Why Twitter is Better Than Facebook for Marketing Yourself as a Freelancer

Working as a freelance writer means a lot of self-promotion. Really, working as a freelance anything means a lot of self-promotion. It is up to yourself to get your name and work out there for the world to see. You are, in a sense, a business. Fortunately, in this day, social media gives you the perfect platform for all the free self-promoting you could ask for. I can’t imagine how hard it was to begin a freelance career before the Internet existed.

As a rule, I would say that I use Facebook more than Twitter for entertainment. When it comes to marketing myself, however, I find that Twitter is a far more valuable asset than Facebook. While it certainly is a matter of opinion, there are a few reasons why I believe this and stand firm in this belief.

One: Facebook is focused around friends and relationships with friends. Twitter is more focused around businesses, magazines, and marketing. I find it is now used more often and successfully as a marketing tool than a social tool. The group of people that you communicate with on Twitter is normally very different than the group of people on Facebook. Sure, there might be some common friends and relatives, but they are the outliers. People and businesses that you do not know can follow your tweets without asking permission, which makes you more accessible to the public; much more so than on Facebook.

Two: Hashtags. Using the most popular hashtags makes you very accessible. When any Twitter user searches for a certain #hashtag, your tweet can show up and gain you another #follower. Therefore, you are in control of how viewable you are by which hashtags you use. Facebook has no such function. You are mainly viewed only by your friends, which tend to be acquaintances and not owners of businesses that could use your freelance abilities.

Three: Twitter keeps you relevant. Rather than seeing a lot of updates about what was eaten for breakfast or how annoying The Bachelor was last night, the updates that are viewed on Twitter tend to be more relevant to professional life. For one, because you are following more businesses, magazines, and blogs that pertain to your field (most likely), you are keeping up-to-date on the news, which makes you more valuable. Second, when you tweet back to certain posts, it helps to build relationships with said tweeter. All in all, you are networking virtually; hence the term “Social Network”.

While I believe that both platforms (as well as many other social media platforms) should be utilized to market yourself, I think Twitter has the leg up in this domain. It makes you more accessible to potential employers, and it is easier to network with said potential employers. When it comes to freelancing, getting your name and work out there is what is important. Once it is out there, opportunities will roll in. Life really is all about connections.

Author:

Megan Campbell has a degree from Clemson University in Graphic Communications, and is currently living in Germany during a Gap Year abroad, working as an au pair and freelance writer. Her degree set her up for a great interest and knowledge of social media. You can find her on her blog, balancewithadashofcrazy, or contact her via email at meganecamp at gmail dot com. You can also find Megan on Twitter @abalancedcrazy

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Is Tweeting the New Research Paper?

Over the years, writing has changed immensely. Not only in words, but in structure as well. When I was in school, regular 4-6 page essays and stories were common. Go back a few hundred years and plays were more in style (ex: Shakespeare). Quite a few more centuries and you see epic (read: really long) poems (ex: Odyssey). The fact is that types of writing can also go in and out of style just as clogs do.

With the emerging world of social media, a new form of writing is beginning to rise. Rather than essays, English teachers are beginning to change their chosen method of writing. Teenagers are becoming so adept at turning long stories into short stories because of character limits that writing long essays is a mystery. In order to keep students interested and the classes modern, teachers are choosing to teach with social media.

While some litterateurs will forever scoff at these changes, there are also ways in which it makes a lot more sense than traditional rules and essays. One professor points out that when students are required to meet a certain page or word length, they resort to plagiarism, text that is too large, unnecessary spaces, long, drawn-out sentences, and repetition. The result is that the students are not necessarily better writers, but they can indeed write long papers, whether most of it is empty words or not.

An assignment that does not have a set length or has a short minimum requirement helps the student to write concisely and more creatively. And the best part? Students are doing homework every day without even realizing it, when posting new information on their chosen social media platform.

I’ve read stories of classrooms using social media to answer questions instead of raising hands. Students tweet their answer. Other classes give writing assignments with a word limit of 140; abbreviations are allowed, punctuation is optional. While some of it can go a little far, set limits are looking to be a great tool in producing great writers.

One interesting plan that I have seen is for the students to choose a short status update, tweet, or ad from the paper, usually one that is 10 words or less. Then have a discussion about what they mean, maybe imagine the story behind it. In turn, their assignment is to take a popular story like Cinderella or Harry Potter and make it into a 6-10 word story:

Unappreciated, abused stepdaughter, maid finds glass slipper with Prince.

In today’s world of limited patience and fast-paced workers, no one wants to sit down and read a long paper, essay, press release, or article anymore. As these factors change, it only makes sense that writing styles change, too. While I am all for a good long book, I like articles to be short and concise. If the students of today are leaning these new styles of writing, it seems that they may be more successful in a world of 140-character limits.

Author:

Megan Campbell has a degree from Clemson University in Graphic Communications, and is currently living in Germany during a Gap Year abroad, working as an au pair and freelance writer. Her degree set her up for a great interest and knowledge of social media. You can find her on her blog, balancewithadashofcrazy, or contact her via email at meganecamp at gmail dot com.

Sources:

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