Social Brand Visibility: Tumblr at Your Service

A different kind of social media can be found in a site called Tumblr. They declare themselves as being the easiest way to express yourself. How can you do it? By quick and easy blogging.

Tumblr was co-founded by David Karp and Marco Arment in 2007. It emphasizes its customization and ease of use, with a simple sing up and log on. No need for knowledge in the world of coding and computer language. Each user gets his own tumblelog where he can post his thoughts and feeling.

Posting can be done either by text, quote, picture, video, link, audio or chat. Participants follow other members’ tumblelog, just like it’s done on Twitter, for example.  Updates of the people you follow appear on the dashboard in one stream.

Users can “like” a post to let other users know what they found interesting and reblog it on their own tumblelog. They can comment on posts and start a conversation.

When it was launched, 75,000 bloggers left their previous platforms and converted to Tumblr almost immediately. Since then, more than 3 million users joined in. Tumblr has mobile apps that let bloggers blog from wherever they are.

As of the beginning of 2010, the site averages 2 million posts a day. With 15,000 new users joining every 24 hours, it is still growing rapidly.  What’s more, it has a retention rate of 85%, compares with Twitter’s 40%.

Tumblr is amazingly fast and processes 10,000 posts an hour. It lets you update post to your Twitter and Facebook accounts as well. All their services are clearly offered on the front page and are, as they promised, easy to use.


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