This Site Has Moved: DBMEi becomes Digital Ethos

You may have noticed that this site stopped updating this month, wondering why?

We re-branded and re-launched on and in a big way! The Magazine, Education Portal, Events Calendar and Digital Media Week have all been integrated into the evolving mission of Digital Brand Marketing Education & Interactives. We spent months preparing for this, we looked at our mission, our goals, our passions and then thought about our brand. It was decided that the organization needed something shorter, purposeful and memorable, the final decision was found when we were introduced to the word Ethos.

Ethos is a Greek word meaning “character” that is used to describe the guiding beliefs or ideals that characterize a community, nation, or ideology.

Ethos forms the root of ethikos, meaning “moral, showing moral character”. It is the origin of the modern English word ethics.

While we started the organization as a tool to look at Marketing in the digital space, we believe that at the core the focus should be on communications. Digital Marketing does more then sell products, it creates awareness. While we will continue to place an emphasis on how business, organizations and individuals can use these tools for marketing their brand, be it for personal or business, we see a bigger needs.

  • The need to bring high speed internet and access to digital communications to everyone, everywhere.
  • The need to keep this communication tool free of censorship or limitation for all of humanity.
  • The ultimate need of not only being able to consume information, but the need to provide education and training to empower society (humanity) with the ability to contribute to it.

So we have outlined the next stage of our development below.

What Digital Ethos hopes to accomplish.

Core Initiatives:

  • Demystify how digital media works in order for the public to gain access to information and publically available resources
  • Educate the public to participate in digital communication streams both as consumers and contributors to become savvy digital media communicators
  • Develop outreach programs that bring digital media resources to underrepresented geographic and demographic areas.
  • Generate awareness about the need for high speed internet access in every home, school and business in the world.
  • Provide information and support to keep digital media communications open and free to all without unwarranted censorship or limitation by governments.
  • Provide feedback to digital media agencies, organizations, solution providers as it retains to the access to information and/or dissemination of information that is accurate to the public.

How Digital Ethos will accomplish this.

The Organization uses the following Interactives (programs) to accomplish its mission:

  • Digital Media Daily – Blog
  • Digital Media Monthly – Newsletter
  • Digital Media Quarterly – Print Magazine
  • Digital Media Education – Distance Learning Portal
  • Digital Media Events – Live Conferences, Summits & Workshops
  • Digital Media Society – Organized Campaign of Influencers and Supporters

The content of the publications center around digital communications and tools to provide businesses, organizations and individuals information and support for; Design, Multimedia, Web Development, Search, Social, Mobile, Technology and more. The Organization will use the publications and events to generate awareness in underrepresented areas about digital communications as a tool for learning, economic development and the need to keep them uncensored and without limitations.

What will the benefit be and to whom?

The benefit of the organizations existence is to provide a center (unbiased) approach to communications and information. The organization must balance humanities basic needs for communication. Facilitating content and initiatives that are open and empowered by volunteers, not directed by financial or political needs, provides our society and humanity a voice to preserve the freedoms created by digital media technology for communications & information.

This will benefit business, organizations and individuals by granting them access to resources traditionally limited to those endless means or larger financial resources. Bringing such technology, practices and tools serves as a way to preserve a global economy and a productive and peaceful society.

Digital Ethos’ Digital Media Education Initiative:

Digital Ethos’ Digital Media Education provides Digital Media Communications and Culture support for the development of businesses, organizations and individuals. The understanding of such tools and culture is the key to economic development that creates opportunity and reduces misunderstandings, inefficiency or conflict.

The Digital Media Education program uses two processes to accomplish this goal, Publications and Interactives. The publications follow a “Read, Write & Share” philosophy, while the Interactives use a “Experience, Execute & Interact” philosophy covering subject matter in Social Media, Search Engines, Mobile Technology, Conferences, Networking and Brand Marketing. The Interactives are social experiences that help foster networking and learning. The Interactives are based on communication and can be digital or conducted in real life.

Thos who enter into the Digital Media Education program participate in an experiential learning process that involves content creation, networking and facilitation to develop their knowledge, skills and abilities. The Digital Media Education initiative provides activities and information for society to become empowered and proficient for all individuals and their organizations.

The Digital Media Education program provides professional development support and unbiased content for society to foster better use of digital communication technology and strategies. In doing so, Digital Ethos’ Digital Media Education fosters a climate for successful business development, outreach and personal communications that create a safer and more productive workforce.

‘Television on the Internet’

This article and my article next week are the continuation of the story that was introduced with the video for that appeared on Thursday, June 28th.

The Marketing Made Simple TV icon

The Marketing Made Simple TV icon @ Jeff Ogden

Over 40 years ago, one of my dreams was to become a television interview show host. Not that I liked him but since his was the only show around at the time, I imagined it would be like the show Johnny Carson had. If I look back now, a better choice would have been Dick Cavett. In addition, I find Charlie Rose’s guest fascinating but he tends to interrupt them too much. Bill Maher is vulgar, in my opinion. But then there is Bill Moyers. He is historically the best one of all, guests included, if I had to choose to be part of a show like someone else’s.

That dream went the way of many others that had faded over the years. I forgot because I had accepted the unlikely probability that ‘I’ could ever have a television show. I had also let go of my dream to become a fly fisher-woman. When that became a reality the last two summers in a row, I should have suspected that something was happening to my once forgotten dreams for my life.

About a year or so ago, I became a blog author for this publications. Shortly before that, I had been writing press releases for the clients of a colleague of mine. I really enjoyed this because I got to know my subjects through personal interviews. I found that I also enjoyed writing from my research.

In another recent development, as The New York Graphic Design, I wrote an entire series of articles on one topic, the Charrette Corporation. It was based completely upon primary source interviews. That was quite fortunate as the company had been sold, the staff was disbanded and the founders, Lionel Spiro and Blair Brown, are no longer young men. A substantial number of former employees were located thanks to an initial contact on LinkedIn, Stephen Dill. In fact, there is a Charrette Alumni Group on LinkedIn and I am the only non-former employee of it. I was admitted as an honorary member because of my Charrette memoir. For this honor, I have founders Jack Skidmore and Mark Levitan to thank.

Alison Gilbert, Media Maven

Alison Gilbert, Media Maven from the show’s intro, Marketing Made Simple TV, filmed by Robert Kothe @ Jeff Ogden

Writing the Charrette Chronicles crystalized in my mind how much I love researching a topic, conducting interviews and putting the pieces together to make something greater than all its individual parts, a story. An author was born out of all these efforts and my media maven spirit was awakening. So when the next media opportunity arose, as a member of our multi-author blog, I jumped at the chance. It was to assist another blogger, Jeff Ogden with his creation of a ‘Television on the Internet’ show, Marketing Made Simple TV. This was a clear sign that another, more distant dream seemed to be reawakening inside me.

The show was to begin in the beginning of May 2012. There was a tremendous amount of preparation for it. The show’s creator, Jeff Ogden, would be the host and interviewer. He invited numerous guests, created a preliminary schedule, built a blog site where each video would be post as it aired and there would be a blog post about the guest to accompany it. The site would include additional posts related to the show, About the Show, Becoming a Sponsor and things of that nature.

Jeff Ogden, creator and host of Marketing Made Simple TV

Jeff Ogden, creator and host of Marketing Made Simple TV, ‘Television for the Internet’

The previous ‘gig’ that Jeff had hosted, ‘Mad Marketing TV’, has some rather unpleasant music and dizzying graphics as its introduction. He decided that had to go on his show. So before I realized what had happened, I was invited to be the ‘real live person’ (as Jeff initially described the change in format) to introduce and close the show. Off I went, with optional outfits and hats in hand, for my green-screen taping. There’s lots more to come. The continuation of this story will appear here next week.

Stay tuned to the story of the evolution of a ‘Television on the Internet’ show. In the meantime, you can catch the initial airing of each week’s episode on Thursdays at noon, EDT/NY. After airing, each episode is available for viewing 24/7 on as posts are on any other blog formatted publication.

Television on the Internet

The Charrette Chronicles

Mad Marketing TV 

Happy Social Media Day 2012

Three years ago (in 2010), Mashable declared June 30th to be Social Media Day, and it has continued to grow since then.  It is a day created to help people across the globe celebrate the “one thing that unites us and keeps us in constant contact:  social media.”  In 2010, there were more than 600 Meetups in 90 countries, and that number more than doubled in 2011, when there were more than 1,400 Meetups worldwide.  In fact, nine cities and one U.S. State have declared Social Media Day an official holiday.

In the past, even Major League Baseball has gotten in on the celebration, by delivering a wide array of digital initiatives to reward fans during the 2011 All-Star Balloting.  All that was required to be entered to win a sweepstakes was to “like” their favorite team’s official Facebook page.  In addition, all 18 clubs that played games on Social Media Day had their own hashtag for fans to use in “hashtag battles” on Twitter.  Finally, all fans checking in to one of the games on Social Media Day were able to win a free team-specific “checked-in” T-shirt!

Social Media Day is our opportunity to celebrate the technology that is bringing the world closer together.  Just imagine a world without Facebook and Twitter.  I wouldn’t have had an opportunity to meet and communicate on-line with Chris Brogan.  I would never have had an opportunity to talk to Frank Eliason on Twitter, and have him generously provide a copy of his book, while attending BlogWorld 2012.  I wouldn’t be able to keep in touch with friends long lost from a time long ago (sleep away camp).

Social Media Day is a great opportunity for us to get out there and meet those we have talked to and those that have touched us throughout the year, using the great medium we now call Social Media.

To find local events in your area, visit Mashable’s Social Media Day website, and make sure to follow @mashSMday for the latest updates!

What are you doing to celebrate?


Craig E. Yaris is the owner of EsquireTech Solutions, which helps small business get found on the social web, whether through Facebook, Twitter, or LinkedIn, he can both teach you the effective use of any social network or act as your social media manager, enabling you to reach your clients where they are and when they want to hear from you.  He can teach your organization the social media best practices that can help you use the tools of today to cost-effectively increase your bottom line.  EsquireTech Solutions brings the social web to your business.  Visit EsquireTech Solutions or call 516-495-9107.


Image courtesy of Mashable

Marketing Made Simple TV: What Are We All About?

show icon or brand

The show’s icon @

Since May 17, 2012, viewers have tuned into Marketing Made Simple TV on Thursdays at noon EDT/NY to view guests being interviewed by host, Jeff Ogden. The interviews have been of professionals primarily in the business of social media marketing.

There exists a great deal of information about the show itself. But until now, it has only been in writing on the Marketing Made Simple TV weblog. In other words, there was no video addressing the question, ‘Marketing Made Simple TV: What Are We All About’?

So Jeff decided is was time to answer that question on video. To add a bit of spice to the mix, which we always like to do any way, it was decided that we would do a Q&A format show rather than a solo appearance by Jeff.

Therefore today, as a special treat and surprise, we have a slight shift or twist on the way we do the show. We’ve  given it an extra pinch of zest. Jeff Ogden, the host of the show, has changed seats and become the guest himself.

Producer of the show, Alison Gilbert (that’s me), a veteran interviewer as well as a media maven, jumped at the chance to be the guest host and interview Jeff in the guest’s seat. Alison is the marketing ‘maven in the hat’ who introduces and closes the show each week.

Without further adieu, here is the video of our Q&A session on what Marketing Made Simple TV is all about. On Saturday,  a more in-depth post will appear describing the experience of being the guest host and producer of a show using the latest technology, ‘Television on the Internet’.

Marketing Made Simple with Alison Gilbert from Jeffrey Ogden on Vimeo.

Growing Your Brand and Business: Using LinkedIn Groups

With LinkedIn operating the largest online professional network with some 160 million users across 200 countries, it is clear that being active on this site is essential to growing your brand and business. However, being successful at generating business on LinkedIn requires developing and following a plan of action to ensure that the optimal results are achieved.

Being part of LinkedIn groups is an important part of an individual marketing strategy.

According to the most recent statistics provided by LinkedIn, “members are sharing insights and knowledge in more than 1.25 million LinkedIn Groups.” By joining groups that pertain to your industry (or not – your niche or other area), you are able to interact with like-minded groups of people, regardless of your connection to them. “One major reason for me to be involved in a LinkedIn group… I can have access to other group members, whether I have a direct connection with them or not,” says Jason Alba, author of I’m on LinkedIn — Now What???: A Guide to Getting the Most OUT of LinkedIn.

Create Your Own Group

Creating your own LinkedIn group provides you with even more benefits and opportunities to interact with the right prospects. The added bonus of creating and managing your own group is that you have control over the group and its focus. By having your own group, you highlight your expertise in the topics being discussed and have more of a say in what topics are covered in the group.  As group manager, you are able to list your events, connect to members directly and can even choose who will be allowed in the group.  One of the most effective ways to connect with members is to welcome new additions to the group with a personalized message. “My experience is that few people acknowledge new connections with a personal reply, something that takes just a few seconds,” says Jeff Korhan, author of 10 LinkedIn Tips for Building Your Business. “This is why this strategy is so valuable for developing relationships and standing apart from others who are just collecting connections.”

Stay Active

LinkedIn users should remember that, like real world networking, to receive the greatest benefit you must put in the effort and remain an active participant in groups. One strategy is to become “very” active in three or four groups.  Being very active means checking in at least 3 to 5 times a week.  When you check in, get involved in discussion, post questions, share articles and look for ways to help people find solutions to their challenges.  Work to create a reputation as a giver and provider of expert information.   The more active you are on LinkedIn, the more you will get out of it. “LinkedIn Groups provide you with an audience of interested individuals who are there to learn and share,” says Susan Shapiro, Operations Strategist for Bralan Consulting. “By actively participating, you become an expert, a resource your listeners may turn to for themselves and/or their clients.”

The State of LinkedIn


LinkedIn and social media in general should primarily be used for networking, branding and relationship development.  If you use LinkedIn as a vehicle to push sales messages and sell aggressively, success will be hard to find.  Make your LinkedIn efforts part of your personal marketing and branding strategy.  Selling will push people away and, if you spam, might even get your account suspended.  People in the real world and on LinkedIn want to do business with people that they know, like and trust.  Use this site as a vehicle to advance your brand and to get people to know who you are, like you for the information that you provide and trust you as a person who provides good content and delivers.

LinkedIn Groups offer a tremendous opportunity to meet people and expose them to your expertise. Leverage the relationships you create in groups and make personal connections.  Begin conversations and demonstrate that you can offer value and support.   These efforts will lead to relationships which will grow your brand and build your business.


This article is provided by Bill Corbett, Jr., President of Corbett Public Relations, Inc., a leading media relations, social media and personal branding consulting firm.  For more information, go to or to his blog  He can be reached at or @wjcorbett.


%d bloggers like this: