Technically, display advertising, or banner ads, are graphical advertisements on the web that pop up next to, above, blended into or under content on emails, web sites, or even IM applications. This video is very short but provides a great overall understanding of what display ads are and how they work.
What Benefits Will Display Ad Networks Have on Your Business?
Just like magazines or newspaper ads, you can expect to receive the same type of benefit from display ads in exposure for your business and hopefully in an obviously increasing customer base. However, unlike magazines and newspaper ads, the flexibility of the internet lets us advertise to a worldwide community, expanding a business’s horizons endlessly. Display advertising also has distinct advantages over the more traditional formats.
- Businesses can target specific options such as behavioral targeting options or direct choices in demographics allowing them to expertly direct ads only to their most vital audiences.
- Performance of your ads can be tracked as part of your daily marketing campaign to allow you to measure metrics such as clicks, conversions, and impressions which will allow you to calculate your ROI.
Top Display Ad Networks
Although the list is constantly changing, some of the top display ad networks in the country include:
- Yahoo Network
- Google Ad Network
- ValueClick Networks
- Turn Media Platform
- 27/7 Real Media
News in Ad Display – Tumblr
A couple of years ago, CEO David Karp of Tumblr was asked what his feelings were on display ads. At that time he shared that they turned his stomach. Not something he wanted for his blogging platform. Very recent news shared that he may have found himself eating those words a bit when he shared that Tumblr plans to begin selling ad display units to advertisers. So far, the platform has survived without any ads but users will soon begin to see them displayed on their Tumblr “Featured” section of the dashboard.
Advertisers should be able to pay for ad space beginning May 2nd. Tumblr currently hosts over 52 million blogs with a growth rate of approximately 50 million posts per day.
@BasilPuglisi is the Executive Director and Publisher for Digital Brand Marketing Education (dbmei.com). Basil C. Puglisi is also the President of Puglisi Consulting Group, Inc. A Digital Brand Marketing Consultancy that manages professional and personal branding for Fortune 500 CEOs, Hedge Fund Managers and Small Business Owners.