Did you try? A Look at the data from #SMWsmac [InfoGraphic]

What can you do in 16 days? Try!

With just under a month before Social Media Week 2012, it came to our attention that NYC did not have a daylong event that was tailored to teach the small business owners and professionals how Social Media is and can be used. On Feb 1st, 2012 dbmei authors decided to launch Social Media Action Camp! The event which a few days later became an official part of Social Media Week was set for Feb 16th 2012 at the Roger Smith Hotel in NYC.

Data provided by Synthesio , and a few other sources .

The event tag #smwsmac generated over 1,000 tweets! Which represents about 5% of the social media activity in New York City. The Social Influencers reached over 116,000 followers and generated tweets in 15 countries globally!

In addition to the info from Synthesio, we also know that:

  • 102 people  attended throughout the day
  • 128 viewers at one time on LiveStream
  • 976 views on the Live Stream Channel
  • 1484 tweets to date #smwsmac
  • 71 check-ins on foursquare to the Roger Smith Hotel

The Official Social Media Week event page hosted on SocialMediaWeek.org generated 177 Facebook “Likes”, 250 “shares” on LinkedIn and 834 tweets that did not feature #smwsmac as a tag. Making the event the most socially shared event for ALL Social Media Week 2012 globally!

The Social@Olgivy Movers & Shakers platform supported by Kred featured organizer @BasilPuglisi as the top influencer for Feb 16th and both @BasilPuglisi and @dbmei as the top 5 influencers for the following day Feb 17th 2012.

The event was a mix of speakers featuring some of the digital names like Google, Klout, Synthesio, StumbleUpon, EmpireAvenue & Constant Contact. The event featured digital media professionals like David Meerman Scott, Amy Vernon, Mardy Sitzer, and Lujure’s Nathan Latka. Lisa A Burns, representing Corning Inc.,  spoke about the wonder of how a Fortune 500 Company used YouTube to capture more than 17 million views. Then the dbmei authors Bill Corbett Jr., Jeff Ogden, Craig Yaris and Basil C. Puglisi contributed their take on using social media to generate action!

The real success resulted from the response that the attendees reported.   The mix of content and style presented,  generated useful information in many areas with actionable advice and solutions.

“The diverse group of presenters offered extremely valuable best practices and actionable advice. It was also nice attending a social media event that didn’t cater to newbie’s or skeptics”  said David Gise

The event exemplified the point that “you don’t know till you try”, and while we have a long list of things we can do to make the next event even better, it’s an important point for dbmei as well as the individuals involved to say not only did we try, but we succeeded. If you take nothing else away from the article, we hope that when a opportunity presents itself, you be so bold as to try and make it happen.

 

Social Media Resolutions for 2012

Social Media Resolutions DBMEIEveryone makes resolutions.  Whether to lose weight (yes), workout (yes), increase business (yes), or re-connect with old friends (yes), the new year brings with it a new beginning.  A time to start over, to reflect on the past year and what went right, wrong, and nowhere.  A time to do better.

And, social media is no different.  The new year is a time to reflect on where we were, where we are, and where we are going within the social sphere.

And here they are, some Social Media Resolutions for 2012, in no particular order:

 

  1. Be yourself.  One of the most important social media tenents is to be yourself.  Don’t try to be something you aren’t.  Be honest, be real.  Don’t we all like that?
  2. Share more meaningful content.  Give your fans, followers, connections what they are looking for – information.
  3. Engage.  Be active and responsive on Twitter, Facebook, and LinkedIn.  Don’t just lurk, but interact.  Show what you know, and who you are.  Don’t be afraid.
  4. Are you using all networks effectively?  Look over your social strategy and spend time where it is most beneficial.  Maybe you are not getting anything out of LinkedIn.  Maybe it’s not for you.  Spend your time where you are most helpful/get the most benefit.
  5. Don’t be afraid to try the latest and greatest.  Are you on GooglePlus?  Maybe you should be.
  6. Don’t always be selling.  In fact, do it very little.  No-one, not even you, likes to be sold to all the time.  That’s not what social is for.
  7. Evaluate your efforts.  Is it worthwhile to be on Twitter 24/7?  (The answer is probably not).  Are you using your Facebook Page effectively?  Learn to use analytics to help you be more effective.
  8. Start a blog.  Write.  Don’t be afraid.  We all have something to say.
  9. Have fun.  If you aren’t having fun, why do it?  It can’t all be about the bottom line, can it?

So, there you have it.  Some of my suggested resolutions for 2012.  Have you made any social media resolutions for 2012?  What are they?  Did these help?  Feel free to sound off in the comments.

And, as the year comes to a close, I just want to thank Basil Puglisi and Digital Brand Marketing Education for allowing me to be here, week after week, helping and learning.  This has been a remarkable journey, and I look forward to 2012 with hope and optimism.  For all of us.

Happy New Year!

Happy New Year 2012 Digital Brand Marketing Education

 

Resources:

Social Media Trends & Resolutions for 2012

5 Resolutions for a Successfully Social 2012

Social Media Resolutions:  How Do I Start 2012 Off Right?

5 New Year’s Resolutions for the Social Media Professional 

Image courtesy of Radiance6:  http://www.radian6.com/blog/2010/12/social-media-new-years-resolutions/

Twitter Tools: twithawk, a lead generation tool

Another arrow in the quiver of the savvy internet marketer is Twithawk, a lead generation tool.

Founded in 2009, Twitterhawk, as it was called back then, had to do a name change because Twitter felt it is too close to their name. It didn’t deter Chris Duell, the Australian founder and developer, to fine tune his product and make it available to the World Wide Web. He just changed it to Twithawk.

Twithawk is a real time marketing tool which enables a marketer to find new people to connect with and increase his base. At the same time he is advertising his product.

Based on keywords and location, Twithawk will pull all the Twitter conversations mentioning the key-words or the location, and deliver them in real time. It enables the marketer to answer those tweets and interject into the conversation. Or he can have an autoresponder answer those selected tweet immediately.

Here are some examples: A radio station wanted to increase its base. They set up Twithawk, and chose as keywords names of rock bands they were playing.

Every time a tweet talking about one of the bands went into the Ethernet, it was pulled by Twithawk and the autorepsonder sent a message: “If you like this kind of music, why not listen to radio xxxx? They play what you like”.

Or, when talking about location, a coffee shop owner in Springfield Illinois can set the keyword to “coffee” and the location to Springfield. When someone tweets about having coffee in this town, he can immediately send a reply saying “Why not give Buck’s coffee a try? We have special deals for tweeters…”

Twithawk is pro-active. Instead of placing an ad on a site and waiting for clicks, the marketer sends a reply to a person who is already talking about what the marketer has to offer. If you can start a relationship, says the going wisdom, you can turn this person into a customer.

To prevent this tool from becoming a spam machine, something that worried most experts, the program sends only one tweet per day to the same person, and the number of tweets is sold in packages of 1000. Twithawk charges $0.05 for each tweet sent, and the marketer can monitor the marketing true CPC with link tracking and integrate it with Google Analytics. The site’s average CPC is $0.02, which is much cheaper than any other marketing method.

Sources:

What does your LinkedIn account look like?

At a recent networking event, where I was discussing the benefits of social media in a marketing plan, I heard over and over again how these professionals were on LinkedIn, and therefore participating in social media.  As I’ve written before (Saying You are on Facebook Does Not a Social Strategy Make), having a profile is not social media, although it is a small part.  What is most important is how you use that profile or page.

So, you have that LinkedIn profile all set up, right?  Well, if it looks like this, you have a long way to go:

This is a poor LinkedIn Profile

What’s wrong with this profile?  What can you do to optimize it for both LinkedIn search as well as Google search?

Let’s begin with the “Professional Headline” which appears right under your name.  This should be a descriptive sentence about who you are, or what you do.  Good examples would be “Social Media Marketing and Education for Small Business”  or “Marketing for the Digital Generation”.  Just make sure to use keywords that people would use to search for someone within your field.

Next in the profile is your career, education, websites, and other social sites that you are connected with.  This should be filled out as completely as possible, using as many keywords that are appropriate to your career/profession.  Also, while completing this information, make sure to take advantage of the ability to edit your public profile “URL”, or address people will use to find you.  LinkedIn assigns a long string of letters and numbers, which is difficult and confusing.  Change it to something meaningful – (my URL is www.linkedin.com/in/CraigEYaris)

Finally, there is the “Summary”, which is where you get to really tell all about who you are.  This is a great place to explain a career path, or why you are in the field you are in.  Just make sure, as you complete this section, to also use some important keywords.

After these main sections are completed, it is time to fill in some of the other available options to increase your profile “completeness”.  This includes your “Honors and Awards”, “Volunteer Experience”, interests, Groups and Associations, and even some personal information.

All of these items will help you increase your visibility within LinkedIn, and will put you on the path to more connections.

Want to continue to grow your network?  You should be searching for groups within LinkedIn to join, and make sure to participate in those groups.  Offer opinions, ask questions, be helpful.  You can also add applications to your profile, such as the Amazon Reading List, and you can even have your blog imported straight to your profile.

Most importantly, avoid the following “buzzwords” within your profile, as they have no real impact, and may even hurt your career prospects:

  1. Dynamic
  2. Communication skills
  3. Problem solving
  4. Innovative
  5. Motivated
  6. Track record
  7. Extensive experience
  8. Effective
  9. Organizational
  10. Creative

By now, your profile should look like this:

Craig E Yaris LInkedIn Profile

Now, go visit LinkedIn, and get your profile in order.  Let the networking begin (and feel free to start with me)!

Resources:

15 Tips to Optimize Your LinkedIn Initiative

How to Optimize Your LinkedIn Profile

LinkedIn Search Optimization Tips and Tricks

10 Buzzwords to Take Off Your LinkedIn Profile Now

Saying You are on Facebook Does Not a Social Strategy Make

This past week I visited a local restaurant that was preparing for the holiday season by advertising their holiday parties on a board right when you walk in.  Also on that board, were requests to “Follow us on Twitter” and “Like us on Facebook”.  So I tried to find them on Facebook, and being more knowledgeable than most with Facebook, I thought I would find them right away.  But, there are two pages for this one specific business.  It was also difficult to find them on Twitter, since they add “NY” to their name.

On their lobby sign, they don’t even tell you how to find them.  What’s their twitter name?  How are they listed in Facebook?

This is the position so many businesses find themselves in lately.  They have gone through the trouble and expense of creating a Facebook page (or two)… and then nothing.  People click “like”, they collect fans, people even write on their wall, and then … nothing.

This particular restaurant hadn’t updated their Twitter account since May, and has never actually engaged on their Facebook page(s).

Is this a social strategy?

No.

So, what makes a good social strategy?

A good social strategy has four main components:

  1.  Identify your goals
  2. Find your audience
  3. Decide on performance indicators
  4. Schedule and manage

Identify Your Goals:

Any good marketing plan, whether social or traditional, requires that you start at the beginning.  What do you want this specific marketing to accomplish?  Do you want more customers?  Do you want to establish your brand as an expert in a specific field?  Until you know what you want to accomplish you will have no way to move your plan forward.

Find Your Audience:

You will need to determine where your customers are spending their on-line time.  Are they on Facebook or Twitter?  Is LinkedIn more appropriate for your business?  This will all depend on the type of business you have and the specific client you are trying to reach.

Set Your Performance Indicators:

Social media can be measured.  You can determine how many people visit your blog, website, or Facebook page.  You can analyze what content is getting shared and retweeted and when that content is being posted.  You just need to determine which of these items are important to the campaign you are running.

Schedule and Manage:

Once you know what your goals are, where you will be concentrating your efforts, and what you are looking to monitor, it’s time to set out your schedule.  Who is tweeting on behalf of the company?  When will posts be made to Facebook, and who is responsible for responding to your customers?

These steps will help you begin to envision your social media strategy, in hopes that you can offer your clients an engaging, responsive, and embracing community.

 

Resources:

7 Steps for a Successful Social Media Strategy

The Key to Developing a Social Media Strategy

Social Media Strategy in Four Steps

 

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