Happy Social Media Day 2012

Three years ago (in 2010), Mashable declared June 30th to be Social Media Day, and it has continued to grow since then.  It is a day created to help people across the globe celebrate the “one thing that unites us and keeps us in constant contact:  social media.”  In 2010, there were more than 600 Meetups in 90 countries, and that number more than doubled in 2011, when there were more than 1,400 Meetups worldwide.  In fact, nine cities and one U.S. State have declared Social Media Day an official holiday.

In the past, even Major League Baseball has gotten in on the celebration, by delivering a wide array of digital initiatives to reward fans during the 2011 All-Star Balloting.  All that was required to be entered to win a sweepstakes was to “like” their favorite team’s official Facebook page.  In addition, all 18 clubs that played games on Social Media Day had their own hashtag for fans to use in “hashtag battles” on Twitter.  Finally, all fans checking in to one of the games on Social Media Day were able to win a free team-specific “checked-in” T-shirt!

Social Media Day is our opportunity to celebrate the technology that is bringing the world closer together.  Just imagine a world without Facebook and Twitter.  I wouldn’t have had an opportunity to meet and communicate on-line with Chris Brogan.  I would never have had an opportunity to talk to Frank Eliason on Twitter, and have him generously provide a copy of his book, while attending BlogWorld 2012.  I wouldn’t be able to keep in touch with friends long lost from a time long ago (sleep away camp).

Social Media Day is a great opportunity for us to get out there and meet those we have talked to and those that have touched us throughout the year, using the great medium we now call Social Media.

To find local events in your area, visit Mashable’s Social Media Day website, and make sure to follow @mashSMday for the latest updates!

What are you doing to celebrate?


Craig E. Yaris is the owner of EsquireTech Solutions, which helps small business get found on the social web, whether through Facebook, Twitter, or LinkedIn, he can both teach you the effective use of any social network or act as your social media manager, enabling you to reach your clients where they are and when they want to hear from you.  He can teach your organization the social media best practices that can help you use the tools of today to cost-effectively increase your bottom line.  EsquireTech Solutions brings the social web to your business.  Visit EsquireTech Solutions or call 516-495-9107.


Image courtesy of Mashable

Social Media and the Non-Profit

On Thursday, June 21, 2012, I was one of the panelists at Hofstra University, discussing the use of social media for the non-profit organization.  I was joined by some great minds in social media, Jerry Allocca, from Core Interactive (author of Connected Culture and SEO expert), Donna Rivera-Downey from the Girl Scouts of Nassau County (Chief Social Marketer), Ellen DePasquale, Regional Development Director for Constant Contact, and our host, Debbi Honorof, Senior Director of Marketing and Communications Coordinator for Hofstra University.

Some of the things discussed included choosing where and how to engage, how to use Google search and their keyword tool to help improve visibility, and best practices for event marketing.

What information came from the panel?  Here are five tips to get your social media moving in the right direction.

1.  Pick the Right Social Network

The first step in becoming a social non-profit is to decide which network(s) will give you the engagement and results that you are looking for.  As discussed during the panel, the best way to determine this is to ask.  That’s right, go ahead and poll your users by sending out a survey through e-mail, using the polling function on Facebook, and asking Twitter.  If you are not on any of the networks yet, send out an e-mail and ask.  Your donors and participants will drive your engagement, so you are best served by being where they are.  And, it may not always be the network or method that you think it is.  Don’t just choose networks based on size.

2.  Ask your Personal Friends for Help

Once you have decided where you will be engaging, do not be afraid of asking for help in sharing your messages.  Your cause is one that is a passion for you, and you should be willing to share that information with your friends and family.  As they begin to share your posts and information, people will begin to gravitate towards you and naturally share information you provide.

3.  Don’t just take your Traditional Advertising and Make it Digital

Digital and social marketing are inbound marketing strategies that require a different message and different tone.  Traditional marketing is outbound, and directly asks for the donation or action.  Inbound marketing causes donors to participate because of who you are and what you’ve shared.

4.  Incorporate Social into your Website and Traditional Advertising

Make sure that your potential donors are able to donate on their terms.  This means having the ability to donate through Facebook.  Make sure your website/blog is your home base, and that all information leads back home.  Help your potential donors connect with you wherever it is easiest for them.  Utilize social plug-ins on your site, so that they can connect without any extra effort.

5.  Have a Social Media Policy

People make mistakes, and those handling your social media will, at one point, do something you wish they didn’t.  That’s ok.  What’s important is how you handle it, and a good social media policy will help you do just that.  Check out the social media policy of the U.S. Army for a well-written policy, and see how you can implement it into your organization.

Now that you have some basic tools to begin the social media process, the most important suggestion is:  Jump in and get your feet wet.

Really, the only way to determine if social media is for you is to begin.  Take a chance and begin to experiment where you are comfortable, and then jump into the deep end.  Take on Facebook or Twitter.  Connect.  Engage.

How is your non-profit using social media?  What, if anything, have you found works well?  What doesn’t?  I’d love to hear from you!


Craig E. Yaris is the owner of EsquireTech Solutions, which helps small business get found on the social web, whether through Facebook, Twitter, or LinkedIn, he can both teach you the effective use of any social network or act as your social media manager, enabling you to reach your clients where they are and when they want to hear from you.  He can teach your organization the social media best practices that can help you use the tools of today to cost-effectively increase your bottom line.  EsquireTech Solutions brings the social web to your business.  Visit EsquireTech Solutions or call 516-495-9107.


Photo courtesy of Hofstra University

Jeff Jarvis Explores the Role of the Internet and Social Media in Modern News Gathering

In this ever-increasing technological era, it’s surprising to find anyone that hasn’t heard of Twitter and its simple and convenient way to send quick messages in 140 characters. Jeff Pulver, an Internet entrepreneur and the co-founder of Vonage, has taken this convenience to the next level with his 140 conference, also known in the Twitter world as #140conf. Since 2009, #140conf has been held in towns and cities all over the world where guest speakers are allotted 10 to 15 minutes to get their point across.

2012 #140conf

The 2012 #140conf, which started on June 19th, is a 2-day event held at the 92ndStreet Y (92Y) in New York City. A notable speaker appeared on the

English: Jeff Jarvis at DLD Conference.

English: Jeff Jarvis at DLD Conference. (Photo credit: Wikipedia)

first day of the event and gave an interesting and amusingly humorous speech regarding the evolutionary changes and professional challenges many journalists are facing these days because of the rise of the digital platform.  Jeff Jarvis, a journalist, former television critic for TV Guide and People magazines, and one of the creators of Entertainment Weekly, gave the audience a riveting presentation as he explained that article creation and journalism are not dying, but merely evolving to fit the paradigm of the Internet.

Jarvis discusses some reactions to his views on how journalism and the presentation of news have evolved over the past decade or so due to the Digital Age.

 “The article is a luxury,” Jarvis said. “Now they thought that meant that it’s not needed. No; the article is a precious thing. It takes a lot of money and effort and time to make an article.  The article is the byproduct of the process of news.”

In his presentation, Jarvis compared the evolution of digital media, social networking and news gathering over the past few decades to the impact that the invention of the printing press by Johannes Gutenberg had in the 15th Century.

 “I did research back to Gutenberg believing that the press really gives us a lot of lessons about what’s going to happen now, with our world now. One thing I found out was that when the book came out it scared people to death just like the Internet does today. It scared them because it changed how they see the world.”

Jarvis’ comments on Gutenberg and the impact of the first printing press were based on his research for his 2012 e-book, Gutenberg the Geek, which was published as a Kindle Single.  Jarvis has also written What Would Google Do and Public Parts: How Sharing in the Digital Age Improves the Way We Work and Live, in which he defends the concept of Internet openness and his opposition to restrictions based on the supposed protection of privacy.



A native Georgian, Leigh Egan holds a special fondness for the Peach State and enjoys contributing and interacting with the community. After attending Kennesaw State University, where she majored in English, Leigh has been a writer, editor, and journalist for the past 11 years. Her eclectic selections of articles and academic research cover a wide range of topics and can be found on various sites, magazines, community newspapers, and hyper-local publications. She has also edited several fiction and non-fiction books, and continues to provide editorial and writing services to local, national, and global clients. In her spare time, Leigh is an avid reader who enjoys family, music, and the outdoors. @Leighegan

Free Twitter and Facebook Tools for Social Media Management

In a previous blog post titled Twitter Tools You May Not Be Able to Live Without, we covered several tools that could quickly become vital management elements in your social sharing toolbox. However, that post was just a month short of a full year ago and in the digital world, we know things progress quickly. There have been some new tools presented that may offer management options that simply were not available a year ago. Here are a few tools you may want to add, rearrange, or organize your social media management toolbox around. is a revolutionary tool that was designed for individuals or businesses that have a need to connect with their fans, followers, or consumers with a more efficient user interface than previously similar tools.


Manage Twitter Accounts Easily handles the ominous task that diving your followers into appropriate categories can be when your account begins to amass a larger following than is easily handled manually. It can divide them into helpful categories that can help users be more direct with their specific messages for different types of followers.

New Leads –’s system can help users find new leads to follow by locating any who mention your site or retweet one of your messages through a currently disconnected fan or follower. Anyone not in your current network who shares your content should show up on’s user-friendly dashboard with one-click options to follow, retweet, reply, or favorite their posts.

Engaged Fans – These are the followers you will already have a fairly high level of connectivity with based on the number of direct messages between you, replies to your posts, mentions or retweets.

Influencers – Although you are unlikely to know it without the help of, your list of influencers will have shown some previous level of communication with you in the past. Gaining allies in those who have already been supportive of your shared media in the past is quite the easy task with’s helpful and suggestive dashboard features.

Supporters – Those who are already among your followers and have the tendency to happily retweet or otherwise share your messages or content via linking. Although supporters do not often engage directly with you, they are a highly valuable commodity on any Twitter account. also shows users the level of engagement with any given follower. The dashboard features will display how many replies, retweets or direct messages have been exchanged between the followers account and your own. In many cases, users can miss out on those highly valuable exchanges and fail to follow those who engage them directly by sharing content. will even show you those who have shared your posts without mentioning you by name or @mention.

Check out how BuildMeAnEmpire is utilizing as a Twitter tool to help find leads for your business.


Crowdbooster can make managing your social media accounts incredibly easy. Easy to integrate with Twitter and Facebook, Crowdbooster allows users

to really get in tune with how social media and sharing is working for them or their businesses. Using Crowdbooster will help users understand how effective Tweets or Facebook shares are faring on the world wide web. Crowdbooster has a user-friendly graphical interface that displays graphs that allow even the business owner with little knowledge of analytics a basic understanding of how their content is being accepted, shared, and otherwise promoted.

Take a look at this video below to get a closer look at Crowdbooster.


Crowdbooster allows users to:

  • Manage multiple accounts on Facebook and Twitter to gain a more robust view of marketing efforts on one centralized tool.
  • Gain deep insight into their audience by engaging and interacting with those who have the most influence in your sphere. Using these insights will allow users to build on and maintain brand awareness for their products or services.
  • Understand and gain follower and fan growth. Learn how tracking long-term engagement on your social media platforms can give you the knowledge and experience you need to learn to drive more growth to your current community.

Crowdbooster does so much more, so if you are looking for a great user-friendly system that manages social media smoothly, it is definitely an option worth looking into.


@BasilPuglisi is the Executive Director and Publisher for Digital Brand Marketing Education ( Basil C. Puglisi is also the President of Puglisi Consulting Group, Inc. A Digital Brand Marketing Consultancy that manages professional and personal branding for Fortune 500 CEOs, Hedge Fund Managers and Small Business Owners.


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