Blog 2.0 – Puglisi’s Blog 2011

Happy HolidaysPuglisi’s blog has seen a slow and steady increase in its visitors, so much so, that it will undergo a few upgrades and looks for 2011. The blog founded by Brand Marketing Educator, Basil C. Puglisi will move from text based blog articles to media…. after all if it’s a blog about digital media it should include some of the web 2.0 feel.

The blogs original intention was to be a personal space for Puglisi to store research thoughts, track stages of development in digital trends and develop a base of knowledge to act as a resource to reinforce his seminars and events.

In Jun 2010 – 32 visitors that where tuning in to read about Digital Media and Visibility Marketing.  As of Dec 28, 2010 the blog had 208 visitors a month and continues to grow despite little if any advertising.

In 2011, we be stepping up the professional brand of the blog, you can expect to see everything that Basil C. Puglisi has learned over the last decade with a healthy mix of digital and academic expectations being executed.

Changes coming in 2011:

1) Citations: It’s just good practice to make sure that you share sources when writing. This reinforces that your work has research value and is developed from more than one point of view.

2) Charts, Pictures and other visuals: If we are talking about growth, locations or people, we should show you what we have seen or found.

3) Video: This is the fastest growing trend in the world, be it for learning, marketing or documentary videos is no surprise that YouTube is the second largest search engine.

The road map to developing a successful blog is a process, one that must develop a good foundation and then add the bells and whistle, or in this case the sources, and media. While some have criticized the lack of advanced features on the blog, it turns out that the development of a good content foundation still supersedes any social media or technology driven media. In this case, now that the foundation has been laid, we move into the more advanced features in 2011.


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