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ODE TO ANDY ROONEY: My Social Media ‘Pet Peeves’, Part Two

TO CONTINUE
The first part of this blog post detailed my first ‘pet peeve’ about facebook. It involves the new ‘timelines for business pages’ and the page cover designs in particular. You can refer back to that post, Ode to Andy Rooney: My Social Media Pet Peeves, Part One to read it as well. This post, Part Two, will explore my ‘pet peeve’ #2. 

Charlyn Shelton on facebook LIKES

Here’s what Charlyn Shelton of the Facebook for Beginners, facebook group thinks about just asking for ‘LIKES’. She knows that ‘customer experience’ is where it’s at these days on facebook.

FACEBOOK PET PEEVE #2

It is no longer possible to count how many requests one gets in one day. If you ‘LIKE’ my page, I will ‘LIKE’ yours. These taunts are endless and nauseating. Can you hear my screams of frustration? This ‘LIKE 4 LIKE’ obsession no longer has a place in social media land.

HOW MANY FANS DO YOU HAVE?

There was a time, long ago in facebook time, when there were no business pages. There were personal pages for regular folks and fan pages for celebrities. Within one or two incarnations, that has all changed. ‘Fan pages’ were eliminated. They became ‘LIKE’ pages. The goal was to get as many ‘LIKES’ as possible. That was how the search engines determined one’s popularity or ‘reach’.

DON’T MESS WITH THE GOOGLE ALGORITHM

Google has mastered the shape-shifter game. Once too many ‘SEO-iacs’ figure out the algorithm for getting their clients highly rated by Google, Google changes shape. The ‘trick’ is no longer getting gobs and gobs of ‘LIKES’. But it seems that the pedestrian facebook timelines for business users have not gotten the message.

BECOME A TRUSTED CONNECTION

The facebook Edgerank Triangle

The facebook Edgerank Triangle © JamesCarson.co.UK

Now Google rates users by how much they interact and engage with each other. Imagine that. Google is rating business people by how social they are. What a unique concept. Social media is about being social. Yes, SOCIAL. That means being polite when making an introduction to another business owner and possible new colleague. It includes working on becoming a trusted connection. It holds as most sacred, being patient and waiting to talk business until the right time.

CONNECTIONS TAKE TIME

Communication on social media is no different from in-person interactions in many ways:
• Being polite when introduced
• Working at becoming a trusted colleague and connection
• Being patient about talking business and waiting for the right time to do so

Approaching a complete stranger with “ ‘LIKE’ me and I will ‘LIKE’ you” is like speed dating. It makes politeness a time consuming luxury. It does not leave room to become a trusted colleague or connection. It definitely obliterates patience.

THE IDEAL COUPLE

facebook and google +

Facebook on google + © FavoriteGadgets.com

The one relationship that seems to have worked out very well is between facebook and Google. Who knows what was said behind those closed doors. No speed dating there. It just so happens that simultaneously Google changed its algorithm so that the numbers are no longer what matters most and facebook now requires only 30 LIKES for a business page to be fully functional. What a coincidence. Or was it?

So, to get to the point about Pet Peeve #2, once a business page has 30 ‘LIKES’, there really is no need to keep annoying people with, “If you ‘LIKE’ me, then I will ‘LIKE’ you”. (Imagine the annoyance of this being said by two pre-teen girls chatting with each other. No offense girls, but we’re talking boring business. So I doubt you would be interested in this discussion anyway.)

PET PEEVES PUT TO REST
I hope that the points that I have attempted to make are clear and that I have made my case. Is it Pet Peeve #1 or #2 that drives you to distraction? Is it both? Or is it neither? If you agree or even if you disagree, please let me know what you think. I would really like to hear from you. Thanks.

AUTHOR:

Alison Gilbert is a Digital Age Journalist. She is a regular contributing author to DBMEi, writes The Marketing Byte Blog and is The New York Graphic Design Examiner. Alison is the owner of MARKETING BYTES Solutions 4 Local Biz  located on Long Island, New York.
This boutique style – very personal service – hybrid company specializes in helping local/small biz generate sales leads by combining the best of traditional advertising with the latest online marketing technology. Contact Alison Gilbert at info@marketingbytes.biz or call 516-665-9034 EDT/NY/US. MARKETING BYTES serves local/small businesses virtually everywhere.

 

AUTHOR:

Alison Gilbert is a Digital Age Journalist. She is a regular contributing author to DBMEi, writes The Marketing Byte Blog and is The New York Graphic Design Examiner. Alison is the owner of MARKETING BYTES Solutions 4 Local Biz  located on Long Island, New York.

This boutique style – very personal service – hybrid company specializes in helping local/small biz generate sales leads by combining the best of traditional advertising with the latest online marketing technology. Contact Alison Gilbert at info@marketingbytes.biz or call 516-665-9034 EDT/NY/US. MARKETING BYTES serves local/small businesses virtually everywhere.

SOURCES:

Andy Rooney © HolyTaco.com     
 Photo of Andy Rooney © HolyTaco.com


 

Google Places for Your Service Industry

An innovative business known as PlumberSEO.net has found a way to use Google Places for service industry networking. While they specialize in working with HVAC contractors and Plumbers, PlumberSEO helps those in their industry take their businesses to the next level with effective online marketing with social media, SEO, map optimization and many other internet marketing tools.

Find a Plumber and More

It used to be that when you were looking for a plumber, electrician, roofer, or any other type of service contractor, you picked up the yellow pages and almost always went with the one that had the most impressive ad, the most credentials, and the most well-known company brand name. In today’s world, very few people still use this traditional method of printed resources, instead, they head to the web to look for the best options for service contractors in their area. One of the ways in which Google has made this search easier for consumers is by adding Google Places.

Check out this quick video to get familiar with Google Places if you require a bit more in-depth understanding.

Now when people look for service contractors in their area, they commonly head to Bing, Yahoo, Google, or other favored search engines as well as to social media sites where they may ask friends or family if they can suggest a contractor in the area.

A recent survey of 2,000 consumers revealed the 86% of the surveyed use the internet to find local business, 74% of those cited search engines as where they go when seeking a local retail or service industry contractor.

Local businesses that are not showing up on page one of search engines are missing major opportunities to grow their business as most people tend to decide their choice in contractors from page one of search engine results.

How to Manage Google Places

Google Places isn’t without its own flaws. However, most of these are user related and may just require a bit more of an in-depth understanding of how Google Places works. If you have had any issues you may want to check out this video for some helpful tips if you find you need help troubleshooting.

In addition, be sure to check out how to Optimizing Your Google Places Page to get the best results for your business.

Author:

@BasilPuglisi is the Executive Director and Publisher for Digital Brand Marketing Education (dbmei.com). Basil C. Puglisi is also the President of Puglisi Consulting Group, Inc. A Digital Brand Marketing Consultancy that manages professional and personal branding for Fortune 500 CEOs, Hedge Fund Managers and Small Business Owners.

Sources:

Surviving the Google Penguin Update

Penguin Rescue_020

Penguin  (Photo credit: iliveisl)

Google’s April 24th update – codenamed Penguin – seems to have had some seriously adverse impact on many sites. Google has said time and time again, that SEO can be very constructive and positive. They have pointed out that effective SEO can make a website more accessible and crawlable. Basic SEO includes techniques such as easy keyword research conducted to help ensure that you are embedding the best and most attractive words for your industry, product or services.

Since good search engine optimization can equal good marketing, being creative and using a variety of ways to make your website’s content compelling is also key. This can also be beneficial on your social media networks, great content will be shared, and that is always a plus. Those who use suggested white hat, or organic, techniques as opposed to black hat, or more nefarious methods, do not usually experience some of the devastating problems that are common with big algorithm changes such as the one with Penguin and the previous Panda change.

Penguin Eats Webspam

Sites that pursue black hat techniques, or Webspam, may use shortcuts that can help to raise their page rankings quicker than the organic white hat methods. Anything from link farming to keyword stuffing can help to temporarily boost rankings, but then Google always seems to find a way to punish those who do. It is simply not worth it any longer to spend time looking for loopholes when organic methods continue to stand up to even the strongest test in Google’s content updates.

Penguin specifically focused on penalizing sites that utilized:

When Penguin was rolled out it was referred to as the ‘webspam algorithm update’ for this reason. It intentionally targeted those sites using black hat tricks to bump themselves above those using good wholesome white hat organic marketing methods.

Be sure to also check out the search engine spam penalties page for more information that could be helpful in helping you to remove issues from your site that Google’s new update is now frowning upon.

Google says that they want people to focus on white hat SEO methods such as creating compelling websites and creative content, or even no search engine optimization at all, before considering using any black hat methods. Although some of the webspam techniques they have been eliminating in recent algo changes are more than ten years old, Google has warned repeatedly about practicing bad SEO methods and admit that they are continually improving on ways to make sure their next releases find the other black hat needles in the haystack that is the internet and swiftly penalize them too.

Author:

@BasilPuglisi is the Executive Director and Publisher for Digital Brand Marketing Education (dbmei.com). Basil C. Puglisi is also the President of Puglisi Consulting Group, Inc. A Digital Brand Marketing Consultancy that manages professional and personal branding for Fortune 500 CEOs, Hedge Fund Managers and Small Business Owners.

Sources:

Tips to Extend Media Coverage

Media coverage is not easily obtained, but comes at a great cost and effort.  It is highly sought after because of the credibility and significant exposure derived from it.  Today’s media cycle is constantly moving, which gives many stories short-term relevance but a long-term shelf life.  When a company or an organization does get a story in the press, it must do everything it can to leverage its exposure quickly to secure a return on investment.  Below are several strategies for ways of extending the life and brand-building power of hard-earned media coverage.

Social Sharing

Use your social media infrastructure to promote press coverage.  Post links immediately on Facebook, Twitter, LinkedIn, Pinterest (photos) and/or others.  Social media is a direct conduit to an organization’s fans, followers and “likers.”  Social media allows you to get the message out quickly and efficiently, but remember, every social media platform is different and each message should be customized to each site.  All coverage must include the link to the story or video.  If the link is too long, use a tool like bit.ly to shorten it.  Post at different times of the day and week to maximize the reach of the post.

Don’t Forget Images

Images are important.  Select the best image to include with the post and make sure to stress key messages in posts describing what the story is about.  Photos and media outlet logos help attract attention, shares, likes and retweets.

Proper Crediting

Post the article or a link on your website and/or blog.  Keep in mind that you may need to get permission to reproduce a published article or video.  Post coverage links in the groups you belong to on Facebook and LinkedIn and in appropriate threads on sites like Digg and Reddit.

Teamwork is Vital

Teamwork is key.  Company employees, friends and contacts can share positive company news in the groups they belong to on social media.  A collaborative effort can help increase the exposure exponentially.

Debra Vilchis, Chief Operating Officer of Fishman Public Relations, proposes creating an e-mail message to send to “customers, coworkers, and friends, pretty much anyone you know.” Share with them the press coverage directly, or include a link to the video or print story.

Communications

Communicate the company’s success and media coverage internally to employees and vendors.  Include the coverage prominently in electronic or print company newsletters.  Every company should have a news area on its website.  Links to stories should be placed here.  Multiple story links demonstrate that the business and its principals are industry leaders and experts.  Positive media coverage can increase company morale and productivity, and enhances the company’s credibility and stability to outside partners and vendors.

PR pro John Lee said, “Depending on where your story lands on the media food chain, use it as a stepping stone to garner more coverage.  Compelling print and online stories can be the best way to generate TV coverage, especially when they include a compelling human interest story.  Use print coverage prominently in a pitch to TV, but emphasize the visual aspects to the story, and if possible, suggest a fresh angle or an interesting person who can be interviewed.”

Publicity trainer and speaker Nancy Juetten suggests “creating a custom signature for your outgoing emails [because it] makes it easy for clients and prospects to read about your good news and remark upon it.”

Media coverage is a vital part of branding, credibility enhancement and promotion.  It is    positive third-party content, which must be pushed out on social media streams.  Good coverage can and should be repurposed periodically to ensure key individuals and target audiences see it and learn important information about you and your business.  Media coverage offers unmatched credibility enhancement and promotion.  The value it provides cannot be easily measured, but it is worth many times more than advertising and other forms of marketing.  When you get the coverage use it.

Author:

This article is provided by Bill Corbett, Jr., President of Corbett Public Relations, Inc., a leading media relations, social media and personal branding consulting firm.  For more information, go to corbettpr.com or to his blog corbettprblog.com.  He can be reached at wjcorbett@corbettpr.com or @wjcorbett.

Sources:

Google Started Changing the Way Search Results are Shown

Every time Google changes the algorithms of its search engine, it sends shivers down the spines of many who rely on that calculation to get a better placement on the search engine’s result page (SERP). That is why Google is very careful and secretive when a change like that is coming. But Amit Singhal, the top Google Search executive, confirmed recently they are working on something big.

What they are trying to do, he said, is for the search to work more like we humans understand the world.  By cross referencing millions of entities that Google has been collecting in the past few years, the new search engine algorithms will attempt to understand the context of the query and give direct answers instead of sending you to a website to find out by yourself.

For example: If you ask what the deepest 10 lakes in the US are? Today, you are getting results based on the keywords and a list of websites talking about lakes, but not the exact answer to your question. In the future the first thing that will appear is a direct answer to your query. You can see it already happening with the “best guess” results. Type in “who is the chancellor of Germany” and see what you get.

Another example: If you ask information about a place, Lake Eerie for instance. Today you get all the websites that have anything to do with the lake. In the future, first you will get all the information Google has collected about the lake: depth, location, altitude, average temp and so on.

Google and Metaweb Tech

A little more than a year ago Google purchased a start-up company called Metaweb Technologies. The company had an index of 12 million entities; movies, books, companies and celebrities. (For the sake of comparison, Wikipedia has 3.5 million English entries.) Amit Singhal said that since this acquisition they have expended the index to 200 million by developing “extraction algorithms” that can organize data in a semantic way from around the web.

What would it do to the listings on the first page if a large amount of information will appear first? A person who was briefed on Google’s change says it may impact directly the results of 10%-20% of the queries. There are billions of queries performed each day.

Google hopes that with the new search results, people will spend more time on their page and see more relevant ads, but it is still unclear how it would impact the ads which appear beside the search results. People familiar with the project say the changes will appear in the next few months. Amit Singhal says it will be rolled out slowly and will be a year-long process.

Author:

@BasilPuglisi is the Executive Director and Publisher for Digital Brand Marketing Education (dbmei.com). Basil C. Puglisi is also the President of Puglisi Consulting Group, Inc. A Digital Brand Marketing Consultancy that manages professional and personal branding for Fortune 500 CEOs, Hedge Fund Managers and Small Business Owners.

Sources:

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