Professional Social Media Management for Freelance Workers

Many a small thing has been made large by the right kind of advertising. ~ Mark Twain

If you consider your freelance writing career to be ‘no small thing’ it may be time to begin advertising and marketing your skills properly. Although creating your high-profile social media networking profiles such as LinkedIn, Facebook, and Twitter, may not have been an issue, it can sometimes be quite the feat to utilize them to their full capabilities in the time you have available to focus on them.

Toolbox Necessities

Using a social media management tool like Netvani or Alternion can mean the difference between blinding headaches from trying to keep up with Twitter feeds, and easily searching for and quickly locating specific mentions or retweets of your content. There is a long list of the other top-notch benefits to using this type of social media management tool.

  • Users can monitor their own name, the names of those who may present a competitive element  in specialized niche content for them, or even just trending keywords.
  • The content filtering system on Alternion can be the perfect option for freelancers who wear many hats. Filter messages, videos, links, and more with one quick click.
  • Updating your networks in one simple UI is amazing. Quit worrying about which site you need to get to and use Netvani or Alternion to get you to all of them at once.

Patience is a Virtue

As a professional freelance writer, you have likely experienced the highs and lows that this particular career has to offer. Many of those lows are common to writers everywhere. Low paying projects, confusing topics and requirements, or even just those dreaded delayed payouts can always leave a freelancer discouraged.

You do have options, and the power to create them, when it comes to the jobs or clients you will accept and those you won’t. However, with many freelance writers, the option to choose only comes once they have achieved a certain level of professionalism in their careers. If you can create an influence in your niche, your days of vying for positions will be over.

Make sure when any prospective employer is checking out your social media presence, that they are supplied with many helpful, professional, and focused links, tweets, and other high-quality notice as often as possible.

Learn from Your Mistakes

Regardless, as in life, or any other job or position that requires you to wear more than your pajamas to function, there will be mistakes. Make sure to lessen social media blunders by following a few general rules.

Interact – You have to interact with other human beings if you want other human beings to interact with you. However, in the land of the world wide web, interaction is often automated, aka, spam. Don’t merely visit your accounts to spam your links, videos, or general one-click wonders. Play those crazy games, save someone’s penguin from a life as an arctic orphan, or sell your friends on the virtual stock market. If you are using an application that has all of your Facebook friends in an uproar, you may want to consider stopping already!

Drop the Drama, Leave the Diva – Interaction is divine. However, interaction on your personal life is not only useless to your ‘business’ social networks, it is annoying and screamingly unprofessional. If you have ‘friends’ on your lists who are likely to kick up dirt on your social networks, you may need to make the decision between ‘friends’ and friends. On the same note, don’t commit social media suicide. Remember that the internet is, in essence, the mass compilation of the vast intricacies, history, nuances, ideas, and ideologies of all human knowledge, saved and stored in uncountable formats, in uncountable locations, all over the globe.

You may ‘think’ you can go back and delete that 3am rant on your new boss in the morning, but you can’t delete all the imprints, all the time. In fact, you are using social media to create them. Seriously.

Take Feedback Seriously – Steven King’s first full-length novel, called “The Long Walk,” was rejected by Bennett Cerf / Random House, and Steven didn’t take the rejection well, he filed the book away. Obviously, Steven King got over it. The point is, a bad or negative comment to your content isn’t a death sentence, and the best thing you can possibly do is investigate the why’s and how’s behind the post. It is likely better to not reply at all unless you can offer an unbiased, and un-angry reply that supplies either proof of your standpoint, or submission to their opinion. If you cannot do either in a professional manner, don’t initiate reader conflict, don’t reply at all.

Reply or not, take the lesson and use it. Just like Steven King, and unless you are truly that fabulous, you can and should expect constructive or negative feedback on your work, possibly throughout your career. This is called education. The culmination of such will eventually be known as wisdom. You can choose to learn from others mistakes proactively, but you will always face how to learn from your own eventually.



  1. Dorothy says:

    With a lot of social media available, it is really confusing and stressful on how to keep up with them. There are a lot to take and take care of that sometimes you forget about them. Sometimes, it even is taken for granted especially on freelance jobs on Twitter. It seems so easy that most of us just ignores it and takes it for granted.

  2. This is really an enlightening article. A lot of people think that freelance jobs which involves social media is small and petty. They never know it’s the next big thing. I’ve been doing these jobs for almost a year now and it works pretty well for me.

  3. I have tried a lot of tools in organizing and managing my freelance jobs and it works. I don’t know with the tool you got there. I might as well try it. But these tools make things easier to handle that you can take one freelance job and another.

  4. Thanks for the article. It is great. One thing that strike me most was to hear out some feedback. I admit I used to be a close-minded person. I used to just drop the job if I get really bad feedback from the employer. But now I realized, it would be much easier to compromise and know your bad points. It turned out that the bad points did lots of good things for me.

  5. Interaction with people is really key. Sometimes when you handle social media jobs, it is not just the job but it is also the experience. When you get that job and interact, sometimes you would learn a lot from the people you interact from. That even if you are done with that job, you already have that connection that might deem fruitful in the future.

    • So VERY true SCJA16! If freelancers will learn to LEARN from their jobs instead of just completing them there are whole worlds more information they can used to increase their reputation, visibility, and of course, pay rate!

      Thanks so much for posting!

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