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SignMyPad – the PDF Document and Signature Solution

SignMyPad is a great app that is perfect for those in the sales industry, or those practicing law or real estate transactions. It allows users to fill in information in fields on a document as well as gain viable signatures from clients on-the-fly.

The Test

Running a test on an iPad shows that this is a very user-friendly and quick application for filling in text fields, dates, check boxes and more on documents. While other applications such as Smartnote may have a couple of more alternatives for the insertion of special characters, Smartnote is nowhere near as fast as SignMyPad. Since those in the real estate, law and sales industries are frequently only n need of check boxes, signatures, and text fields, this app fits perfectly.  If you are using the newest iPad OS, you should also have a bit more flexibility and functionality. Using it is s easy as selecting the type of items to enter.

  • Date
  • Radio Button
  • Signature
  • Check Box
  • Text

Using the date option auto-enters the current date and a sales person should be able to create a full purchase agreement without spending too much time or putting clients on hold for too long.

Pros of SignMyPad

  • Fast
  • User-friendly
  • Flexible
  • Functional
  • Opens documents from email attachments or Dropbox

Cons of SignMyPad

  • No landscape option
  • In some instances copy and paste does not work across documents

About SignMyPad

This app was created by Autriv Software Developement and is available for $3.99. The newest version allows for saved signatures and a clean folder interface for users.  Even if signing documents isn’t an everyday thing for you in your industry, the convienience versus the price makes this a must-have app. A Pro version for $19.99 includes geo-tagging options for saved PDF’s.

This app is available on iPad and Android.

Author:

@BasilPuglisi is the Executive Director and Publisher for Digital Brand Marketing Education (dbmei.com). Basil C. Puglisi is also the President of Puglisi Consulting Group, Inc. A Digital Brand Marketing Consultancy that manages professional and personal branding for Fortune 500 CEOs, Hedge Fund Managers and Small Business Owners.

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Is Your Business Website Ready for Mobile?

Is your small business website ready for mobile? I am referring to the smartphones people have been overwhelmingly converting to.   According to a recent Google Study using research firm Ipsos they quantified what devices costumers across five key global markets are currently using. Not surprisingly, the numbers show that smartphone ownership is on the rise. What caught some analysts off guard was the finding that in each of the countries polled, use of mobile phones had edged out use of personal computers in 2011.

According to a study by Compuware 71% of global mobile web users expect websites to load as quickly, almost as quickly or faster on their mobile phone compared to the computer they use at home.

Nearly 60% of web users say they expect a website to load on their mobile phone in three seconds or less, and 74% are only willing to wait five seconds or less for a single web page to load before leaving the site. 50% are only willing to wait five seconds or less for an application to load before exiting.

Below are some best practices for mobile websites suggested by GoMO:

1. Keep it Quick   Mobile users want their information fast. To help them, design your site to load fast and make copy easy to read. Prioritize the content and features that mobile users need most. Use your desktop site analytics to see what mobile users are doing

2. Make it Easy to Convert No matter what your site’s objective is, your customers need to be able to do it with a virtual keyboard and no mouse. Make it easy to buy something or contact you!

3. Simplify Navigation  No one likes to be confused. Clear navigation and, on large or complex sites, search functionality, will help your customers easily find what they need

4Make it Local – Consumers look for local info on their phones all the time—from locating the    nearest gas station to finding an open pizza place. Include functionality that helps people find and get to you.

5. Be Thumb Ready – People use their fingers to operate mobile devices – especially their thumbs. Design your site so even large hands can easily interact with it.

6. Make it Seamless – People now use multiple screens throughout the day. Convert as much of the functionality of your desktop site to mobile as you can to create a seamless experience.

7. Design for Visibility – A mobile-friendly site gets its message across without causing eyestrain. Make it easy for your customers to read – remember they may be in a place with low light.

8. Use Re-Directs – A mobile site redirect is code that can automatically tell if visitors are using a mobile device and send them to the mobile-friendly version of your site. Have your site developer implement this redirect code so your customers get the best version of your site for their needs.

9. Make it accessible.  Your mobile site should work across all mobile devices and all handset orientations.

10. Good mobile sites are user-centric, which means they’re built with input from your audience.

It is time to consider all modes of electronic media in your business marketing plan.  Mobile users will continue to play an ever growing part of how you will gain your customers.  Start incorporating these processes now.

Author:

Marilyn Zayfert is a passionate digital strategist implementing online and mobile applications. She is a results-driven sales and marketing strategist with a proven track record of achievement and demonstrated success. Marilyn founded illumiNET Creative Media in 2009. illumiNET Creative builds and implements online marketing strategies for local businesses. Twitter @mzayfert

Website http://www.illuminetmedia.com

Sources:

http://www.investorplace.com/2012/01/google-study-mobile-phone-use-tops-the-pc-goog-aapl-dell/

http://www.ipsos.com/

http://www.compuware.com/d/release/592528/new-study-reveals-the-mobile-web-disappoints-global-consumers

http://www.howtogomo.com/en/d/why-go-mo/#mobile-best-practices

What is in Our Mobile Future?

In 2011, the number of Smartphone’s sold exceeded the number of personal computers. At its current projection, the number of mobile devices will significantly outnumber the  PC’s in just a few years.

The Past and Future of Mobile

As mobile use increases in the future, AI may also have a large impact on the users mobile experience. Many online services will play a large part in helping us to organize and go about our daily lives. AI combined with vital algorithms will:

  • Organize and handle personal information
  • Alert us about important events
  • Help us decide which products to buy
  • Monitor everything from calendars to health care
  • Help us manage services with consideration for our personalized consumer needs

With a realistic projection on the evolution of mobile devices, it also indicates that we are likely to move away from typing all of our days jargon into tiny keyboards on Smartphones and more towards touch screen options, device ‘bumping’ or ’tilting’, sensory triggers, voice activation and other types of communications that mimic ‘human’ gestures and fluidity.

To Smart App Infinity and Beyond

Although apps will continue to play a huge role in the manner it does now, there will likely be more options for consumers in helpful virtual

Apple iPhone 3GS, Motorola Milestone and LG GW60

Apple iPhone 3GS, Motorola Milestone and LG GW60 (Photo credit: Wikipedia)

programs that enhance what we have now for messaging systems, virtual shopping options, entertainment,  news and more. We are currently seeing this type of forward progression in apps that offer a more personalized experience. They tend to learn the behavior of the user, continuously get smarter, and stay updated on you over a period of time.  As our technology for mobile devices and apps continues to grow, so does our opportunity for new developments.

Be Prepared

Once you have decided to utilize mobile platforms for your business, there are many determining factors to consider when creating the most effective business plan for your personal business needs. If you plan to bypass desktop devices and putt full focus on mobile or just implementing it slowly into your businesses marketing campaign plans, you will need to have an idea of projected requirements to meet the same standards as time goes by. One of the best ways to ensure you are giving it the proper focus is to stay on top of trending industry news and be ready to implement new and helpful interactive programs, assistance, and mobile products in very short periods of time.

Author:

@BasilPuglisi is the Executive Director and Publisher for Digital Brand Marketing Education (dbmei.com). Basil C. Puglisi is also the President of Puglisi Consulting Group, Inc. A Digital Brand Marketing Consultancy that manages professional and personal branding for Fortune 500 CEOs, Hedge Fund Managers and Small Business Owners.

Sources:

Snaptag Versus QR Codes

QR codes have been a new and unique source of executing mobile marketing campaigns in recent times. Many seem to not only enjoy participating by using them, but have actually begun to look for offers from those with QR codes and may even have begun to ignore those that do not have them at all.

What is a QR Code?

QR is short for quick response and that is exactly the purpose of the QR code. These codes take an element of data from transitory media and sends it to your mobile device. The code will give you details about that business, item, or even discount information on products and services.

QR Codes are more useful than a standard barcode in that they can store a more data and a wider variety of it. QR codes commonly include URL links, text, coordinates and more.

How Does This Benefit Businesses?

Most marketers are well aware that mobile marketing is becoming increasingly more important, almost by the day. No method of advertising could be easier than one that consumers reach out for, instead of being asked to look. QR codes allows those consumers who prefer not to be barraged with overt marketing tactics to choose where they will show interest in a product or service.

There is really no limit to the options that can be embedded in a QR code.

  • Running a restaurant? – Embed a great recipe, a buy a meal get one free discount, a special on this evenings dessert.
  • Authors – Add a QR code to the back of your book that enables a consumer to get extra features or hidden endings to your script.
  • Good health practices – Doctors, or other medically related practices can add good tips and tricks for healthy living to their QR codes, update them every month for innovative creativity in the medical field.

Vital Aesthetics Arrive to QR Coding

Traditionally, QR codes have retained a Rorschach look to them, leaving the responsibility on the advertiser to make sure consumers know whose QR code they are scanning. However, with Snaptags, QR codes and increasing brand awareness have meshed nicely. Snaptags have traded out that whole inkblot look for a code ring that serves the same functional purpose.

Who is Using Snaptags?

Because of the applied branding ability on Snaptags not previously available on QR’s, we can now see who is actively using them.

Picture c/o http://www.socialsnaptags.com/

Snaptags Cons?

Although Snaptags no doubt win out in the aesthetic element, there are other issues that can make Snaptags less beneficial than they appear. Many venture because of the supporting copy, Snaptags are not as easily accessible as QR codes. Snaptag stands by the fact that all advertisers would need to do is determine the required supporting copy, but this does lend itself to the inaccessible accusation.

Many current QR code advertisers agree that if a mobile marketing campaign is managed correctly, the aesthetic element of the Snaptags versus traditional QR’s is hardly advantageous.

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#SMWF: NASA’s ‘Out-Of-This-World’ Social Media Engagement Success

NASA has quite an impressive social media plan in place that has already created quite a social buzz. There innovative and interactive ideas has gained them a solid reputation for achieving success with social engagement. At the Social Media World Forum in New York, I had a chance to hear Stephanie L. Schierholz, Social Media Manager talk about what NASA has been doing with Social Media, and specfically location based services recently.

NASA Partners with Gowalla

Gowella, a mobile and web service, partnered with NASA in 2010 to provide them with an interactive contest where users check in via Gowalla to help locate four NASA-related virtual items. Those items were a NASA patch, a spacesuit, space shuttle, and a moon rock. NASA displays moon rocks from past moon missions at expositions, planetariums, and museums throughout the world. Moon rocks were easily located when users checked in to any location where an actual moon rock was on display.

Gowlla in collaboration with JESS3 created a special edition of a visual map to help users locate the moon rocks and the other required treasure hunt items could be found by checking in through Gowalla at any one of the over 400 science centers, observatories, nature centers, aquariums, museums, and planetariums that are part of NASA’s large Museum Alliance. Gowalla users that collected at least three of the four required items received a special pin in their digital Gowalla passport.

Plus, the first one hundred people who collected three of the four items also received a hardcopy version of the map in the mail.

Tweets from Above and Beyond

During this impressive social media campaign, NASA also had Astronaut Douglas Wheelock, or @Astro_Wheels, check in from Space Station announcing. “Houston, I’ve just unlocked FourSquares’ NASA Explorers badge.”

Check out the NASA Explorers Badge at FourSquare.

Campaign Statistics

This NASA social media campaign turned up some pretty impressive stats for Gowalla and Twitter. Gowalla had never had a past completed by so many, so quickly. Over thirty-thousand of each of the four required items were located through check-ins, and followers were increased by 4,278 during this campaign.

Since this campaign began more than 10,000 people have unlocked the NASA Explorer badge, and over 130,000 people now follow NASA on Foursquare.

Aside from the statistics, NASA’s campaign on Twitter has had other benefits as well. Some of the photos posted by any given @Astro to Twitpic can be what Douglas Wheelock referred to as ‘life-changing’ such as this photo of the earth’s aurora from space.

Incredible!

You Don’t Have to Be an Astronaut to Learn from NASA

Check out what the social media manager for NASA has to say about their relationship with Twitter and how they engage with their followers, as well as how you can engage yours!

Some lessons that NASA social media staff has taken away from their campaigns may help you as well.

  1. Use Twitter yourself first. Know the format and how it works. Get familiar.
  2. Identify the specific business case for your use.
  3. Locate new resources for growth.
  4. Keep the account active.

“You may not have a spaceship, but your company has a fan base. They won’t think of themselves as fans until they’re in a room with like-minded people. They won’t think of themselves as members of a community until YOU bring them together.”

-David Rosen, @davidhrosen (group VP, Makovsky + Company)

 

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