Social Brand Visibility: Orkut

Another kind of social networking site is found in which belongs and is operated by Google.

Although, named after its creator Orkut Buyukkokten, is not very popular in the United States, it is very popular in India and Brazil and is one of the most visited websites in those countries. makes is easy to find people who share hobbies and interests, look for old acquaintances and make new business contacts. You can create or join online communities to discuss current events or swap recipes.

Approximately 53% of visitors to this site come from Brazil where it has a traffic rank of 13. is visited more frequently by males who are in the age range 18-24, have no children and are graduate school educated.

Similar to the social network site Facebook, it has easier navigation, and is cleaner without losing any of the features Facebook has to offer. The picture manager of this site is absolutely amazing and is considered one of the best. According to users it has a better user search engine and a better community search and management engine. is a mature social networking website with lots of interesting features. Users in Brazil think it is better than Facebook.

As of October 2010, Alexa traffic ranked 81st in the world; the website currently has more than 100 million active users worldwide. Anyone 18 years old or older can join.



  1. Very good

  2. Geraldo Gonçalves Leite says:

    Aceito participar do Orkut.


  1. […] This post was mentioned on Twitter by jwls, Basil Puglisi. Basil Puglisi said: Social Brand Visibility: Orkut […]

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