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‘Television on the Internet’

This article and my article next week are the continuation of the story that was introduced with the video for MarketingMadeSimple.tv that appeared on Thursday, June 28th.

The Marketing Made Simple TV icon

The Marketing Made Simple TV icon @ Jeff Ogden

INTRODUCTION TO A LONG FORGOTTEN DREAM
Over 40 years ago, one of my dreams was to become a television interview show host. Not that I liked him but since his was the only show around at the time, I imagined it would be like the show Johnny Carson had. If I look back now, a better choice would have been Dick Cavett. In addition, I find Charlie Rose’s guest fascinating but he tends to interrupt them too much. Bill Maher is vulgar, in my opinion. But then there is Bill Moyers. He is historically the best one of all, guests included, if I had to choose to be part of a show like someone else’s.

That dream went the way of many others that had faded over the years. I forgot because I had accepted the unlikely probability that ‘I’ could ever have a television show. I had also let go of my dream to become a fly fisher-woman. When that became a reality the last two summers in a row, I should have suspected that something was happening to my once forgotten dreams for my life.

MOVING FORWARD
About a year or so ago, I became a blog author for this publications. Shortly before that, I had been writing press releases for the clients of a colleague of mine. I really enjoyed this because I got to know my subjects through personal interviews. I found that I also enjoyed writing from my research.

In another recent development, as The New York Graphic Design Examiner.com, I wrote an entire series of articles on one topic, the Charrette Corporation. It was based completely upon primary source interviews. That was quite fortunate as the company had been sold, the staff was disbanded and the founders, Lionel Spiro and Blair Brown, are no longer young men. A substantial number of former employees were located thanks to an initial contact on LinkedIn, Stephen Dill. In fact, there is a Charrette Alumni Group on LinkedIn and I am the only non-former employee of it. I was admitted as an honorary member because of my Charrette memoir. For this honor, I have founders Jack Skidmore and Mark Levitan to thank.

Alison Gilbert, Media Maven

Alison Gilbert, Media Maven from the show’s intro, Marketing Made Simple TV, filmed by Robert Kothe @ Jeff Ogden

THE MEDIA MAVEN
Writing the Charrette Chronicles crystalized in my mind how much I love researching a topic, conducting interviews and putting the pieces together to make something greater than all its individual parts, a story. An author was born out of all these efforts and my media maven spirit was awakening. So when the next media opportunity arose, as a member of our multi-author blog, I jumped at the chance. It was to assist another blogger, Jeff Ogden with his creation of a ‘Television on the Internet’ show, Marketing Made Simple TV. This was a clear sign that another, more distant dream seemed to be reawakening inside me.

TUNING IN
The show was to begin in the beginning of May 2012. There was a tremendous amount of preparation for it. The show’s creator, Jeff Ogden, would be the host and interviewer. He invited numerous guests, created a preliminary schedule, built a blog site where each video would be post as it aired and there would be a blog post about the guest to accompany it. The site would include additional posts related to the show, About the Show, Becoming a Sponsor and things of that nature.

Jeff Ogden, creator and host of Marketing Made Simple TV

Jeff Ogden, creator and host of Marketing Made Simple TV, ‘Television for the Internet’

ON THE SET
The previous ‘gig’ that Jeff had hosted, ‘Mad Marketing TV’, has some rather unpleasant music and dizzying graphics as its introduction. He decided that had to go on his show. So before I realized what had happened, I was invited to be the ‘real live person’ (as Jeff initially described the change in format) to introduce and close the show. Off I went, with optional outfits and hats in hand, for my green-screen taping. There’s lots more to come. The continuation of this story will appear here next week.

STAY TUNED
Stay tuned to the story of the evolution of a ‘Television on the Internet’ show. In the meantime, you can catch the initial airing of each week’s episode on Thursdays at noon, EDT/NY. After airing, each episode is available for viewing 24/7 on MarketingMadeSimple.tv as posts are on any other blog formatted publication.

SOURCES
Television on the Internet

The Charrette Chronicles

Mad Marketing TV 

Marketing Made Simple TV: What Are We All About?

show icon or brand

The show’s icon @ MarketingMadeSimple.tv

Since May 17, 2012, viewers have tuned into Marketing Made Simple TV on Thursdays at noon EDT/NY to view guests being interviewed by host, Jeff Ogden. The interviews have been of professionals primarily in the business of social media marketing.

There exists a great deal of information about the show itself. But until now, it has only been in writing on the Marketing Made Simple TV weblog. In other words, there was no video addressing the question, ‘Marketing Made Simple TV: What Are We All About’?

So Jeff decided is was time to answer that question on video. To add a bit of spice to the mix, which we always like to do any way, it was decided that we would do a Q&A format show rather than a solo appearance by Jeff.

Therefore today, as a special treat and surprise, we have a slight shift or twist on the way we do the show. We’ve  given it an extra pinch of zest. Jeff Ogden, the host of the show, has changed seats and become the guest himself.

Producer of the show, Alison Gilbert (that’s me), a veteran interviewer as well as a media maven, jumped at the chance to be the guest host and interview Jeff in the guest’s seat. Alison is the marketing ‘maven in the hat’ who introduces and closes the show each week.

Without further adieu, here is the video of our Q&A session on what Marketing Made Simple TV is all about. On Saturday,  a more in-depth post will appear describing the experience of being the guest host and producer of a show using the latest technology, ‘Television on the Internet’.

Marketing Made Simple with Alison Gilbert from Jeffrey Ogden on Vimeo.

Will Airtime Re-Humanize the Internet?

The internet has left some parts of humanity more isolated from one another while simultaneously connecting them in ways we never had in the not-so-distant past. While it has certainly done far more good on the connection end than it has done bad on the isolation side, there are still many things that we are losing in communications with one another when we converse, relate, and communicate through social channels that are limited to text based chat or platforms. Many people who communicate for fun, as well as many others who use internet communication options for business are simply not finding themselves satisfied with the amount of human interaction in their digital communications.

In the Beginning

Long ago now when the internet arrived for public use, IRC, or internet relay chat was the usual medium of choice for those who desired interaction with others in the digital world. It was very basic, but users were able to chat, trade files through DCC sends and connects, and keep in touch, in real time, with users from all over the world. What an amazing experience it was. It still is, however, many vital elements important to human communications are lost in these digital transmissions.

  • Gestures
  • Body Language
  • “Eye- to – Eye” Contact
  • Attitude
  • Character

In general face-to-face conversations with the people in our lives we can see all of these things. Dig a little deeper into the real person they are, grow to understand their gestures and body language to gauge their reaction to the world-at-large.

Now and In the Future

Airtime’s founders, who also met over an IRC in those early days of the Internet, have created an incredible alternative to those stale, distant, disconnected textual conversations online. One-click Facebook integration on Airtime means there is nothing more than the one required click to get users started. Users need only make sure they have a web cam connected to get started.

With Airtime, users are both the audience and the performer. You can chat up your Facebook friends, or pair up with a stranger by selecting filters such as nearby in your city, common friends, or even friends of friends.

Airtime allows users to video chat with one another or drag their own videos in from sites around the web like YouTube, and watch them together. Rumor has it that Airtime is also considering incorporating synchronous music listening and a platform for group chat with mobile apps on the way ‘very soon’ according to Airtime developers.

Although there are plenty of other ways to communicate through video, most of those platforms are tethered to desktop applications such as Skype, that still lacks some of the sharing options Airtime provides. Inspired by his own plight during a distance separation from his own girlfriend,  Sean Parker, co-founder of Airtime, decided it felt pretty distant to have to share a video with his girlfriend and then sit back, wait, and listen to or watch her reaction to it. He wanted them both to be able to watch it together, enjoy it simultaneous. A real-time human connection on a digital format.

Author:

@BasilPuglisi is the Executive Director and Publisher for Digital Brand Marketing Education (dbmei.com). Basil C. Puglisi is also the President of Puglisi Consulting Group, Inc. A Digital Brand Marketing Consultancy that manages professional and personal branding for Fortune 500 CEOs, Hedge Fund Managers and Small Business Owners.

Sources:

What is Tout?

We have had many Pinterest and Instagram-a-holics since those two stormed their way onto the social scene. However, short of YouTube we have had very few platforms that have provided us with a quick and easy method for uploading videos. Until now. Tout is a social media platform that enables users to take their own videos, up to 15 seconds long, and shoot them to their Facebook, Twitter, email contacts, or even SMS. With an engaging reply feature, Tout users can enjoy “Tout conversations.”

Combining social networking with the true power that video has to increase conversation and engagement can be a powerful force to be reckoned with when it comes to getting a social buzz going.

Tout Experiences

  • Some brands like USA Today, Access Hollywood, The Weather Channel, and CBS are already using Tout to interact directly with their audiences resulting in comments, questions and conversations that help extend the reach of their presence on the internet as well as traditional television.
  • Users can view video updates from their friends as well as some big celebrities or record their own Touts that can be shared with both family and friends. With real-time updates, high-quality video and “video everywhere” features, Touters can stay in-the-know about the events in the lives of those who are important to them.
  • Many celebrities such as Katie Couric, Dwayne “The Rock” Johnson, Greta van Susteren, and Jeff Probst have begun using Tout to get connected personally with their fans. Big name stars like Stephen Spielberg and Madonna have actually answered Touted questions from fans from the red carpet.

Tout is beginning to change how people interact on social platforms. With more direct interaction in real-time, distance and disconnections are quickly becoming a thing of the past. Social sharing with a more vibrant experience in sound, motion and high-definition color and quality means that for many in the business of social, those things that cannot be shared fully in a still photo have become more up-close-and-personal in rich video media.

Get Touting!

Anyone can sign up at Tout.com and get started creating their own 15 second videos. Do not underestimate how powerful a message you can convey in those few short moments. Users can log in through the site, integrate with their Facebook account, or head to the Android store to grab the app. Check out this fantastic introduction video for Tout.

Author:

@BasilPuglisi is the Executive Director and Publisher for Digital Brand Marketing Education (dbmei.com). Basil C. Puglisi is also the President of Puglisi Consulting Group, Inc. A Digital Brand Marketing Consultancy that manages professional and personal branding for Fortune 500 CEOs, Hedge Fund Managers and Small Business Owners.

Sources:

Jon Ferarra, CEO and Founder of Nimble.com on Marketing Made Simple TV

Jon Ferarra, CEO and Founder of the social CRM firm Nimble.com sits down with Jeff Ogden of Find New Customers on Marketing Made Simple TV. Here you will learn:

  • Why the world really does need a new CRM offering.
  • The problem with CRM
  • How social media changed the world of selling and how sales and CRM need to adapt.

Marketing Made Simple TV publishes each week on Thursday at noon ET at a wide variety of sites.  We invite you to subscribe to the show to catch future episodes too.

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