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Real-Time Monitoring for Facebook Analytics

With new updates kicking off on Facebook left and right hopefully you haven’t missed the opportunity they have presented to take advantage of real-time monitoring of your webpage statistics and demographics. One of their newest tools is in fact, the Real-Time Monitor for Facebook analytics. Whereas before the updates seemed to arrive on an irregular basis, they have built new post level analytics that give user’s the answers they are looking for, updated, around every 5 minutes.

This has phenomenal impact for those who wanted to more closely monitor how specific posts fared, or even gauge how fans reacted to content, contest, questions and more social communication options in real-time and ask they occur. Although the new tool is currently in beta and free for Pro users, it is worth keeping an eye on for when it makes its to public release.  Currently, the beta tool requires users to remain within that tool in order for them to collect the metrics and share the data in real-time, but they have plans to expand further on this functionality, hopefully with more flexibility, in the future.

What Can You Monitor with the Real-Time Tool?

You will be able to filter by a variety of metrics including, but not limited to:

  • Unique Impressions
  • Paid Impressions
  • Total Impressions
  • Organic Impressions
  • Viral Impressions
  • Total Engagement
  • Shares, Likes, Comments, Clicks and Virality

Users will be able to monitor all of the active posts on the pages they administrate. The filter options are flexible and can be viewed as Change in Values or Total Values. This will offer marketers a unique perspective on how their content is trending in real-time.

c/o EdgeRank

Negative Feedback Posts

If you notice a trend that indicates an individual post is beginning to accrue more than average negative feedback, you may want to consider remove the post to help reduce damage to your average EdgeRank. This can also help your page to maintain the strongest possibility for a high-end EdgeRank.

“Virality”

Everyone knows that your content or media has a chance at going viral on a social media network. They are famous for this on a daily basis. You will now be able to view previously unseen real-time analysis of the viral lift to each piece of content you release. Users can then study how viral, organic, and paid impressions begin to interact with the content to create even further viral marketing opportunities.

Recent Posts

Users can monitor the individual performance and status of the most recent post by viewing impressions, clicks, engagement, and even negative feedback in real-time. Brand management can easily use this vital information to identify and cultivate the performance of each post to the fullest or manage damage control by pulling those negatives out quickly when needed.

Author:

@BasilPuglisi is the Executive Director and Publisher for Digital Brand Marketing Education (dbmei.com). Basil C. Puglisi is also the President of Puglisi Consulting Group, Inc. A Digital Brand Marketing Consultancy that manages professional and personal branding for Fortune 500 CEOs, Hedge Fund Managers and Small Business Owners.

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Measuring Social Influence – Klout, PeerIndex, SocialIQ and Kred

Nowadays, when a business wants to gauge how the general public feels about their brands, products or services, they are using tools for measuring their social influence on the web. In many cases, some even use them to take a measurement of their competitors. Staying on top of important industry trends, changes in algorithms, and social influence measurement tools can keep you and your business afloat on the web and learning how to make those trends, changes and tools work for you can assist your business in increasing growth, brand visibility, and even your business’s social media ‘voice.’

If you need a reminder of how important those things can be to your social media campaigns, take a look back to the blog, 4 important lessons on brand marketing via Twitter, where we shared the successes that JetBlue, Hilton and more were having from the social media voices they created for themselves. We covered the spread of social influence tools in another past blog titled Klout vs PeerIndex vs SocialIQ at the end of last summer, but how are those tools developing now?

Klout

Klout is still as powerful a force in social influence as ever. Recent updates include some fairly impressive leaps ahead in keeping up with business technology and its impact in the realm of social influence. Just this month Klout announced they would be offering dedicated pages for brands where Klout users will be able to see lists of top influencers for each brand as well as observe social media conversations,  monitor brand developments and even earn access to some special perks. This new update, codenamed “Brand Squad” is launched in a partner venture with Red Bull.

For some more information on where Klout may be headed, don’t forget to check out the video from #SMWSMAC where we had a full panel including Michelle Ross of Klout to explain where we can expect social influence measurement tools to take us in the coming year. Klout still has its naysayers as well. However, it has also begun to be an item of reference now asked for in some job interviews as well. For those working in the social media industry, it may soon become a vital tool on your own list of portfolio and reference links.

PeerIndex

PeerIndex has found itself in continual growth since we delved into it last August. Reebok has just offered the top 100 most influential PeerIndex users, as identified by their own PeerPerks service, a free pair of Reebox’s RealFlex trainers. In promoting their own, “The Sport of Fitness Has Arrived” marketing campaign. The PeerPerks system, hosted on its own microsite, allows users to sign in just as they do on PeerIndex, by using their Facebook or Twitter accounts. Although this particular marketing campaign will focus on those who have influence in fitness, athletics or sports, it seems that a few more brand offers from big names like Reebok may push PeerIndex and their competitive reward system into more growth for their social media influencer user base.

SocialIQ

SocialIQ was just breaking out of the start-up phase when we last covered them. Since then they too have grown into an impressively notable competitor on the social influence circuit. Early on, they had enacted their own series of perks for those who were influential in a variety of industries and the developers at SocialIQ are still continually looking to improve and perfect their relationship with users. Just this past Tuesday they met with a customer service special interest group at Intuit to ask for some feedback on the SocialIQ experience design.

SocialIQ has an aesthetically pleasing and easy to manage user interface in their one click social media network integration with Twitter and Facebook. Developed by Soovox, the algorithm SocialIQ uses seems to be working and measures influence based on the same idea as the others. However, I have noticed that SocialIQ has done some pretty impressive improvements on their site’s look as well as their feedback to users complete with an influence level analysis that tells you which brands you may have the closest affinity with.

Kred

A month ago we covered Kred and what it had to offer as a newer social influence measurement tool on the net in Monitoring Your Social Reputation with Kred.  Just this month Kred has added Facebook to their options for users wanting to measure their social influence scores. Everything seems to be working well so far and with Kred making a major showing at SXSW this year, the company is slowly starting to gain more ground. Kred scores do break down a bit differently as users actually receive points for interactions, tweets, mentions and more, so I would definitely encourage those who have not tried it to do so. It may offer the last piece to the puzzle of your business’s social influence analytics.

Author:

@BasilPuglisi is the Executive Director and Publisher for Digital Brand Marketing Education (dbmei.com). Basil C. Puglisi is also the President of Puglisi Consulting Group, Inc. A Digital Brand Marketing Consultancy that manages professional and personal branding for Fortune 500 CEOs, Hedge Fund Managers and Small Business Owners.

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A Revolutionary Approach to Start-Up Social Media

At thіs advanced stage оf Social Media development, mоst wоuld agree thаt major companies hаvе embraced thе nеw opportunities wіth gusto аnd success. Fеw experts wоuld dispute thе fact thаt companies lіkе Ford аnd Starbucks аrе ahead оf thе Web 2.0 power curve. Іn fact, іt соuld bе argued thаt Social Media іs reinventing thоsе companies, spurring enormous innovation, nеw products, аnd renewed market strength.

The last time I blogged here we discussed a strategy that should allow any fresh start-up to establish themselves on the social media field with 7 Weeks to Establish a Start-Up Social Media Presence for Your Business. Before that we had gained a new perspective with the basics of understanding social media marketing. But whаt аbоut thе small businesses – thе lone entrepreneur wіthоut thе capital аnd thе staying power tо experiment wіth Social Media? Whаt аrе hіs options аnd prospects? Аnd реrhарs mоrе importantly, іs thеrе а viable opportunity fоr thе sole entrepreneur tо break оut оf thе pack wіth а creative аnd revolutionary approach usіng Facebook, Twitter, StumbleUpon оr thеіr countless counterparts?

Brush up on your understanding of what social media marketing presence really means in this 2-minute video.

Try to remember the Social Presence Theory mentioned in the video above and you should do pretty well for yourself in the start-up phase.

Is Zuckerberg the Leading Social Media Revolutionist?

Like thousands оf оthеr interested moviegoers, І fоund mуsеlf іn а rapt audience watching Тhе Social Network again rесеntlу. І wаs fascinated; nоt bу thе intriguing story оr masterful screenplay, аnd nоt bу thе surprisingly diverse demographic оf thе audience; but rаthеr bу а subtle message wіth huge implications fоr thе small entrepreneur.

Image representing Mark Zuckerberg as depicted...

Image via CrunchBase

Mark Zuckerberg, thе Harvard genius аnd founder оf Facebook, bесаmе thе youngest billionaire іn history, nоt thrоugh business acumen but nеаrlу bу accident. Ѕоmе wоuld sау dumb luck. Whо knоws whеrе thе truth lies? Іt іs, аftеr аll, а Hollywood production nоt а documentary. Вut thе оnе unmistakable theme оf thе movie fоr mе, wаs thаt аftеr twо hours оf watching І wаs left wіth thе sаmе question thаt wаs bothering mе whеn І threw it in the DVD player. “Ноw саn thе typical small business usе Social Media fоr sіgnіfісаnt sales growth аnd predictable profits?”

Of course, undеr thе perfect set оf economic conditions, wіth а spark оf genius, hubris аnd аvаіlаblе venture capital, thе nехt Zuckerberg саn invent thе nехt Facebook. Вut, whаt аbоut thе average businessman оr woman whо іs simply trуіng tо usе Social Media tools tо sell products оr services?

The Ultimate Social Media Innovation

The Ultimate Social Media Innovation – Barring а sudden flash оf brilliance, thе answer fоr thе entrepreneur іs а decidedly unglamorous combination оf creativity, persistence аnd hard work. Аs І hаvе sаіd frequently оn thіs blog, Social Media іs simple, but іt іsn’t easy.

Creativity – Оvеr thе lаst year, І hаvе tweeted thousands оf articles frоm thе best thinkers іn Social Media, but wіth fеw exceptions from top-notch innovative talents, thеу hаvе bееn а rehash оf whаt wе аlrеаdу knew. Formulas exist fоr thе successful building оf а large Twitter fоllоwіng, but fеw smaller entrepreneurs саn claim notable sales success frоm Twitter followers. Facebook hаs proven effective for start-ups, but often оnlу whеn Facebook ads аrе usеd tо generate nеw business, аnd whіlе financially reasonable, thіs іs stіll а luxury fоr mаnу entrepreneurs. StumbleUpon саn generate windfall web traffic, but оnlу wіth immense effort.

Creativity саnnоt bе taught аnd іt іs іn short supply. Researching thе existing ideas оf оthеrs іs nоt thе solution еіthеr. Аll оf us-the entrepreneurs, thеіr stakeholders аnd advisers must spend time creating solutions thаt аs уеt dо nоt exist. In short, mоrе creative solutions must bе fоund bеfоrе thе typical entrepreneur will realize thе level оf success experienced bу thе large companies.

You can take a few lessons away from mind mapping sessions if you are desperate to formulate some new ideas. A quick Google search will likely show you several free mind mapping tools, you could also use a variety of chart graphing capabilities such as those found in Ms Office or Open Office tools.

Persistence – Еvеn аs wе develop nеw solutions, success will оnlу соmе wіth muсh trial-and-error. Тhеrе іs а proverbial pot-of-gold аt thе еnd оf thе Social Media rainbow, but іt can be very elusive for some. То find іt аs аn entrepreneur demands а lengthy period оf sustained effort, requiring persistence.

Hard work – Еvеn Mark Zuckerberg spent countless hours pounding аwау оn hіs computer. Іt іs а long-lived cliché, but thеrе іs absolutely nо substitute fоr hard work.

Our job аs professionals – Аs professionals, wе must view еvеrу nеw Social Media campaign wіth renewed creativity, lооkіng fоr nеw аnd innovative solutions. Wе must persist untіl оur customer’s goals аrе achieved. Аnd wе must nеvеr shy аwау frоm thе vеrу hard work thаt will аlwауs bе nесеssаrу. Аbоvе аll, іt shоuld bе оur quest tо find nеw аnd productive tools tо assist thе entrepreneur. Оur combined expertise shоuld bе focused оn helping thоsе whо аrе lеаst аblе tо help thеmsеlvеs.

7 Weeks to Establish a Start-Up Social Media Presence for Your Business

Not long ago, I posted an article geared specifically towards helping new or young business owners gain the basics of understanding social media marketing and the most vital points in how to make it work for your business.  On that article we learned about:

  • Communication
  • Collaboration
  • Entertainment

We learned how vital those elements were to how our social media marketing efforts may be received by the general public, possible prospective consumers, and current customers. However, we now hear the words Social Media Marketing or see SMM just about anywhere we look online when it come to searches on how to increase viewers, how to get more business, how to do social media the way that benefits your products, services, and ultimately your consumers, the most.

Start-Up Social Media Marketing Planning

If you are a small business owner, you now have a decision to make about how to begin to utilize social media and networking to grow your business.  There simply are not enough hours on some people’s clocks to even schedule the smallest amount of time to dedicate to this additional element of a business marketing plan. And let’s not even get started on how much capital this may cost your bottom line. But wait, it is really not that bad!

Whether you choose to hire someone to carry out your social media marketing strategy, or try to cover it yourself, at least for now, it is still imperative to understand how the process works. I found a great video by Brian Carter that should help you gain a realistic perspective on how much time you need to dedicate to your SMM plan, how much you should expect to invest in social media marketing at the start-up phase, and the who/what/when and where for the first several weeks of your strategy. In the very least, you can get a new understanding for any costs you may incur if you choose to hire a company or an individual to carry out your plans.

Following Brian’s plan, you should be able to get a good step ahead in your social media marketing plan.

Why SMM is Important to Your  Business

Whether уоu аrе selling products оr services, оr јust publishing content fоr ad revenue, thе efficiency аnd benefits оf social media marketing іs аn unmatched method thаt will help to increase your traffic and profitability over time.

  • Successfully mastered social communities саn bе а great source оf web traffic thаt helps boost уоur ranking аnd add tо уоur аlrеаdу established search engine rеsults.
  • It’s а low-cost/high return business model. Іf уоu dо іt уоursеlf, costs аrе limited аnd thе оnlу time аnd expense уоu hаvе involves hiring freelancers tо dо іt. Ultimately, thе benefits exceed thе cost – іt wоuld tаkе уоu thousands оf dollars tо purchase some of the highest quality links social media offers for free.
  • Social Media optimization аnd marketing nоrmаllу wоn’t interfere wіth аnу methods оf gеttіng traffic tо уоur website as long as you stay focused on the most organic options.

Author:

Joy Lynskey is the Content Manager for DBMEI and the owner of JRL Solutions, a copywriting and content management company based in Bedford, Virginia. JRL Solutions hosts a Freelance Writers Education Blog that is managed by direct and guest posting. Joy is the Content Manager and Editor for Puglisi Consulting Group at Digital Brand Marketing Education. Joy regularly works in SMM via freelance consulting  private clients with their social media campaigns. @joylynskey

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CEOs and Social Media Influence in the Workplace

Although there is already a growing list of reasons why it is beneficial for every member of a company’s team to participate in social networking, there may be another new reason that should encourage further consideration.

BRANDfog Study

A recent study conducted by BRANDfog shared some rather concerning statistics about CEO participation in company leadership via social media platforms. The general consensus is that top business executives are slower than their employees and consumers when it comes to using social media for communications.

  • 64% of CEO’s are NOT engaged on their company’s website or social media networks
  • Only 5% of all Fortune 500 CEOs are on Twitter
  • Only 4% of global CEOs have a profile on Facebook or LinkedIn
  • Only 13 Fortune 500 CEOs have active Twitter accounts

If that alone isn’t enough reason to encourage CEOs and others in similar positions in their company to join Twitter, Facebook, or LinkedIn, then it may be important to understand that on the same study, 86% of respondents rated a CEOs engagement on social media networks to be either important, very important, or mission critical.

Why CEO Engagement is Important

There are a few reasons why CEO engagement on social networks can be beneficial. During the BRANDfog study respondents answers also indicated that 78% of CEO participation on social media networks led to better communication. 71% of them agreed that it can lead to improving brand image, and 64% agreed that it provided more transparency, an element vital to a successful social media marketing campaign. The study has also shown that 82% of respondents listed as employees believe that a company can garner more trust when the CEO or leadership teams communicate via social networks.

Can a CEOs Social Media Presence Influence Purchasing Decisions?

The study says yes. The majority of the study’s participants, 77%, shows that consumers are more likely to buy from a business whose CEO uses social media opportunities to help define their company’s values and leadership principles. 94% of those respondents also agree that the C-list leaders participation in social media can help to enhance a brand’s image.

Author:

@BasilPuglisi is the Executive Director and Publisher for Digital Brand Marketing Education (dbmei.com). Basil C. Puglisi is also the President of Puglisi Consulting Group, Inc. A Digital Brand Marketing Consultancy that manages professional and personal branding for Fortune 500 CEOs, Hedge Fund Managers and Small Business Owners. Follow him on Google+

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