Facebook plans to release a new ad platform on February 29th that may profoundly change the way business is done on this social media network. Peter Corbett of iStrategyLabs, a social media marketing firm, recently said the following,
“The company expects the new ads to perform 40 to 8o percent better than its previous product”
That is a serious and significant increase in ad performance. Peter also posted a helpful PDF and Slideshow that seem to have come from Facebook that introduces the new ad platform.
Facebook Premium Ads Overview
Facebook Premium Ad Guide
Expected to be released at the fMC Marketing Conference, both documents reveal that Facebook’s plans to provide advertisers the opportunity to take any type of content and turn it into an ad. The new system will replace many of the classic premium options as well.
- Premium Events
- Premium Likes
- Premium Polls
- Video Comments
However, Marketplace Ads and Premium Ads will still be available.
The new Premium Ad platform will make content that is posted viewable to your Fan pages fans and subscribers, as well as adding the ability to target any Facebook user, even non-fans.
The slide above shows us that Facebook is directly sharing with advertisers that they can expect at least a 40% increase in user engagement, while gaining 80% in branding, with 16% in fan rate increase from the soon-to-be released Premium Ad platform.
Ways to Use the New Ads
Advertisers will be able to do a few more vital tweaks on the new ad platform.
- Event Advertisement – Advertisers will now be able to create hype around their upcoming business events.
- Update Engagement – Any update will be capable of conversion to an ad. Questions, polls, and other media updates can be very engaging ways to improve your ad campaign.
- YouTube Love – Video ads can have very positive results. Send extra traffic to videos by building a comment base.
- 90 Characters – Only the first 90 characters of the new ads will be visible to browsers. You will need to optimize on those as much as possible. Find a skilled copywriter if you are not sure how to do this.
- Strategic Updates – Fashioning a fan page that helps to encourage followers to leave positive reviews on your products or services will enable advertisers to use those updates as ads. This provides a level of social proof in advertising.
It definitely looks like Facebook ads are going to undergo some improvements. DBMEi will stay current on the successes or failures that advertisers will experience once the new ads go live.
@BasilPuglisi is the Executive Director and Publisher for Digital Brand Marketing Education (dbmei.com). Basil C. Puglisi is also the President of Puglisi Consulting Group, Inc. A Digital Brand Marketing Consultancy that manages professional and personal branding for Fortune 500 CEOs, Hedge Fund Managers and Small Business Owners.