What Mobile Apps Can Do for Small Business

Mobile Applications have rushed to the forefront of technology and further advancements with the increased usage of net enhanced mobile devices like the iPhone. Breaking beyond the traditional uses for phone and text messaging capabilities, mobile apps have been brought from playroom to boardroom.

Mobile App Statistics

Did you know that 38% of small businesses reporting view mobile apps as an essential aspect of their operations? A recent survey conducted by AT&T defined a few of the most recent statistics on mobile apps and small business. Around 72%, defined by companies that have anywhere from two to fifty employees, have reported that they use some form of mobile applications for their daily operations.

This poll of 2,246 small business owners is likely a great example of the average mobile app demographics for small business owners in the USA.

Most Popular Small Business Apps

The study showed that mapping and GPS tools topped the list of the most popular services utilized by the reporting small businesses at 49%. Other important statistics show:

  • One in four small businesses use social media marketing or document management apps
  • 24% use location-based services
  • 23% use time management apps
  • 22% use travel and expense tracking applications
  • 20% use mobile credit card payment services

When queried as to the chief factor making mobile apps desirable to companies was their time-saving benefits. Even more beneficial was the discovery that the smaller a business, the more likely it is to seek out methods for time saving with mobile and therefore far more convenient applications.

With business apps continually improving, this seems to be in turn, fueling the increase of usage of mobile devices, and therefore mobile applications, by small business owners.

Case Study

Mobile App Photo Sharing with Zurfer

A case study conducted by Mor Naaman, Rahul Nair and Vlad Kaplun of Berkley California, using a high end mobile phone application for photo browsing may give more in-depth clues to how quickly mobile applications are becoming more of a requirement than an option for business owners.

With Zurfer sent to over 500 possible users, only nine of those users participated in the extensive user research. Some of the first statistics noted were those that showed how many users preferred entertainment driven mobile applications as opposed to utilities and working tools.

Nielsen Study

With a recent Nielsen Study reflecting that SmartPhones now cover up to 28% of the U.S. cell phone market, increased usage of mobile applications are an understandable side effect. With studies further showing that the greater part of SmartPhone owners are under thirty-five as well as finding a larger diversity among Hispanic users than may have been expected, this also most certainly opens up some new possibilities for those small businesses that are in tune with mobile application development as well as usage.

Who Are the Main Users?

Perhaps most unsurprisingly, the mobile user market tends to be dominated by younger males with relatively elevated educations and more affluent connections in comparison to the rest of the population. Although studies showed that some users have a disproportionate amount of apps on their phone, the average number claimed a median of ten.

Although apps are not quite as popular yet as photo taking at 76% and text messaging at 71%, the stats provided are still considerable since Apple’s app store didn’t even open until July of 2008.

Overall, considering that there was no app culture whatsoever until around three years ago, most all of these statistics can be most assuredly proof of impressive tech-adoption methods of mobile device users.

The Real Results?

In the end, the case study on Zurfer may have actually proven to supply more much realistic results, as with the reports flooding into Nielsen continuing to show that Game apps are indeed the most highly sought, bought and utilized mobile applications at an average of 60% of monthly downloads, followed by news and weather apps holding around 52% of monthly downloads, social media applications are still listed at number four with a somewhat surprising 47% of downloads monthly.




  1. To me it is amazing that 38% of small businesses see apps as so essential to their operations given that the surge in productivity apps in the app store is rather recent.
    Only recently we saw Forester Research reverse its opinion that the iPhone will have minimal impact for business.
    clark obrien

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