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Branding & Marketing

Branding & Marketing is the balance of art and science in analyzing trends, predicting policy outcomes, planning campaigns of action and advising businesses, organizations and individuals on how to communicate to reach the general public or their campaign audience.

‘Television on the Internet’

This article and my article next week are the continuation of the story that was introduced with the video for MarketingMadeSimple.tv that appeared on Thursday, June 28th.

The Marketing Made Simple TV icon

The Marketing Made Simple TV icon @ Jeff Ogden

INTRODUCTION TO A LONG FORGOTTEN DREAM
Over 40 years ago, one of my dreams was to become a television interview show host. Not that I liked him but since his was the only show around at the time, I imagined it would be like the show Johnny Carson had. If I look back now, a better choice would have been Dick Cavett. In addition, I find Charlie Rose’s guest fascinating but he tends to interrupt them too much. Bill Maher is vulgar, in my opinion. But then there is Bill Moyers. He is historically the best one of all, guests included, if I had to choose to be part of a show like someone else’s.

That dream went the way of many others that had faded over the years. I forgot because I had accepted the unlikely probability that ‘I’ could ever have a television show. I had also let go of my dream to become a fly fisher-woman. When that became a reality the last two summers in a row, I should have suspected that something was happening to my once forgotten dreams for my life.

MOVING FORWARD
About a year or so ago, I became a blog author for this publications. Shortly before that, I had been writing press releases for the clients of a colleague of mine. I really enjoyed this because I got to know my subjects through personal interviews. I found that I also enjoyed writing from my research.

In another recent development, as The New York Graphic Design Examiner.com, I wrote an entire series of articles on one topic, the Charrette Corporation. It was based completely upon primary source interviews. That was quite fortunate as the company had been sold, the staff was disbanded and the founders, Lionel Spiro and Blair Brown, are no longer young men. A substantial number of former employees were located thanks to an initial contact on LinkedIn, Stephen Dill. In fact, there is a Charrette Alumni Group on LinkedIn and I am the only non-former employee of it. I was admitted as an honorary member because of my Charrette memoir. For this honor, I have founders Jack Skidmore and Mark Levitan to thank.

Alison Gilbert, Media Maven

Alison Gilbert, Media Maven from the show’s intro, Marketing Made Simple TV, filmed by Robert Kothe @ Jeff Ogden

THE MEDIA MAVEN
Writing the Charrette Chronicles crystalized in my mind how much I love researching a topic, conducting interviews and putting the pieces together to make something greater than all its individual parts, a story. An author was born out of all these efforts and my media maven spirit was awakening. So when the next media opportunity arose, as a member of our multi-author blog, I jumped at the chance. It was to assist another blogger, Jeff Ogden with his creation of a ‘Television on the Internet’ show, Marketing Made Simple TV. This was a clear sign that another, more distant dream seemed to be reawakening inside me.

TUNING IN
The show was to begin in the beginning of May 2012. There was a tremendous amount of preparation for it. The show’s creator, Jeff Ogden, would be the host and interviewer. He invited numerous guests, created a preliminary schedule, built a blog site where each video would be post as it aired and there would be a blog post about the guest to accompany it. The site would include additional posts related to the show, About the Show, Becoming a Sponsor and things of that nature.

Jeff Ogden, creator and host of Marketing Made Simple TV

Jeff Ogden, creator and host of Marketing Made Simple TV, ‘Television for the Internet’

ON THE SET
The previous ‘gig’ that Jeff had hosted, ‘Mad Marketing TV’, has some rather unpleasant music and dizzying graphics as its introduction. He decided that had to go on his show. So before I realized what had happened, I was invited to be the ‘real live person’ (as Jeff initially described the change in format) to introduce and close the show. Off I went, with optional outfits and hats in hand, for my green-screen taping. There’s lots more to come. The continuation of this story will appear here next week.

STAY TUNED
Stay tuned to the story of the evolution of a ‘Television on the Internet’ show. In the meantime, you can catch the initial airing of each week’s episode on Thursdays at noon, EDT/NY. After airing, each episode is available for viewing 24/7 on MarketingMadeSimple.tv as posts are on any other blog formatted publication.

SOURCES
Television on the Internet

The Charrette Chronicles

Mad Marketing TV 

Marketing Made Simple TV: What Are We All About?

show icon or brand

The show’s icon @ MarketingMadeSimple.tv

Since May 17, 2012, viewers have tuned into Marketing Made Simple TV on Thursdays at noon EDT/NY to view guests being interviewed by host, Jeff Ogden. The interviews have been of professionals primarily in the business of social media marketing.

There exists a great deal of information about the show itself. But until now, it has only been in writing on the Marketing Made Simple TV weblog. In other words, there was no video addressing the question, ‘Marketing Made Simple TV: What Are We All About’?

So Jeff decided is was time to answer that question on video. To add a bit of spice to the mix, which we always like to do any way, it was decided that we would do a Q&A format show rather than a solo appearance by Jeff.

Therefore today, as a special treat and surprise, we have a slight shift or twist on the way we do the show. We’ve  given it an extra pinch of zest. Jeff Ogden, the host of the show, has changed seats and become the guest himself.

Producer of the show, Alison Gilbert (that’s me), a veteran interviewer as well as a media maven, jumped at the chance to be the guest host and interview Jeff in the guest’s seat. Alison is the marketing ‘maven in the hat’ who introduces and closes the show each week.

Without further adieu, here is the video of our Q&A session on what Marketing Made Simple TV is all about. On Saturday,  a more in-depth post will appear describing the experience of being the guest host and producer of a show using the latest technology, ‘Television on the Internet’.

Marketing Made Simple with Alison Gilbert from Jeffrey Ogden on Vimeo.

3 Top Content Marketers Join Jeff Ogden on Marketing Made Simple TV

Three of the top content marketing experts join the host of Marketing Made Simple TV, Jeff Ogden, to discuss the state of content marketing. You will learn how video is changing, the problem of siloed organizations, how few companies actually do it right and more.

Content Marketing Roundtable on Marketing Made Simple TV featuring Joe Pulizzi, Doug Kessler and Jim Burns from Jeffrey Ogden on Vimeo.

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