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The No No’s of Social Media

Let’s start with ENGAGEMENT…

You create a facebook business page. You enter all your company information, you post content then sign off.  The next day you sign on, post content and sign off again.

facebook business

facebook business (Photo credit: Sean MacEntee)

Meanwhile, people are responding to your posts but you are not there to reply.  What message are you really sending to your followers?

For one you’re telling them that you really aren’t social; they aren’t worth a reply; or that you are too busy to be bothered.  Either way, it’s NOT helping you to brand yourself or your company product/service.  ENGAGEMENT is essential.  It’s not always about what you say or how you say it but how you make someone feel that leaves a lasting impression.

Self – Promoting

You do not want to self promote and annoy people.  Occasionally, it’s ok to post about your product/service.  You don’t want to come off like a pushy salesperson.  People will block, unfollow or unfriend you.  Promote others before yourself 10 – 1.

Sharing

Be careful what you share and with whom you share it.  You certainly do not want to share photos of you and your friends on a drinking binge especially if you are actively engaging in employment opportunities.  You may also want to be careful about letting the world now that you are going on vacation and that no one will be home for a week or two. When sharing content you must use common sense.

Reacting

Do not react with anger when someone posts something negative about your company’s product/service.  Instead, wait until your emotions subside and think how you can turn a negative into a positive. This is an opportunity for you to show great customer service. Take advantage of it.  You do not want to look confrontational besides it’s a fact that when you act out of anger your I.Q. drops.

Cross Linking

Please do not put your tweets to your facebook – it is quite annoying to the people that do not use Twitter and see hashtags and @ signs popping on their Facebook walls all the time.  You can add your Facebook page to your Twitter feed but keep in mind that Twitter only allows 140 characters.

Author:

Laurinda is the owner of NY Introductions. NYI is a social media marketing company.  Her company not only offers social media strategies for her clients but will also manage and maintain their  accounts as a Virtual Assistant. Through partnerships she also offers web design, seo, printing, graphic design, promotional items and trade show consulting.  Laurinda has been in Business Development for many years and is a networker in Long Island, NY.   She is also the founder/president of NY Business Alliance (NYBA) a mentoring/networking group based out of Hauppauge, NY. Also on the board of LI Connects and affiliated with several other groups as well.  You can find out more by calling 631-670-6079www.facebook.com/nyintroductions

Sources:

NEW AT TWITTER? READ THIS FIRST!

Some Basic Twitter Terms to get you started

# = Hashtag –  A hashtag allows you to place your tweet into a category (subject) that is taking place. It links to other real time conversations’ that is also using the same hashtag word.  For example: #socialmedia – allows your tweet to be linked to everyone else who is using the same hashtag word.

@ =  A symbol that is put before someone’s username allowing them to be notified of your tweet.   Ex:

That’s an interesting tweet!

Avatar = Is your personal image/picture that you upload to your twitter profile.

DM = Direct Message is a private message between you and the recipient.

FF = Follow Friday – you would use the hashtag symbol (#) before the FF and list others by adding the (@) before their usernames indicating that others should follow the people you indicated in your tweet.

Followers = People (twitter users) who follow you.

Handle = Twitter handle is the username you have selected with the twitter url – ex:  www.twitter.com/laurindanyintro is mine.

RT = Retweet – which means that you liked someones tweet enough to retweet it for your followers to see.

What should you tweet about

  • Businesses can use twitter to offer coupons or special deals
  • Post URL to your business blog or website with some information
  • Solve people’s problems
  • Post pictures of your products, office, stores, personnel  (with their permission of course) – better yet, post some fun pictures from around your office or store
  • Post random quotes – don’t always make your tweets about business
  • Provide valuable information to your followers – maybe some fun facts
  • Retweet other  users tweets

Purpose of Twitter for Business

  • Build brand awareness
  • Content distribution
  • Helps to improve website ranking
  • Drive followers to your business blog or website
  • Lead generation
  • Keep up with competitors

ALWAYS BE REAL AND GENUINE.  DO NOT BE TECHNICAL.  BE FRIENDLY AND CASUAL. DO NOT SPAM AND REMEMBER TO HAVE FUN!

HAPPY TWEETING!

Sources:

Twitter 101 clarifying the rules for newbies

Top 10 things new people twitter should know

Top 10 Twitter Tips for Beginners

Previously on dbmei.com:

Twitter Tools You May Not Be Able to Live Without

Four Important Lessons Behind Successful Brand Marketing on Twitter

Twitter and TV: The Hashtags are #Here, #There, #Everywhere

Best Twitter Tools: TweetDeck, TrueTwit, FLLWRS, 20FT, Formulists

TweetStats Real-Time Twitter Statistics

Author:

Laurinda Handlik,  NY Introductions (social media marketing) 631-670-6079

www.facebook.com/nyintroductions  –  www.twitter.com/laurindanyintro 

Making Social Media just a little bit easier with Management Tools

In today’s day and age all businesses need social media presence but how they can manage their social media while running their own business?  

To have an effective social media strategy it requires time and the more time you put in the more return you will get.   Your business can’t afford to not to have a social media plan in place.  If you are not going to outsource to a social media marketing company, then you should know that there are many social media management tools that can help make it a little easier.  For instance, you may have a facebook business page, a twitter account, and a linkedin account and you need to post on all the sites several times a day or week but don’t have the time to keep going in and out of each account so what do you do?   Below is a list of a few of the more poplular  social media management sites that allows you to post on one site while providing you the ability to send to several sites.

  • HootsuiteHootsuite allows you to monitor and post to multiple social networks, including Facebook , Twitter & now Linkedin using the HootSuite dashboard. You can schedule when you want your posts to be sent (day and time) and to which site you wish to send it to.  They offer a basic plan which is free but limited and the pro plan which is 5.99/mo.  It is easy to set up and only takes a few minutes.
  • Ping.fmPing.fm is a simple and FREE service that makes updating your social networks a snap! It pushes the update to a number of different social websites at once. This allows individuals using multiple social networks to update their status only once, without having to update it in all their social media individually. Ping.fm groups services into three categories – status updates, blogs, and micro-blogs – and updates can be sent to each group separately. 
  • SproutsocialSproutsocial integrates with Twitter, Facebook Fan Pages, LinkedIn, Foursquare, Gowalla and other networks where consumers are engaging with businesses and brands. In addition to communication tools, Sprout Social offers contact management, competitive insight, lead generation, reporting, analytics and more – all in a package that’s intuitive and easy to use. Their pricing goes from 9.00/mo. to 900.00/mo.
  • TweetdeckTweetdeck is a desktop application for Twitter, Facebook, Linkedin, Google Buzz, Foursquare , and MySpace (for the few of you left that still use it).  As of May 25, 2011, TweetDeck was bought by Twitter.

Each Management Tool has a different feel.  You may want to play around with a couple to see which one or two works better for you.

If none of these feel right – Keep Searching.  There are many more out there to choose from.

Sources:

The ABC’S of Networking Follow Up

Most of us have attended numerous networking events. We make it a point to meet and greet many people with the idea of building a relationship for potential business. So, why don’t we follow up?

How often after an event have you found yourself with a dozen or more business cards only to put them in or on your desk to collect dust. Weeks may go by before you look at them again and forget who they are or where you met them. Well, that is why, right off the bat I suggest to put your picture on your business card. It does help when people see your picture to remember who you are. That would be my first suggestion.

Next, I would suggest you ask yourself what your goals are. Are you going to these events to become a card collector? I know in some industries it’s a numbers game but then that is not really networking. Networking is about building relationships not necessarily transactions.

So many of us put so much time and effort into networking but fail to follow up. Did you know that follow up should actually begin shortly after the introduction? You should instinctively know during your conversation whether or not you would like to speak or meet with them again. (Remember don’t just look at them as a potential client but rather a potential referral source.) So, you might want to say something like “I really enjoyed speaking with you and would love to follow up with this conversation. Would you prefer I contact you via telephone or email?” At that time, they will either say:

  • Response A: “I enjoyed speaking with you as well but I am really busy right now – maybe we will run into each other again.” (meaning – they are not interested in networking with you) Keep in mind that doesn’t mean it’s over simply wait until you run into them again and let things happen naturally.
  • Response B: “The best way to reach me is via email or ….”

At this time, you may want to make some notes on the back of their business card to help remind you of some key points in the conversation for your follow up.

The only way to see the “ROI” on networking is by putting in the time. Successful people know the importance of a strong network.

According to Dr. Ivan Misner, the founder of BNI – offers 2 tips – 1 for networking and 1 for follow up meeting:

1. A one-page flyer – Have a brief overview of your business ready to pass along at all times in case you meet someone while networking who wants to quickly pass along your information to a prospective client he/she knows. You should have a hard copy to fax and an electronic copy to email.

2. Question-and-answer sheets – One of the quickest ways to learn about a person’s business as a networker, and for him or her to learn about yours, is to make the initial meeting as organized as possible. A sheet with questions that you can each ask each other can ensure you don’t forget to find out the information that could lead to a quick referral.

A great article to read, by Dr. Ivan Misner, is “Don’t make this networking mistake” He explains how to go for the “long-term relationship” and not the “short sale.”

Try to follow up from immediately to up to 72 hours while the person and conversation is still somewhat fresh in not only your mind but the other persons mind as well. Hopefully, during the initial conversation you did most of the listening this way you can offer something of interest to them based on things they have said. For example, they may have said they love golfing – so maybe you can let them know of a golf outing that is coming up or an interesting article you may have recently read about golfing. You want to look for a solution to a problem they may be having. Your follow up can include:

  • An article or a book you read
  • An expert opinion
  • A contact or introduction
  • An invitation to an upcoming networking event or target event
  • Refer to a commonality you both may have. For example:
  1. Could be You came from same town
  2. You share the same hobby
  3. You Vacationed at the same location
  4. Your both reading the same book

Just remember to be genuine and real and do not try to sell unless they showed an expressed interest in your product or service.

  • Visibility comes with being present.
  • Credibility grows during the follow ups.
  • Conversations create stronger relationships.

For a more personal follow up, which will help you stand out from the rest, send a personal handwritten note or a personalized card from sendoutcards.com.

During the course of a conversation, you may want to ask if they utilize social media. You may request to connect on facebook. If that is too personal, ask if they have a business page that you can become a fan of or try connecting on linkedin. Start building the relationship before you actually need them. Suggest a date to meet explaining how you would like to know more about their business. People like to talk about themselves so be sure to ask open ended questions.

You need to feel out the person you are following up with. Be mindful of their time. Become someone they enjoy talking to. In order for your follow up to work you need to follow through. Remember it’s not about “chasing prospects” it’s about “building relationships”

There are guidelines or campaigns for your follow ups – one is reaching out with the 8 x 12 method – meaning – you reach out to potential prospect 8 times over a 12 week period which is more for a sales follow up. Networking follow up is a much longer process to building relationship that you hope to keep for most of your career.

You may want to break down the cards into 3 catergories:

  • Prospective clients
  • People you will refer to others
  • People who will pass referrals to you

As the saying goes “The Fortune is in the Follow up” speaking of which, there is a recently published book out by Heidi Sloss called “The Fortune is in the Follow up” I have not had the pleasure of reading it yet but I may soon.

To help you stay more organized with your contacts and follow ups there is a site called jibberjobber.com – it is a personal relationship manager that can help you organize and track personal & professional relationships. It is free to set up and free to use or you can upgrade to a premium package for a low monthly cost but it is not necessary.

Don’t forget to reconnect with old business relationships, clients / customers because they too can become a good referral source.

Appropriate and sincere follow up will ultimately lead to meaningful and fruitful relationships

Here is a great guide for sales follow ups – creating a great follow up with your clients in 7 simple steps by followupsuccess.com

Statistically speaking – for sales…..

  • 48% of sales people never follow up with a prospect.
  • 25% of sales people make a second contact and stop.
  • 12% of sales people only make three contacts and stop.
  • Only, 10% of businesses make more than three contacts. This means they’re losing a small fortune.

Because…

  • 2% of sales are made on the first contact.
  • 3% of sales are made on the second contact.
  • 5% of sales are made on the third contact.
  • 10% of sales are made on the fourth contact.
  • 80% of sales are made on the fifth to twelfth contact.

Back in January, 2011, I wrote about Networking 101. This article is a follow up to networking 101 on how to follow up.

Sources:

Ezines Articles: Networking 101

“Don’t make this networking mistake”

Creating Great Follow Up With Your Clients in 7 Simple Steps

Social Media Management Tools Keep Updating: So Be Informed

Social Media Saturday:Management Tools

 

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