Wrapp Your Friends: Social Gift Giving & Promotions

With so many new interactive activities taking place on Facebook, it seems that one more company has caught onto the social media frenzy and is taking advantage of new ways to interact with your social network. A Swedish Social Gifting service, Wrapp just debuted in the U.S. that will allow Facebook users to purchase gift cards for those in their social network.  Wrapp currently has partnerships with more than 25 retailers. Some of those retailers include:

  • Fab
  • Gap
  • The Wall Street Journal
  • H & M

Wrapp launched in Sweden in November, and has since added Norway and the U.K. Wrapp also has established satellite offices in Japan, the Netherlands, Germany, Turkey, France, Taiwan, and Australia.

How to Wrapp

To get started with Wrapp users need to either install the Android or iPhone app or head to the Wrapp website. Once Wrapp is integrated with your Facebook account, birthdays and other occasions will be twice as easy to take care of with just a few clicks. Even better, Wrapps algorithm will match social profiles of targeted friends with their available partners as well as the users demographics. You can then purchase one of their preselected gift cards or add onto the amount manually. With Wrapps integration with Facebook, news feeds will also be posted when the cards are gifted, as well as when they are redeemed by the cards receivers. Physical gift cards are not always necessary. On the mobile apps for smartphones and tablets, they can actually be redeemed through the bar codes that display on the Wrapp site after confirmation that the location accepts that gift card. Codes can also be used while shopping online.

According to Wrapp, over 1.4 million gift cards have been sent out via their service in the last four months. Chief Executive Officer Hjalmar Winbladh adds,

“Wrapp is the ultimate win, win, win app. You and I get to give our friends free gift cards to great retailers. The cards we give are stored in our friends’ phones so they’re always with them when they want to buy something they really want. And the merchants get a proven customer-acquisition and retention platform built on Wrapp’s friend-to-friend marketing for conducting performance-based campaigns.”

Wrapp combines three very hot industries in gift cards, social networking, and mobile shopping.

@BasilPuglisi is the Executive Director and Publisher for Digital Brand Marketing Education ( Basil C. Puglisi is also the President of Puglisi Consulting Group, Inc. A Digital Brand Marketing Consultancy that manages professional and personal branding for Fortune 500 CEOs, Hedge Fund Managers and Small Business Owners.




  1. If this is amazing which it is, I looking forward to seeing more content like this.

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