Learn how tracking long-term engagement on your social media platforms can give you the knowledge and experience you need to learn to drive more growth to your current community.

Crowdbooster does so much more, so if you are looking for a great user-friendly system that manages social media smoothly, it is definitely an option worth looking into.

Author:

@BasilPuglisi is the Executive Director and Publisher for Digital Brand Marketing Education (dbmei.com). Basil C. Puglisi is also the President of Puglisi Consulting Group, Inc. A Digital Brand Marketing Consultancy that manages professional and personal branding for Fortune 500 CEOs, Hedge Fund Managers and Small Business Owners.

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Real-Time Monitoring for Facebook Analytics

With new updates kicking off on Facebook left and right hopefully you haven’t missed the opportunity they have presented to take advantage of real-time monitoring of your webpage statistics and demographics. One of their newest tools is in fact, the Real-Time Monitor for Facebook analytics. Whereas before the updates seemed to arrive on an irregular basis, they have built new post level analytics that give user’s the answers they are looking for, updated, around every 5 minutes.

This has phenomenal impact for those who wanted to more closely monitor how specific posts fared, or even gauge how fans reacted to content, contest, questions and more social communication options in real-time and ask they occur. Although the new tool is currently in beta and free for Pro users, it is worth keeping an eye on for when it makes its to public release.  Currently, the beta tool requires users to remain within that tool in order for them to collect the metrics and share the data in real-time, but they have plans to expand further on this functionality, hopefully with more flexibility, in the future.

What Can You Monitor with the Real-Time Tool?

You will be able to filter by a variety of metrics including, but not limited to:

  • Unique Impressions
  • Paid Impressions
  • Total Impressions
  • Organic Impressions
  • Viral Impressions
  • Total Engagement
  • Shares, Likes, Comments, Clicks and Virality

Users will be able to monitor all of the active posts on the pages they administrate. The filter options are flexible and can be viewed as Change in Values or Total Values. This will offer marketers a unique perspective on how their content is trending in real-time.

c/o EdgeRank

Negative Feedback Posts

If you notice a trend that indicates an individual post is beginning to accrue more than average negative feedback, you may want to consider remove the post to help reduce damage to your average EdgeRank. This can also help your page to maintain the strongest possibility for a high-end EdgeRank.

“Virality”

Everyone knows that your content or media has a chance at going viral on a social media network. They are famous for this on a daily basis. You will now be able to view previously unseen real-time analysis of the viral lift to each piece of content you release. Users can then study how viral, organic, and paid impressions begin to interact with the content to create even further viral marketing opportunities.

Recent Posts

Users can monitor the individual performance and status of the most recent post by viewing impressions, clicks, engagement, and even negative feedback in real-time. Brand management can easily use this vital information to identify and cultivate the performance of each post to the fullest or manage damage control by pulling those negatives out quickly when needed.

Author:

@BasilPuglisi is the Executive Director and Publisher for Digital Brand Marketing Education (dbmei.com). Basil C. Puglisi is also the President of Puglisi Consulting Group, Inc. A Digital Brand Marketing Consultancy that manages professional and personal branding for Fortune 500 CEOs, Hedge Fund Managers and Small Business Owners.

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Revolution of Social Data [Infographics]

Marketing has evolved from mass media to social media, broadcasting to curating and now demographic data to social data. What is social data and why is it important to marketers? Social data is anything and everything collected from social network profiles and behaviors i.e. logins, sharing, gender, interests, age, etc…

Companies understand the value in social media. According to the Social Media 2012 Industry Report by Social Media Examiner, a significant 83% of marketers believe that social media is important to their business. Companies work hard socializing and driving traffic to their websites. However, what most companies don’t realize is that they can unearth the vast amount of data contained in the online social footprints that their consumers leave behind. Utilizing this data to maximize marketing output and increase ROI is called Social Data Strategy.

The following diagram illustrates the role that social data plays in the marketing strategy process.

Download a PDF version of the above Infographics.

With the right tools to collect, analyze and take action; social consumer intelligence can have an impactful effect on businesses. It might inspire a new product, help with the messaging of a radio campaign or simply help communicate to customers in a more meaningful way. See more examples in my blog 4 Examples of Driving Marketing Strategies with Social Login Analytics.

Andreas Weigend, Professor at Stanford University and former Chief Scientist at Amazon identifies this time as a Revolution of Social Data because it “fundamentally alters the relationship between buyers and sellers” forcing marketers to think differently. At the foundation of a social data strategy, Weigend states that a marketer must:

  1. Address each customer as an individual, not as a target.
  2. Design campaigns to encourage social sharing.
  3. Recognize how social data influences decision making, everything from how to create and sell products to how you acquire and lose customers.

The social data era is upon us! How will you leverage it?

Your turn! Do you see social data playing a role in your marketing decision-making?

Author:

Lanoba provides easy registration for website users by giving them the option to log in to your website via their existing social network accounts such as Facebook, LinkedIn and Twitter, among others. Lanoba captures permission-based profile & behavioral data, then aggregates, stores and presents it in powerful analytics helping drive ROI through targeted marketing campaigns. Follow Lanoba on Twitter @lanoba.

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