Is Your Business Website Ready for Mobile?

Is your small business website ready for mobile? I am referring to the smartphones people have been overwhelmingly converting to.   According to a recent Google Study using research firm Ipsos they quantified what devices costumers across five key global markets are currently using. Not surprisingly, the numbers show that smartphone ownership is on the rise. What caught some analysts off guard was the finding that in each of the countries polled, use of mobile phones had edged out use of personal computers in 2011.

According to a study by Compuware 71% of global mobile web users expect websites to load as quickly, almost as quickly or faster on their mobile phone compared to the computer they use at home.

Nearly 60% of web users say they expect a website to load on their mobile phone in three seconds or less, and 74% are only willing to wait five seconds or less for a single web page to load before leaving the site. 50% are only willing to wait five seconds or less for an application to load before exiting.

Below are some best practices for mobile websites suggested by GoMO:

1. Keep it Quick   Mobile users want their information fast. To help them, design your site to load fast and make copy easy to read. Prioritize the content and features that mobile users need most. Use your desktop site analytics to see what mobile users are doing

2. Make it Easy to Convert No matter what your site’s objective is, your customers need to be able to do it with a virtual keyboard and no mouse. Make it easy to buy something or contact you!

3. Simplify Navigation  No one likes to be confused. Clear navigation and, on large or complex sites, search functionality, will help your customers easily find what they need

4Make it Local – Consumers look for local info on their phones all the time—from locating the    nearest gas station to finding an open pizza place. Include functionality that helps people find and get to you.

5. Be Thumb Ready – People use their fingers to operate mobile devices – especially their thumbs. Design your site so even large hands can easily interact with it.

6. Make it Seamless – People now use multiple screens throughout the day. Convert as much of the functionality of your desktop site to mobile as you can to create a seamless experience.

7. Design for Visibility – A mobile-friendly site gets its message across without causing eyestrain. Make it easy for your customers to read – remember they may be in a place with low light.

8. Use Re-Directs - A mobile site redirect is code that can automatically tell if visitors are using a mobile device and send them to the mobile-friendly version of your site. Have your site developer implement this redirect code so your customers get the best version of your site for their needs.

9. Make it accessible.  Your mobile site should work across all mobile devices and all handset orientations.

10. Good mobile sites are user-centric, which means they’re built with input from your audience.

It is time to consider all modes of electronic media in your business marketing plan.  Mobile users will continue to play an ever growing part of how you will gain your customers.  Start incorporating these processes now.

Author:

Marilyn Zayfert is a passionate digital strategist implementing online and mobile applications. She is a results-driven sales and marketing strategist with a proven track record of achievement and demonstrated success. Marilyn founded illumiNET Creative Media in 2009. illumiNET Creative builds and implements online marketing strategies for local businesses. Twitter @mzayfert

Website http://www.illuminetmedia.com

Sources:

http://www.investorplace.com/2012/01/google-study-mobile-phone-use-tops-the-pc-goog-aapl-dell/

http://www.ipsos.com/

http://www.compuware.com/d/release/592528/new-study-reveals-the-mobile-web-disappoints-global-consumers

http://www.howtogomo.com/en/d/why-go-mo/#mobile-best-practices

What is in Our Mobile Future?

In 2011, the number of Smartphone’s sold exceeded the number of personal computers. At its current projection, the number of mobile devices will significantly outnumber the  PC’s in just a few years.

The Past and Future of Mobile

As mobile use increases in the future, AI may also have a large impact on the users mobile experience. Many online services will play a large part in helping us to organize and go about our daily lives. AI combined with vital algorithms will:

  • Organize and handle personal information
  • Alert us about important events
  • Help us decide which products to buy
  • Monitor everything from calendars to health care
  • Help us manage services with consideration for our personalized consumer needs

With a realistic projection on the evolution of mobile devices, it also indicates that we are likely to move away from typing all of our days jargon into tiny keyboards on Smartphones and more towards touch screen options, device ‘bumping’ or ’tilting’, sensory triggers, voice activation and other types of communications that mimic ‘human’ gestures and fluidity.

To Smart App Infinity and Beyond

Although apps will continue to play a huge role in the manner it does now, there will likely be more options for consumers in helpful virtual

Apple iPhone 3GS, Motorola Milestone and LG GW60

Apple iPhone 3GS, Motorola Milestone and LG GW60 (Photo credit: Wikipedia)

programs that enhance what we have now for messaging systems, virtual shopping options, entertainment,  news and more. We are currently seeing this type of forward progression in apps that offer a more personalized experience. They tend to learn the behavior of the user, continuously get smarter, and stay updated on you over a period of time.  As our technology for mobile devices and apps continues to grow, so does our opportunity for new developments.

Be Prepared

Once you have decided to utilize mobile platforms for your business, there are many determining factors to consider when creating the most effective business plan for your personal business needs. If you plan to bypass desktop devices and putt full focus on mobile or just implementing it slowly into your businesses marketing campaign plans, you will need to have an idea of projected requirements to meet the same standards as time goes by. One of the best ways to ensure you are giving it the proper focus is to stay on top of trending industry news and be ready to implement new and helpful interactive programs, assistance, and mobile products in very short periods of time.

Author:

@BasilPuglisi is the Executive Director and Publisher for Digital Brand Marketing Education (dbmei.com). Basil C. Puglisi is also the President of Puglisi Consulting Group, Inc. A Digital Brand Marketing Consultancy that manages professional and personal branding for Fortune 500 CEOs, Hedge Fund Managers and Small Business Owners.

Sources:

The Discovery Mode of Mobile – Elliot Nix Speaks at #SMWsmac

Elliot Nix, Senior Account Executive, for Mobile Google started out his set with a distinct reach into the depths of where mobile is really taking us. He shares in a couple of different examples about how it is effecting not only those of us who are amazed and appreciative of today’s technologies in relation to the more traditional formats we grew up with, but even how it is affecting those who have never known some of the more traditional media forms that many of us grew up with.

Kids Know the Darnedest Things

One instance was where his daughter  announced that she wanted to visit her Grandma that day. He explained to her that a visit to Grandma’s just wasn’t on the schedule for that day. Everyone has things to do, he just couldn’t get her there that day. Asserting her independence, she told him that she could get there herself. She asked him for his phone. She brought Google Maps up on his phone, clicked the bike path directive button, and showed him exactly how she could get there. A bit shocked by the fact that he didn’t know that option existed, even though he works for Google, showed him a pretty cool lesson about how are kids are learning to get around in this digital age, that for them, has never been anything but.

There is a discovery mode and a different level of interaction that is expected when it comes to mobile for the future of everyone’s business.

To A Child, a Magazine is an iPad that Doesn’t Work

The other story Nix shared was the one about a viral video that shows a baby playing with an iPad, and then playing with a magazine. Although she is very little, it is clear to see when faced with the traditional magazine, she is perplexed as to why it isn’t functioning. She can even be seen making sure her swipe finger is working properly.


Smartphone Usage is Skyrocketing

Nix shares that with the number of Smartphone sales and usage continuing to rapidly climb, not having mobile interaction on site for your business could be fatal. With roughly over 1 million new Smartphone devices activated daily, we are swiftly turning into an entire generation of folks into full-time mobile interactivity consumers. Nix relates that every time a new mobile device such as an iPad or long awaited Android release occurs, there is a clear spike in mobile sales and interactivity.

Mobile search is about saving time and interactive efficiency. Having any created apps optimized for quick search and discovery is imperative. Nix highlights the importance of analysing and recognizing customer behavior on mobile devices and then subsequently turning that information into actions.

To watch Elliot’s entire set including a highly informative question and answers section as well as a checklist of great practices for mobile search marketing, please check out the video from the #SMWsmac event.

Author:

Joy Lynskey is the owner of JRL Solutions, a copywriting and content management company based in Bedford, Virginia. JRL Solutions hosts a Freelance Writers Education Blog that is managed by direct and guest posting. Joy is the Content Manager and Editor for Puglisi Consulting Group at Digital Brand Marketing Education. Joy regularly works in SMM via freelance consulting  private clients with their social media campaigns.

Sources:

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