Why Twitter is Better Than Facebook for Marketing Yourself as a Freelancer

Working as a freelance writer means a lot of self-promotion. Really, working as a freelance anything means a lot of self-promotion. It is up to yourself to get your name and work out there for the world to see. You are, in a sense, a business. Fortunately, in this day, social media gives you the perfect platform for all the free self-promoting you could ask for. I can’t imagine how hard it was to begin a freelance career before the Internet existed.

As a rule, I would say that I use Facebook more than Twitter for entertainment. When it comes to marketing myself, however, I find that Twitter is a far more valuable asset than Facebook. While it certainly is a matter of opinion, there are a few reasons why I believe this and stand firm in this belief.

One: Facebook is focused around friends and relationships with friends. Twitter is more focused around businesses, magazines, and marketing. I find it is now used more often and successfully as a marketing tool than a social tool. The group of people that you communicate with on Twitter is normally very different than the group of people on Facebook. Sure, there might be some common friends and relatives, but they are the outliers. People and businesses that you do not know can follow your tweets without asking permission, which makes you more accessible to the public; much more so than on Facebook.

Two: Hashtags. Using the most popular hashtags makes you very accessible. When any Twitter user searches for a certain #hashtag, your tweet can show up and gain you another #follower. Therefore, you are in control of how viewable you are by which hashtags you use. Facebook has no such function. You are mainly viewed only by your friends, which tend to be acquaintances and not owners of businesses that could use your freelance abilities.

Three: Twitter keeps you relevant. Rather than seeing a lot of updates about what was eaten for breakfast or how annoying The Bachelor was last night, the updates that are viewed on Twitter tend to be more relevant to professional life. For one, because you are following more businesses, magazines, and blogs that pertain to your field (most likely), you are keeping up-to-date on the news, which makes you more valuable. Second, when you tweet back to certain posts, it helps to build relationships with said tweeter. All in all, you are networking virtually; hence the term “Social Network”.

While I believe that both platforms (as well as many other social media platforms) should be utilized to market yourself, I think Twitter has the leg up in this domain. It makes you more accessible to potential employers, and it is easier to network with said potential employers. When it comes to freelancing, getting your name and work out there is what is important. Once it is out there, opportunities will roll in. Life really is all about connections.


Megan Campbell has a degree from Clemson University in Graphic Communications, and is currently living in Germany during a Gap Year abroad, working as an au pair and freelance writer. Her degree set her up for a great interest and knowledge of social media. You can find her on her blog, balancewithadashofcrazy, or contact her via email at meganecamp at gmail dot com. You can also find Megan on Twitter @abalancedcrazy




  1. Megan,
    I think your article is excellent. In today’s economy and technology, you are right on the mark.

    I do want to share with you and your readers what it was like in the 1980’s and early 1990’s to be a freelancer. It was easy! Social media did NOT exist and it was NOT a problem. It fact it was easier than it is now to keep up on every platform where my presence takes up space.

    My first year, I had 25 clients. Most of them came as warm leads from a group that I belonged to. Quite of few of the women worked at ad agencies. I hardly had to look for work. Granted it was a very different economy. But perhaps social media has evolved because of the needs of this time in a much more challenging economy. Today, given the chance for it to still be pre-digital and pre-social media, I would go back to the analog days.

    Don’t get me wrong, I love social media. In fact, I am what we call an addict. But I now have to think about everything globally rather than locally. It is a MUCH bigger job. I have met so many people, I can rarely remember names. It may be a part of maturing to feel that life was easier before now. I think it is called reminiscing. But it was easier.

    I easily made $15 to $20/hr, worked a 5 hour day, took an express bus to and from the client’s office, had my bag of tricks, a tool box the size of a book, lunch, my skills and often got paid very quickly.

    If you or anyone else is interested, I am the NY Graphic Design I wrote a series of posts about being a graphic designer before the computer, through the transition from analog to digital and since the computer.
    I would love to hear what others think both about what you wrote and what it used to be like.

    • Very interesting to read what it was like before the social media boom. I really can’t imagine, but I can definitely understand the challenge of keeping up with all of the different platforms and new people you meet now that social media has hit, not to mention staying relevant to different nations rather than just different counties.

      I will check out the article you wrote for the examiner. It always interests me how much the computer and internet has changed things.

      Thanks for the comment!

  2. Reblogged this on txwikinger's blog.


  1. […] A few weeks ago, I read the blog post of one of my colleagues at, Megan Campbell. Her post was titled, Why Twitter is Better Than Facebook for Marketing Yourself as a Freelancer. […]

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