Christina CK Kerley on Marketing Made Simple TV

In this in-person, high definition show, Christina CK Kerley, a real dynamo and mobile marketing expert of CKB2B.com shares insights on trends and ideas on the show Marketing Made Simple TV – hosted by Jeff Ogden of Find New Customers.

In this show, you’ll learn:

Just how big mobile has become.
Why it is a key to embrace it.
What is really important in mobile marketing.

Marketing Made Simple TV publishes every Thursday at noon ET and is syndicated at a wide range of sites. The show is sponsored by Avitage and Watchitoo. Interested in becoming a sponsor of the show? Contact the show host, Jeff Ogden, at jeff dot ogden at findnewcustomers.com.

Networking in the Real World and Online

Networking is a crucial aspect of a business marketing plan.  Relationships are essential in business and networking is one way to get the relationship-building process started.  Networking is a way for people to meet and get to know each other.  The use of effective social skills and a strategy is necessary to become a successful networker.   A savvy networker will use these skills both in their real world and online networking efforts.

Every individual who networks should have their own personal marketing plan, strategies and goals to create brand awareness and a buzz about individuals.  Networking should begin long before you print your business cards or step foot into a networking event.  Public relations and social media lay the groundwork for more effective real world networking.  How great would it be to have people who you have never met in person recognize you at an event?  By actively engaging target audiences on social media or by using a blog, you can build recognition and a positive reputation.

LinkedIn

LinkedIn is the ideal forum for professionals to gather online for business purposes.  Create a profile detailing your skills, accomplishments and personal interests.  The profile is not for you; it is for the people you want to get to know.  Include a professional headshot.  Make it easy for them to get a feel for your expertise, willingness to share and depth of your network.  Write your profile so people in the cyber world will want to connect to you and people in the real world will want to take the relationship to the next level.

Image representing LinkedIn as depicted in Cru...

Image via CrunchBase

Although networking has evolved significantly with the advent of the internet, e-mail and social media, there is no substitute for meeting in-person and interacting face-to-face to build relationships.  Online networking should be used to reinforce relationships made in-person.  When networking in person the goal is to find common ground, which often has nothing to do with business.  Rob Fishman, Partner at Hauppauge based Sandler Training said, “When networking, you must resist the temptation to sell.  Networking is about creating a relationship for mutual gain.  The focus should be on meeting a person and creating a relationship.”  He suggested following the F-O-R-D acronym to avoid talking about business when networking.  “F is for Family; ask the person where they are from originally or if they have a family.  O is for Organization; ask the person about their company and who is a good prospective client for them.  R is for Recreation; ask what they do for fun, people like to talk about topics that are enjoyable.  D is for Dreams and Aspirations; ask what the person’s goals are and what they want to achieve.  The big picture is about creating a network of people in which there is a shared mutual level of trust,” added Mr. Fishman.

Bruce Libman, Author of It’s Just Breakfast and Total Networking, endorses the “give to get philosophy” when networking and building business relationships.   “Giving is key to relationship-building and you have to give much more than you should expect to receive.  Giving information, ideas or making introductions demonstrates that you care and that you have listened to the other person’s needs or interests.  This carries a lot of weight when building relationships,” said Libman.

Business Cards

After you’ve met people, swapping business cards remains important to swiftly exchange information.  Today, there are smart phone applications that allow users to exchange contact information by simply bumping their phones together; a cool app, but not common.  Business cards remain the staple.  There are several apps including one by LinkedIn called CardMunch that allows you to quickly scan business cards and import their information into your database and generate a connection request on LinkedIn at the same time.

Phil Capell from GoSchmooze, a networking facilitation system which randomly puts four individuals together for a business lunch or breakfast, suggests to, “Always be networking.  Every person you meet has the potential to introduce you to others in his or her network. Try to meet people every day.  Remember that networking is not prospecting.  Don’t treat all people as prospects. Develop relationships with people first and build upon this to see if business or referrals can be shared.”

After you have met someone, started a conversation and exchanged information, the real challenge begins – follow-up.  It is crucial to following up with each person you want to continue a relationship.  Making contact after the initial meeting is absolutely necessary if you want to build a relationship even if to simply touch base or have coffee,.  A personalized system for following up must be created and used.  If you do not follow-up, networking is a waste of time for you or the company you work for.  Failing to follow-up is a critical mistake that the majority of “networkers” make – don’t be one of them.

Networking is about meeting people and managing relationships.  Create a system to build awareness for yourself and your brand, network in the real world and online to strengthen relationships, and commit to following up.  Each of these steps offers their own challenges.  Even if you have been networking for years, take a look at what you are doing, create a plan or update your networking plan and make sure you have a clear follow up strategy.

Author:

This article is provided by Bill Corbett, Jr., President of Corbett Public Relations, Inc., a leading media relations, social media and personal branding consulting firm.  For more information, go to corbettpr.com or to his blog corbettprblog.com.  He can be reached at wjcorbett@corbettpr.com or @wjcorbett.

Sources:

Real-Time Monitoring for Facebook Analytics

With new updates kicking off on Facebook left and right hopefully you haven’t missed the opportunity they have presented to take advantage of real-time monitoring of your webpage statistics and demographics. One of their newest tools is in fact, the Real-Time Monitor for Facebook analytics. Whereas before the updates seemed to arrive on an irregular basis, they have built new post level analytics that give user’s the answers they are looking for, updated, around every 5 minutes.

This has phenomenal impact for those who wanted to more closely monitor how specific posts fared, or even gauge how fans reacted to content, contest, questions and more social communication options in real-time and ask they occur. Although the new tool is currently in beta and free for Pro users, it is worth keeping an eye on for when it makes its to public release.  Currently, the beta tool requires users to remain within that tool in order for them to collect the metrics and share the data in real-time, but they have plans to expand further on this functionality, hopefully with more flexibility, in the future.

What Can You Monitor with the Real-Time Tool?

You will be able to filter by a variety of metrics including, but not limited to:

  • Unique Impressions
  • Paid Impressions
  • Total Impressions
  • Organic Impressions
  • Viral Impressions
  • Total Engagement
  • Shares, Likes, Comments, Clicks and Virality

Users will be able to monitor all of the active posts on the pages they administrate. The filter options are flexible and can be viewed as Change in Values or Total Values. This will offer marketers a unique perspective on how their content is trending in real-time.

c/o EdgeRank

Negative Feedback Posts

If you notice a trend that indicates an individual post is beginning to accrue more than average negative feedback, you may want to consider remove the post to help reduce damage to your average EdgeRank. This can also help your page to maintain the strongest possibility for a high-end EdgeRank.

“Virality”

Everyone knows that your content or media has a chance at going viral on a social media network. They are famous for this on a daily basis. You will now be able to view previously unseen real-time analysis of the viral lift to each piece of content you release. Users can then study how viral, organic, and paid impressions begin to interact with the content to create even further viral marketing opportunities.

Recent Posts

Users can monitor the individual performance and status of the most recent post by viewing impressions, clicks, engagement, and even negative feedback in real-time. Brand management can easily use this vital information to identify and cultivate the performance of each post to the fullest or manage damage control by pulling those negatives out quickly when needed.

Author:

@BasilPuglisi is the Executive Director and Publisher for Digital Brand Marketing Education (dbmei.com). Basil C. Puglisi is also the President of Puglisi Consulting Group, Inc. A Digital Brand Marketing Consultancy that manages professional and personal branding for Fortune 500 CEOs, Hedge Fund Managers and Small Business Owners.

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SignMyPad – the PDF Document and Signature Solution

SignMyPad is a great app that is perfect for those in the sales industry, or those practicing law or real estate transactions. It allows users to fill in information in fields on a document as well as gain viable signatures from clients on-the-fly.

The Test

Running a test on an iPad shows that this is a very user-friendly and quick application for filling in text fields, dates, check boxes and more on documents. While other applications such as Smartnote may have a couple of more alternatives for the insertion of special characters, Smartnote is nowhere near as fast as SignMyPad. Since those in the real estate, law and sales industries are frequently only n need of check boxes, signatures, and text fields, this app fits perfectly.  If you are using the newest iPad OS, you should also have a bit more flexibility and functionality. Using it is s easy as selecting the type of items to enter.

  • Date
  • Radio Button
  • Signature
  • Check Box
  • Text

Using the date option auto-enters the current date and a sales person should be able to create a full purchase agreement without spending too much time or putting clients on hold for too long.

Pros of SignMyPad

  • Fast
  • User-friendly
  • Flexible
  • Functional
  • Opens documents from email attachments or Dropbox

Cons of SignMyPad

  • No landscape option
  • In some instances copy and paste does not work across documents

About SignMyPad

This app was created by Autriv Software Developement and is available for $3.99. The newest version allows for saved signatures and a clean folder interface for users.  Even if signing documents isn’t an everyday thing for you in your industry, the convienience versus the price makes this a must-have app. A Pro version for $19.99 includes geo-tagging options for saved PDF’s.

This app is available on iPad and Android.

Author:

@BasilPuglisi is the Executive Director and Publisher for Digital Brand Marketing Education (dbmei.com). Basil C. Puglisi is also the President of Puglisi Consulting Group, Inc. A Digital Brand Marketing Consultancy that manages professional and personal branding for Fortune 500 CEOs, Hedge Fund Managers and Small Business Owners.

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