Social Brand Visibility: Multiply, Social Media for Grown Ups

Another way to look at, and benefit from, social media aside from the ubiquitous Facebook, is a site called Multiply – a social media site that has been in existence since 2004 and is just now gathering speed, after many improvements and modifications.

While Facebook is hip, young and aimed at teenagers and young adults, Multiply’s average users range from the late 20s to the upper 30s. Facebook wants to help you increase the number of your virtual friends, while Multiply aims to help you stay in touch with your existing, real friends, colleagues and family.

This social network grew nicely throughout the years. As of September 2010 it has 20 million unique visitors. A small fraction of what Facebook has, but not to be discounted with.

Multiply allows its users an easy upload of pictures, videos and music. Each user who has a contact list on the site, gets his own page which he can customize and on which he can post text or media. It means having the capability to have your own blog among the users of the community. Another helpful feature allows users categorize their contact lists to groups like family, friends, co-workers etc. and decide, very easily, who gets to see the new post.

Since 2009, Multiply is offering a premium service. For about $10 a year, the site can be used as a digital locker. You can upload all your family photos and videos (up to 20 minutes long), in high resolution, to safeguard your family memories and other important pictures. That service allows for easy access and sharing. You can import all your photos from Google’s Picasa and Microsoft’s Photo gallery.

Of course the social side should not be forgotten. Easy access to friends, family or schoolmates. Easy sharing of videos and links.

Multiply has a Social Newsreader. This is a collection of not only the user’s posts but those of his contacts and groups. It is customizable, so users can set filters to show specific posts only.

There’s a section for reviews, recipes etc. and a marketplace to showcase items people want to trade or sell.  You can have your own business page on the site, easily upload photos of your products and connect to your website.

A social media site for adults who don’t feel their co-workers need to see all the baby’s new pictures. But grandma will surely be delighted.



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