Individualized and Interactive Media with GBTV

Glenn Beck says the television model is no longer working because for the most part, the networks do not respect their audiences. Beck believes the key to change for this media format is to give viewers the options to delve deeper into an interesting segment or clip, or to pick and choose a bit more easily exactly what they want to view. This type of interactive TV is not a format that broadcasters have available at their fingertips today. 

Beck cites that current television has to play to the dumbest guy in the room while boring the rest endlessly.

“Why should I bore the 10 smartest guys to death, if they can move forward faster, let’s enable them,” he said. “Once I can change the usage of it so it’s not just one way information, television as we know it is over.”

Beck shared that he is working on a variety of projects that will serve to completely overhaul the television industry as we know it today. Beginning with his company, Mercury Radio Arts. He has recently launched his own pilot video program called GBTV. At the recent Ignition conferences, Beck’s boss had a bit to say about him as well.

Chris Balfe Shares Why People Watch Glenn Beck

Beck tracks his audience engagement fully. He uses this information to customize his segments into what he believes the audience will want to read. Beck shares that he doesn’t use this type of engagement with his audience to pander to them, but to learn from the analytics and his audience respectively. Recording about five hours of broadcast each day for viewers, Beck certainly stays busy, often on monologues that can last over forty minutes long.

According to Chris Balfe, people listen to Beck because they care what he thinks about issues. He also attributes Beck’s multi-media activities, along with unique opinions and audience loyalty, largely lend to the success of his programs. Balfe also suggest that anyone who is looking to build a brand for themselves do the same.

Opposing Views

Not everyone agrees that Beck has cornered the market on perfect customer and viewer engagement.

Arianna Huffington shared her thoughts on Fox News.

Huffington’s standpoint on the state of Fox News Media seems to have been taken with applause by some, a grain of salt by others. However, she may have a point in sharing that sometimes, news, that while by itself may not sell, with pomp, circumstance, and catchy headliners, can quickly become a viral topic.

She also makes an extremely relevant point in that which consumers and news viewers on all sides have been turned off in recent years by subjective journalism practices. This recent change also having fueled the statistics that have shown that networks like Facebook and Twitter are where people tend to go to get their news first. From friends, peers, and those they can trust have done their journalistic duty by providing an objective view.

Huffington denies that her site is a liberal blog, she instead prefers to think of it as a publication that will look at good ideas regardless of their standpoint on the political views. She also disagrees with news platforms like CNN who in her opinion provide too much of both sides for their stories to hold weight.  Huffington shared,

“When one side is clearly wrong and one is clearly right, it’s not good journalism to pretend that they have equal weight.”

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Summify Your Social Media Networks

Keeping up with the most vital information in your industry was never made easier than with the inception of so many options in social networking. However, if you, like many others, find reading your Facebook and Twitter feeds to be increasingly more difficult as your network grows, it may be time to consider some of the options in news feed aggregation.

What is Summify?

Integrated Ease

Instead of actually trying to keep up with lightspeed tweets and Facebook shares, the best thing you can do to save time, energy, and frankly frustration, is to head over to Summify and use their one-click integration options to log in via Twitter, Facebook, or Google.  You can choose to use only one network, or you can easily collaborate all three with a few more clicks.

From there you can configure how your summary is generated or you can sit back and wait for it to arrive in your inbox.

Inbox News Updates

Summify will determine by taking notice of your “Likes”, your trending topics, and the information in the industries you have the most influence, and make a daily progress report for you that is sent directly to your inbox. Users can choose to have this sent several times per day if desired.

Top tweets and the most often shared content will also be displayed along with those users names. See others in your fans or followers networks who have showed the same interest and utilize quick one-click buttons to add them to your network instantly.

View it as an email or as a webpage. Using the webpage option will give you far more interactive options.

Benefits of Summify

A very obvious benefit that makes Summify different is that this update will be sent to you per your desired frequency and will require no more effort on your part to configure than your original choices.  However, when you receive your emails you are given the chance to further refine your selections. Further benefits include:

  • Time Saving
  • Filtering Unneeded Info
  • Multi-Account Capability

When you receive emails from Summify you should open your articles from there. When you do, you are given the option to select a thumbs-up, or a thumbs-down option. Selecting the negative will prevent this type of content from being aggregated for you in the future.

Who Uses Summify?

Summify has seen a huge jump in user numbers in the last three months. Currently ranked at #5069 in the US, this aggregation option is beginning to be used widely on mobile devices due to its smooth compatibility with most options.

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Why Hubspot is the Best – and Worst Marketing Company on Earth

Don’t get me wrong. I love Hubspot. Wonderful people. Great software. A fine company to work for. Heck, I was even a special guest on HubspotTV. And they just raised a boatload of cash. They have a very bright future.

They also produce a ton of great content – blog posts, articles, tips, slide presentations.  They have great tools like Grader.com and similar offerings. They are growing incredibly fast. Want even more? Check out Why I believe in Hubspot.

That said, I’m shocked that almost no one has a bad word to say about them. Do some searching online and everyone spouts the party line.

I think Hubspot is like an annoying know-it-all.

Here are 3 reasons they are the worst marketing company on Earth.

The incessant nagging is tiresome

  1. If you have a smartphone, get ready for non-stop buzzing. It never ends. 7 days a week, 24 hours a day. Eventually you have to say “Enough already!”
  2. They repeat themselves endlessly
    How many times can you hear about Tivo, Caller ID and CAN-SPAM? They are a broken record. Their CMO, Mike Volpe has used the same slides over and over.
  3. They never remember who I am
    See some great content from Hubspot? Click the link. You are taken to a form to complete. Even if you’ve filled out dozens of forms, you have to do it again. In my mind, remembering who I am is basic business process. Heck, even Find New Customers, a small and thinly capitalized firm doesn’t do this. We remember you.

But don’t take my word for it. This article on Hubspot SEO and Social Media lessons takes them to task too. Or check out articles like “8 Ways to Instantly Improve Landing Page Quality.” I’m sorry Hubspot, but “instantly” is pure hyperbole. We all know that nothing in software is instant. And it is nothing like instant coffee.

Hubspot is, in my mind, a pretty young lady who looks very impressive. And she is intelligent and articulate. But ask you get to know her, you realize she is full of herself and won’t stop talking.

That’s HubSpot.

Disclosure:

Sources:

Why  I Believe in Hubspot

Hubspot SEO and Social Media lessons

8 Ways to Instantly Improve Landing Page Quality

The Power of Facebook Webinars

The Power of Facebook Webinars

Webinars are fast becoming a vital source of communication for a variety of different industry needs. Some examples of trending Webinar needs include:

  • Online Education
  • Business Meetings
  • Brainstorming Sessions

This is just the foundation for many of the ways that companies are currently utilizing Webinars. Most businesses and institutions have little choice these days but to look for more cost-efficient manners to carry out communications with a group who are not within affordable geographical reach. Company’s developed and deployed only online may also have serious outsourcing needs that can include vital training for their businesses. Even in a superb economy, having a face-to-face with online employees is an expenditure nightmare.

FBWebinars

As Facebook continues to step up their game in many areas, FBWebinars has added another element to the social networking giant that can provide business owners with a system that incorporates automated and recurring presentations, videos, webinars, and VSLs. Utilizing all of the viral aspects of Facebook, list building features make creating a FBWebinar a snap.

Currently still in their Pre-Launch phase, FBWebinars has an Alexa ranking of #61,602 with the larger part of its visitors coming in from the United States at 76% with a local traffic ranking of #15,661. Most users are males over the age of 35 with mid-level incomes.

What Can Users do with FBWebinars’ System?

With the FBWebinars system, users can promote any service, product, training or other webinar needs, as well as the products of any others, with their permission of course, or even create your own to promote many affiliate products or services.

Users on the basic account can add five custom webinars for their own products or services, and using pre-screened options do not count against your basic five.

The Future of Business and Educational Communications

Harnessing the educational or selling power of a webinar, with the mass marketing capabilities of Facebook certainly adds a few elements of ease to Webinar creation. Many users have already become loyal fans in just the short time FBWebinars has been in open beta. If your business or institution regularly relies on Webinars for communications, you may want to have a look at a review or two, do some research, and see if your webinar needs can be more efficiently met on the FBWebinar system.

With new updates popping off left and right, FBWebinar.com seems to be continually improving, at a rather fast rate. New methods such as the Viral Traffic Generation method and incentive programs are offering users innovations in Webinar technology previously unseen. You will not know until you investigate, but even without the impending updates, the current platform may be the perfect tool for your organization to launch products or services, create educational and training presentations, and improve your online marketing campaigns.

FBWebinar Updates

FBWebinars has already implemented a few new upgrades.

FBWebinars Incentives – This program will offer users a gift when they invite a designated number of friends to attend their webinar.

FBWebinars ‘Done for You’ – FBWebinars’ goal is to provide its users with a consistent stream of the newest and most profitable webinars with the highest conversion rates. Let FBWebinars help you to turn your webinars into sales, traffic, and a powerful tool for list building.

Click Here to get your account now!

Sources:

Is Google Plus (G+) the key in the transition to Web 3.0

A Google account has become the most powerful tool that any entrepreneur or small business owner could ever hope for. While Google’s general public brand has been tied to Search, Google has been building a monopoly that can and will change the shape of business, politics, and education forever. In fact, Google is Web 3.0!

Google has many, many tools and products in its offering, most of which are free! If you have not taken the time to look around I suggest you spend a few minutes and start to familiarize yourself with them, they will save or make you A LOT OF MONEY!!!

Google recently made a few updates, but the top bar has been around for longer than most realize, it is in this bar that Google is writing the book on Web 3.0.

What is it that makes Google such a force? Why is Google Plus or G+ such a big deal?

As seen above, Google has captured the “cloud” era ahead of schedule. Without even looking at the advanced features or Google Apps, one can create and store documents on their google account, set appointments organize and share a calendar, find new information and search for products, solutions, books, or even watch a movie or a how to video.

Social Media has changed the way that people interact and use the web, in fact web 2.0 was all about social media. Websites, software and plug-in updates that allowed people to interact with one another and turned a one directional internet into a multi directional web. In web 2.0 not only can you talk back to the media or information source, you could share it or pass it around. The individual web user could claim the brand of a company for better or worse. Dell had individuals that were not related or employed by the company providing customer support in the forums, and Milton’s Scrabble lost thousands, arguably millions in its brand because two other developers claimed the brand in Facebook.

Web 3.0 has been branded the “cloud” era where information, both public and personal is stored on the world wide web and accessed via data plans, Wifi or traditional cable and dial up. This includes massive files for things like high definition media, entire company databases, etc. This is really not something that is new, just look at how startups like Patch Media use google to simulate a traditional IT infostructure or Saleforce.com to organize track and distribute leads, sales and work. With only one main hub in NYC, Patch Media delivers people and content without traditional overhead in over 800 communities around the United States.

Google Plus bridges the gap between Web 2.0 and Web 3.0

In Google Hangout people interact in a real time public space. Others now have to rethink how they look, speak and the body language or facial features that they use. (The innovative marketers and advertisers will need to think how to get a coke can on the desk during that hangout, how to get a new movie poster on the wall behind that person on the hangout etc.)

Google Hangouts has a game changing advantage for those that know how to present, speak and are truly genuine in public. Users should be aware that this new social tool is a lot like “Larry King Live” and you better be prepared for questions that you may not want to answer.

Google Plus has an A symmetrical sharing system, which means that we can send to others but not get a share in return. G+ from its creation allows users to separate professional and personal lives and even organize beyond the largest separation issue that has plagues social users. This interface along with many other features makes Google Plus the most advanced social media site/tool/software that has ever been created, but all that pales in comparison to why Google is so powerful in web 3.0.

If you are in a space where you are using social in a way that allows you to network and share both your personal life and professional life, what could be better than the Google suite of products? You can share and update documents in real time, video conference, make appointments, develop leads, search out information, shop and buy products, services and so on…

A small business now has an IT Dept. in one place. They can seek out support, generate leads, share reports, organize their schedule, promote their business with video, learn from other videos, advertise in Search, not to mention capture the power of social or viral activity. The digital business can now provide face to face support in a familiar environment something that many still crave.

A teacher or tutor can instruct a class or group from half way around the world, share documents, collect home work in real time. A educator or small college can now reach millions and take online learning into a space that captures the best of brick and mortar with distance learning once only done through text based posts.

A politician can capture and organize moral entrepreneurs, organizations and supporters from an account that brands who they are, what they are doing and interact with them with little or no technical experience or knowledge.

The shift in the world economy has come from millions of individuals competing with large corporations and brands that once held a monopoly on professional marketing, networking and talent. Thanks to a Google account you can now work with the best talent, develop a impressive network and generate a brand that is professional, technologically competitive and organized.

 

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