Social Brand Visibility: Plaxo

Plaxo, launched in 2002, is a tool that enables users create and maintain an online contact list and have it automatically updated.

Users have their information stored on servers, so they can access it anytime from everywhere. When your contact information is updated it will be changed in all your contacts’ address books that are connected to you through the site.

You can reach your contacts very fast. Results start to show with the typing of the first few letters. Opening a record is fast as well, without delay, after double clicking the contact. You can categorize your contacts into groups and add your contacts to more than one group. This way you can create distribution lists and send messages to the whole group at once.

Another feature allows you to mark your favorite contacts and they will appear on the front page of your address book.

Since 2008, Plaxo allows its users to share content from different social media platforms like blogs, social networking and post photos. Plaxo can also track feeds from different social media. Users can share and view content they have chosen by categories; friends, family, business and so on.

Up until 2009, Plaxo offered sync-up service with Outlook, Mozilla, Gmail and Yahoo. This service still exists but it has become Premium (paid) service in July of that year. It allows people to keep their contacts, calendar and tasks up to date across many platforms.

Plaxo is ranked #1,752 in the world, and #985 in the United States, where about 40% of the users are located. It is also popular in South Africa and is ranked #682 among all the South African sites.

Statistic shows that this site appeals more to high income women over the age of 35 who use it for business.



  1. I need one place to put ALL my address book info so I do not need to go around like ac chicken without a head looking for someone info. Good that Plaxo exists but too bad they are charging now for what I probably need. Thanks for the tip.

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