Lujure: A Fundamental Shift in Facebook Marketing for Small Business

Lujure’s Assembly Line represents the most profound shift in advertising and marketing that one hopes to continue to see in social media. The power of Facebook cannot be ignored; it represents a marketing tool that has changed the way that we do business and is the pinnacle representation of web 2.0.

It is with great conflict that I prepare this article.

It is not easy to balance the role of entrepreneur and founder of a nonprofit, at least not in a case like this. You see, the entrepreneur loves having been on the ground floor getting insight to one of the most profound business and social tools to ever hit facebook, the opportunity for profit is endless…

However, the conflict comes to an imbalance once I think about the legacy I wish to leave in social media, business and my desire to make a difference. This article displays my commitment to the mission statement of DBMEi.

Like everything else in this publication, I share it with the hope that it finds its way into the hands of others who can use it to better not just their own lives and business, but that of others as well. – Basil C. Puglisi

Web 1.0 was ‘here I am, come to me’. Web 3.0 hopes to be ‘bring your “whatever” with you anywhere at any time’ and I believe that history will show that both pale in comparison to web 2.0’s ability to bring a product, concept, message and dream into the crowd.

The most profound part of web 2.0 is still lost on most and for those that do get it, Lujure is tearing down the barriers that once prevented great ideas, products and causes from reaching the world.

Erik Qualman used the term “World of Mouth” when talking about the Social Media Revolution, and while I believe his claim that social media was “here” may have been mostly accurate, it is only with the help of companies like Lujure that one can truly understand the power of social media.

While there will always be a place for those that master an art or develop a skill for advertising and marketing, technology like Lujure’s Assembly Line is empowering novices into professionals.

While it is now supported by many professionals that social media is an important tool in business, it was still plagued with the class system. While marketers, designers and coders still have an advantage, for some, Lujure just made the gap a whole lot smaller.

Lujure’s product is a drag-and-drop application that allows novice business owners to prepare a custom facebook tab for their business pages.

With little more than the average smart phone, a young entrepreneur can take their idea, concept, or belief and share it with the world. Advances in cell phone technology provided the hardware and social media provided the stage, along with an endless supply of leads. The missing keystone for most was the ability to present professionally and convert leads to sales, supporters, voters, etc… Lujure has done just that.

It is not just the product that has been impressive, Nathan Latka, a co-founder and CEO shows the type of commitment to innovation and quality that resembles the impact that Steve Jobs had for Apple. I noticed this the first time at the Likeable Conference during Internet Week and found it reinforced in a recent Facebook wall post:

“It really comes down to business owners staying focused on giving value to their communities. Master this and everything else falls in place. Cheers!” Nathan Latka to Basil Puglisi July 14 1:33AM.

Nathan’s selflessness is exemplified where in private communications he takes the time to share:

I couldn’t have done this without my incredibly bright co-founders, Josh Gunter and Brian Putt.

I was fortunate to get some (off the record) insight from Nathan Latka as to his ambitions for Lujure and I see promise for the future of this company and its products. If Lujure remains a service solution based company it should innovate with the world even if Facebook does not.

Lujure draws upon the best that Social Media has to offer, enabling facebook pages as viral marketing tools to connect via LinkedIn, Google+, Twitter, YouTube and more. It also offers ecommerce tools to help navigate successful conversions.

What makes Lujure’s Assembly Line platform so impressive is the ease with which the average person can use it. While I support the argument that designers, marketers, and coders are still an advantage, Lujure has given the playing field a big tilt back towards center for entrepreneurs and small business owners lacking these skills.

This product is and will continue to be a key part of how I help businesses, organizations, and political candidates reach and share with their communities and the world. I believe that Lujure has captured the very essence of the “World of Mouth” concept that makes the social media revolution a reality. Lujure made room at the table for anyone with the inspiration and courage to create on their own.

To Nathan and his team, congrats on making small business owners your priority and building a business and platform around solutions, not just a trend.

To those who have a cause, dream, believed or created something but didn’t know how, or could not afford to spread the word to the world… meet Lujure!




  1. Facebook Marketing says:

    Hey There Digitalbrandmarketing,
    In addition to your post I was wondering, In February 2011 Facebook retired the much despised and limiting Facebook Mark up Language or FBML that until then had been the only mechanism that Facebook would accept for constructing fan pages on their servers. This was primarily to allow Facebook to control the content of these pages and to limit page functionality to prevent overloading Facebook’s servers.
    Good Job!


  1. […] LuJure – Founded in Balcksburg VA. LuJure is a drag and drop facebook application that allows everyday business owner the opporutnity to develop catchy facebook custom tabs that provide interactive content, videos, and specials sparked by timelines and viral activity. […]

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