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Content Marketing

The use of writing, video, graphics, pictures for marketing.

‘Television on the Internet’

This article and my article next week are the continuation of the story that was introduced with the video for MarketingMadeSimple.tv that appeared on Thursday, June 28th.

The Marketing Made Simple TV icon

The Marketing Made Simple TV icon @ Jeff Ogden

INTRODUCTION TO A LONG FORGOTTEN DREAM
Over 40 years ago, one of my dreams was to become a television interview show host. Not that I liked him but since his was the only show around at the time, I imagined it would be like the show Johnny Carson had. If I look back now, a better choice would have been Dick Cavett. In addition, I find Charlie Rose’s guest fascinating but he tends to interrupt them too much. Bill Maher is vulgar, in my opinion. But then there is Bill Moyers. He is historically the best one of all, guests included, if I had to choose to be part of a show like someone else’s.

That dream went the way of many others that had faded over the years. I forgot because I had accepted the unlikely probability that ‘I’ could ever have a television show. I had also let go of my dream to become a fly fisher-woman. When that became a reality the last two summers in a row, I should have suspected that something was happening to my once forgotten dreams for my life.

MOVING FORWARD
About a year or so ago, I became a blog author for this publications. Shortly before that, I had been writing press releases for the clients of a colleague of mine. I really enjoyed this because I got to know my subjects through personal interviews. I found that I also enjoyed writing from my research.

In another recent development, as The New York Graphic Design Examiner.com, I wrote an entire series of articles on one topic, the Charrette Corporation. It was based completely upon primary source interviews. That was quite fortunate as the company had been sold, the staff was disbanded and the founders, Lionel Spiro and Blair Brown, are no longer young men. A substantial number of former employees were located thanks to an initial contact on LinkedIn, Stephen Dill. In fact, there is a Charrette Alumni Group on LinkedIn and I am the only non-former employee of it. I was admitted as an honorary member because of my Charrette memoir. For this honor, I have founders Jack Skidmore and Mark Levitan to thank.

Alison Gilbert, Media Maven

Alison Gilbert, Media Maven from the show’s intro, Marketing Made Simple TV, filmed by Robert Kothe @ Jeff Ogden

THE MEDIA MAVEN
Writing the Charrette Chronicles crystalized in my mind how much I love researching a topic, conducting interviews and putting the pieces together to make something greater than all its individual parts, a story. An author was born out of all these efforts and my media maven spirit was awakening. So when the next media opportunity arose, as a member of our multi-author blog, I jumped at the chance. It was to assist another blogger, Jeff Ogden with his creation of a ‘Television on the Internet’ show, Marketing Made Simple TV. This was a clear sign that another, more distant dream seemed to be reawakening inside me.

TUNING IN
The show was to begin in the beginning of May 2012. There was a tremendous amount of preparation for it. The show’s creator, Jeff Ogden, would be the host and interviewer. He invited numerous guests, created a preliminary schedule, built a blog site where each video would be post as it aired and there would be a blog post about the guest to accompany it. The site would include additional posts related to the show, About the Show, Becoming a Sponsor and things of that nature.

Jeff Ogden, creator and host of Marketing Made Simple TV

Jeff Ogden, creator and host of Marketing Made Simple TV, ‘Television for the Internet’

ON THE SET
The previous ‘gig’ that Jeff had hosted, ‘Mad Marketing TV’, has some rather unpleasant music and dizzying graphics as its introduction. He decided that had to go on his show. So before I realized what had happened, I was invited to be the ‘real live person’ (as Jeff initially described the change in format) to introduce and close the show. Off I went, with optional outfits and hats in hand, for my green-screen taping. There’s lots more to come. The continuation of this story will appear here next week.

STAY TUNED
Stay tuned to the story of the evolution of a ‘Television on the Internet’ show. In the meantime, you can catch the initial airing of each week’s episode on Thursdays at noon, EDT/NY. After airing, each episode is available for viewing 24/7 on MarketingMadeSimple.tv as posts are on any other blog formatted publication.

SOURCES
Television on the Internet

The Charrette Chronicles

Mad Marketing TV 

Marketing Made Simple TV: What Are We All About?

show icon or brand

The show’s icon @ MarketingMadeSimple.tv

Since May 17, 2012, viewers have tuned into Marketing Made Simple TV on Thursdays at noon EDT/NY to view guests being interviewed by host, Jeff Ogden. The interviews have been of professionals primarily in the business of social media marketing.

There exists a great deal of information about the show itself. But until now, it has only been in writing on the Marketing Made Simple TV weblog. In other words, there was no video addressing the question, ‘Marketing Made Simple TV: What Are We All About’?

So Jeff decided is was time to answer that question on video. To add a bit of spice to the mix, which we always like to do any way, it was decided that we would do a Q&A format show rather than a solo appearance by Jeff.

Therefore today, as a special treat and surprise, we have a slight shift or twist on the way we do the show. We’ve  given it an extra pinch of zest. Jeff Ogden, the host of the show, has changed seats and become the guest himself.

Producer of the show, Alison Gilbert (that’s me), a veteran interviewer as well as a media maven, jumped at the chance to be the guest host and interview Jeff in the guest’s seat. Alison is the marketing ‘maven in the hat’ who introduces and closes the show each week.

Without further adieu, here is the video of our Q&A session on what Marketing Made Simple TV is all about. On Saturday,  a more in-depth post will appear describing the experience of being the guest host and producer of a show using the latest technology, ‘Television on the Internet’.

Marketing Made Simple with Alison Gilbert from Jeffrey Ogden on Vimeo.

3 Top Content Marketers Join Jeff Ogden on Marketing Made Simple TV

Three of the top content marketing experts join the host of Marketing Made Simple TV, Jeff Ogden, to discuss the state of content marketing. You will learn how video is changing, the problem of siloed organizations, how few companies actually do it right and more.

Content Marketing Roundtable on Marketing Made Simple TV featuring Joe Pulizzi, Doug Kessler and Jim Burns from Jeffrey Ogden on Vimeo.

BlogWorld and New Media Expo 2012 or Where Did All The Exhibits Go?

On June 5, 2012, I attended day one of BlogWorld and New Media Expo at the Jacob Javits Convention Center.  During the day, I was treated to some amazing sessions, covering social media and blogging.  But, what I didn’t get to experience was the “Expo” part of the New Media Expo.  That’s right, there was no expo on the first day.  You could see some of the exhibitors setting up their booths for the next two days (BlogWorld, for those that don’t know is the world’s largest conference and tradeshow for bloggers, podcasters, web tv content creators and social media innovators).  Yes, it is a trade show with no trade show.  Advice for next year?  Go on day two and three!

But, what I did get were some amazing seminars covering the 7 Deadly Sins of Social Media, The 6 Important Shifts for Social Media Strategy, and 12 Imperative Must-Dos for the Serious Blogger.  Let’s break down the factics learned throughout the day.

7 Deadly Sins of Social

Scott Stratten, from Unmarketing outlined his seven deadly sins of social media.  They are:

  1. Gluttony – Don’t automate.  Don’t be everywhere, just be great where you are;
  2. Apathy – Social media’s biggest threat.  It is passion that makes Pinterest great;
  3. Pride – Don’t ignore something just because you don’t like it.  Learn it if you hate it!;
  4. Sloth – Invest the time, but don’t create accounts if you have no intention of being “there”;
  5. Greed – There are no shortcuts to being great in social.  It is not a numbers game;
  6. Lust – Be awesome when the *&^%$ hits the fan!;
  7. Envy – Don’t do things just because everyone else does it;

And the bonus:

  1. Wrath – Power is in the conversation and the community.  The power is in the people.

So, what does this all mean?  It means that social media is all about the conversation and the engagement.  Have passion in what you offer and in your on-line presence.  Invest the time, and it will pay off.  And, BE AWESOME!

6 Important Shifts for Social Media Strategy

Dave Fleet, VP of Digital for Edelman, a global public relations firm offers the answer to the question, “What is social going to drive for our organization?”  And he answered it with his Six Important Shifts for Social Media Strategy.

  1. Social Business – Step away from the new and shiny.  Buzz is not a reason to be on any specific tool.  Ask, what are the business objectives, and know when to step away.
  2. Objectives – Set specific, measurable, achievable, relevant, time-bound objectives.  In other words, be S.M.A.R.T.
  3. Measurement – Measure against your objectives.  Don’t focus on the wrong things, and don’t be unrealistic with your numbers.
  4. Integration – Forget about the “silos”.  Social media needs to be owned by the entire organization, not just one department.
  5. Content – Content is king.  It should improve your reputation and trust within the community.
  6. Community Management – Engage like a human.

The result?  Look at social media the way you would any other aspect of your business.  Embrace it, but don’t let your objectives become unreasonable.

12 Imperative Must-Dos for the Serious Blogger

This was a great presentation by Jay Baer, from Convince and Convert, and started with the premise that, “we are all teachers and we are all students.”

So, what are the 12 imperatives?

  1. Be patient.  Give yourself permission to take time to be successful.  It will be measured in years, not months.  (It took him 3 years to make his first nickel from his blog).
  2. Be specific.  What is your blog about?  Blogging is the most competitive form of communication.  You are better off being the favorite blog to fewer people than being the “meh” blog to lots of people.
  3. Be consistent.  Don’t value inspiration over perspiration.  You always have something to say.
  4. Embrace variety.  Don’t become forumalic.  If it’s boring to write, it’s boring to read.
  5. By a “youtility”.  How can you help people?  Be genuinely useful.
  6. Find an anchor.  This is the type of post that you can go back to again and again.  It is something special to put on the editorial calendar every week.
  7. Have a call to action.  Traffic has little inherent value.  It is about behavior.
  8. Cultivate community.  Community drives repeat visits and sharing behaviors.  To drive community, use WFACT – Welcome, Facilitate, Answer, Connect, Thank.
  9. Be findable.  The most important reader you have is Google.
  10. Keep score.  What is your real goal?  Measure behavior, not numbers.
  11. Embrace extensibility.  Your blog is your trampoline.  It is your central location but it also needs to live elsewhere (LinkedIn, Scribd, YouTube, etc.)
  12. Be shareable.  And share down, not just up.  Share content created by those below you, not just the experts.

And the bonus?  Write good headlines.  The second bonus?  Check out Jay’s slides:

View more presentations from Jay Baer

Author:

Craig E. Yaris is the owner of EsquireTech Solutions, which helps small business get found on the social web, whether through Facebook, Twitter, or LinkedIn, he can both teach you the effective use of any social network or act as your social media manager, enabling you to reach your clients where they are and when they want to hear from you.  He can teach your organization the social media best practices that can help you use the tools of today to cost-effectively increase your bottom line.  EsquireTech Solutions brings the social web to your business.  Visit EsquireTech Solutions or call 516-495-9107.

Sources:

Real-Time Monitoring for Facebook Analytics

With new updates kicking off on Facebook left and right hopefully you haven’t missed the opportunity they have presented to take advantage of real-time monitoring of your webpage statistics and demographics. One of their newest tools is in fact, the Real-Time Monitor for Facebook analytics. Whereas before the updates seemed to arrive on an irregular basis, they have built new post level analytics that give user’s the answers they are looking for, updated, around every 5 minutes.

This has phenomenal impact for those who wanted to more closely monitor how specific posts fared, or even gauge how fans reacted to content, contest, questions and more social communication options in real-time and ask they occur. Although the new tool is currently in beta and free for Pro users, it is worth keeping an eye on for when it makes its to public release.  Currently, the beta tool requires users to remain within that tool in order for them to collect the metrics and share the data in real-time, but they have plans to expand further on this functionality, hopefully with more flexibility, in the future.

What Can You Monitor with the Real-Time Tool?

You will be able to filter by a variety of metrics including, but not limited to:

  • Unique Impressions
  • Paid Impressions
  • Total Impressions
  • Organic Impressions
  • Viral Impressions
  • Total Engagement
  • Shares, Likes, Comments, Clicks and Virality

Users will be able to monitor all of the active posts on the pages they administrate. The filter options are flexible and can be viewed as Change in Values or Total Values. This will offer marketers a unique perspective on how their content is trending in real-time.

c/o EdgeRank

Negative Feedback Posts

If you notice a trend that indicates an individual post is beginning to accrue more than average negative feedback, you may want to consider remove the post to help reduce damage to your average EdgeRank. This can also help your page to maintain the strongest possibility for a high-end EdgeRank.

“Virality”

Everyone knows that your content or media has a chance at going viral on a social media network. They are famous for this on a daily basis. You will now be able to view previously unseen real-time analysis of the viral lift to each piece of content you release. Users can then study how viral, organic, and paid impressions begin to interact with the content to create even further viral marketing opportunities.

Recent Posts

Users can monitor the individual performance and status of the most recent post by viewing impressions, clicks, engagement, and even negative feedback in real-time. Brand management can easily use this vital information to identify and cultivate the performance of each post to the fullest or manage damage control by pulling those negatives out quickly when needed.

Author:

@BasilPuglisi is the Executive Director and Publisher for Digital Brand Marketing Education (dbmei.com). Basil C. Puglisi is also the President of Puglisi Consulting Group, Inc. A Digital Brand Marketing Consultancy that manages professional and personal branding for Fortune 500 CEOs, Hedge Fund Managers and Small Business Owners.

Sources:

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