Why should Marketers Hire A Professional Photographer?

One picture is worth a thousand words….yet most companies skimp on taking professional photos of their products or facility.  Why do companies insist on having an employee (non-photographer) snap shots with their inexpensive digital camera and use the photos on their website or within a marketing piece?  This makes your company look cheap and low-end.  A company’s website or brochure is the face of the company and gives a lasting impression.  Can anyone come up with a solid reason why executives don’t want to spend money on professional photos….when this should be a priority. You wouldn’t hire an engineer to head up your marketing efforts. So why expect your employees to capture the kinds of photos that a professional is trained to capture? If your business image is important…then it’s imperative to hire a professional photographer.

A visual image is crucial to the way customers and prospects perceive your business.  Why have people perceive your company as cheap and low-end when all you have to do is hire a professional photographer for a one day shoot.  The total investment is minimal and will leave you with a variety of pictures to use on your website, at a trade show, social media sites, within a new corporate brochure, for press, etc.  The uses are unlimited!  Why would you skimp out and not take advantage of a professional photographer.  Here are some reasons why you need to call a pro:

  1.  Lighting – It’s imperative that the proper lighting be used whether it’s for your products or even a headshot of your CEO.  Only a professional photographer understands the type of lighting needed to create the desired images for your company.  For example, a properly lit product shot will enhance the details of that product.
  2. Background – The background is an essential part of product photography and can be as simple as a white back drop or as elaborate as an office setting.  A professional photographer can assess the best way to use these backgrounds for the optimum results for your company.
  3.  Camera Equipment – Similar to the dollars a marketing professional will spend on campaigns, a professional photographer will spend thousands on top of the line equipment.  Between the photographer’s camera, lenses, and lighting capabilities….each photograph is enhanced for the best results possible.  Whether it be a shallow depth of field or creating shadows where needed, the professional photographer’s equipment is an extension of their vision and creativity.   You can think of it like a paintbrush in the hands of Picaso.

Lights…Camera….Action…..Hopefully you can see how the equipment, lights, and experience of a professional photographer can add to the marketing strategy of any company.  Just as a corporation uses the right tools to run its business, a professional photographer uses the right tools to optimize their performance and creativity to deliver the perfect picture.  It’s time to hire a professional photographer in 2012 and keep your marketing collateral and corporate website fresh with new photos!  Most companies invest heavily in marketing….so why not spend a tiny bit more and get the most out of your marketing materials.  From corporate events to product shots, a pro is needed to capture quality photos.  You will be amazed how having professional photos can transform your business and take you to the next level.


Monique Merhige is the President of Infusion Direct Marketing & Advertising, Inc.  She has over 15 years of marketing communications experience with technology companies ranging from small service firms and equipment manufacturers to a 1.5 Billion dollar division of Motorola.  Infusion is a marketing consulting firm that specializes in the security industry and delivers marketing solutions that include Public Relations, Direct Marketing, Branding, Collateral Development, and Social Media Marketing.  Visit:  www.infusiondirect.com or call 631-846-1558



  1. Hi Monique and thanks for the plug for using the right person for the right job. How many times have I seen companies skimp on everything that has to do with marketing. Photography is indeed a piece of that in my opinion. Marketing is composed of so many pieces. These days with so many do-it-yourself and any one can do it programs, everyone with a computer considers him or herself a designer, marketer, writer, etc. In this age of the do-it-yourself-er and the economy that often necessitates doing it oneself, it is indeed a challenge to convince businesses that they need professionals of every kind to do the job right. Hopefully your advice will be heeded.

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