Facebook vs. Twitter: Britney Spears & JLo, What’s your site?

It all started — for my generation at least — with MySpace, and once that lost its cool (and it did rather quickly) Facebook took over the lives of every person I knew in high school. If you weren’t on Facebook, you were like an alien. But then the newest trend, Twitter, crept up in college and now, slowly, my friends are entering the Twitterverse and everywhere I go, everything I do, Twitter is there.

Facebook and Twitter are both exceptional social networking tools, but people, even celebrities, always seem to prefer one over the other. Let’s break them down, shall we?


Most celebrities use both networking Sites, but their Facebook pages are more to generate as many “Likes” as possible and to promote themselves. Singers Britney Spears and Jennifer Lopez have generated a huge amount of fans. J.Lo has 6,960,324 fans and Britney Spears has 14,934,002 fans. Both use their pages to post events, tour dates, music videos, pictures and general information regarding their latest music endeavors. It is also very likely that these high profile singers don’t have the time to constantly update their Facbook page, and therefore have someone else do it for them. However, there are posts that are specifically from the celebs.

For example, one of Spears’s recent posts is, “These guys make me look pretty on the stage screens every night… say hello to the video crew! –Brit” and there is a picture of her crew to go along with it. One of J.Lo’s recent posts says, “Walk this way w/ @IamStevenT @YO_RANDYJACKSON@RyanSeacrest for the Season 11 #Idol premiere @americanidol and there is a video sneak peak of her new show.

J.Lo even has her Facebook fans help promote her latest songs. In a March 2011 article, it was stated that in order for her fans to hear the song, “I’m Into You,” before the official release date, they had to “Like” her page first, therefore generating more followers. Back in July, Spears created a promotional Facebook Contest where hopefuls had to log on to Facebook and “Like” her page before viewing a specific sweepstakes tab to automatically be entered into a random drawing for a pair of tickets to her “Femme Fatale” concert in Nashville, TN.

Facebook is clearly a great promotional and endorsement tool for celebrities like Spears and J.Lo to generate more followers.


Both Britney Spears and J.Lo have Twitter accounts as well. Spears has become the sixth twitter user to reach 10 million followers, whereas J.Lo has over three million followers; both are still very impressive. Twitter has become an outlet for Spears to know more about her fans and since she started using it, her fan base has increased dramatically. In fact, it has been reported that two years ago her song “Womanizer” jumped from no. 96 to no. 1 on the Billboard Hot 100 due to Twitter alone. Furthermore, Spears signs off on every post she writes on Twitter, much like she does on her Facebook page, but you can see that her Twitter generates much more traffic.

J.Lo’s Twitter also drives more traffic than her Facebook page. She is constantly updating her “LOVE?RS” on what she is doing entertainment wise; whether that is working on American Idol, rehearsing for a show or helping out a charity or foundation. J.Lo also has a second Twitter page for her LOVE? World Tour, not run by Lopez herself, but fans can access the page for updates on the tour and quick tips like how to get in shape like her.

Twitter is a great marketing tool for these singers, increases their popularity at lightning speed and is the fastest and easiest medium for fans to connect to their favorite celebrity.

The truth is, Twitter is the new kid in school and Facebook is becoming the old horse. Everyone wants what’s fresh and popular at the moment, and lately that appears to be Twitter.

When it comes to social networking Sites, which bandwagon are you on? Do you “Like” Facebook, or are you a “Tweet-aholic?” Let me know in the comments!




  1. Great article. Myspace was almost strictly a source of chatter, I barely recall anyone even advertising there much and when they did it was highly ineffective for most. Facebook changed a lot of that and once I joined there I did notice it was a lot more active for ‘true’ networkers and an actual rich source of information. Twitter was also the last boat I jumped in April 2007, and I am just now (everyday) learning the true resource that it is, and how to use it correctly. I think both Facebook and Twitter have their high points. Facebook is a better source for full interaction between page owners and fans, I’ve utilized its value many times for education, work, and running my business. Twitter, a different beast altogether. It has taken me over 4 years to realize that if you use Twitter the right way, it is far more valuable than Facebook in locating that ‘needle in the haystack’ info you had a hard time finding before you got there.

    • Thanks Joy! I was very late to hop on the Twitter train, but now that I understand it’s purpose more, I get why it is such a successful business tool. Facebook, for me, is more of a way to connect with friends and see what they’re up to, but Twitter is more professional.

  2. Hi Vanessa,
    Great post. I LOVE facebook. I used to buy domain names every time I got a new project idea. Now I make facebook pages instead. I admin that I am not much of a tweeter. BUT, every day I scroll through on ‘Nutshellmell’ which gives me a synopsis of my social media for the day. I find that the tweets with link often become my source of NEWS. That is great since the mainstream media (TV in particular) airs nothing but bad news, blood, guts and CRAP. Thanks for the fun reading.


  1. […] with with regard to their marketing requirements. Currently, whFacebook Pages have the Viral Flu!Facebook vs. Twitter: Britney Spears & JLo, What’s your site? – Digital Brand Marketing … if (top!=self) { window.location = […]

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