The Recipe for a Social Media Enhanced Resume

To Begin
I attended a business-networking event where several students from a marketing class were also in attendance. When I mentioned that I am always on the lookout for interns and entry-level team members, several of the students made a beeline towards me with their resumes in hand.

I refused to take any of these paper profiles and handed each of them my business card instead. I instructed them to e-mail me if they were interested in a possible working relationship and left it at that.

With a fair degree of confidence, I announced to the students that ‘the paper resume is dead’. They all seemed to be surprised enough to have never heard this before. I was surprised, as well, but for the opposite reason considering they were taking a college level marketing course. I figured they would have already known this.

The paper resume is dead for numerous reasons. The most important reasons are:

  • Paperless is the way to go with everything today.
  • A traditional format resume needs to be e-mailed.
  • When companies receive resumes, they are prescreened by computer for particular keywords. This is done digitally.
  • Social media has become the initial introduction of choice (both professionally and socially).
A picture of the Betty Crocker Recipe Card Binder

The Betty Crocker Recipe Card Binder © http://www.dvo.com

The Recipe
Here is what I suggest and conclude as the ideal recipe for the present day social media enhanced resume. It is a good idea to carry something to give to a potential employer when one encounters such a person outside of the normal application/interview process, such as the networking event we attended. To me, the ideal thing to do is the same thing one would do at any business networking event, ‘get a business card and give a business card’ or even provide a cleverly designed post card (the graphic designer in me always needs to put  in its creative two cents).

The Ingredients
The business card would need information different from a typical business card since it would not include current employment information. It would not have a company name or title but information that would direct the receiver to information appropriate to the situation. This is the suggested information for an applicant to include:

  • Name
  • Phone number (preferably cell if the land line is their family’s number or shared with other people)
  • E-mail address
  • Web address (especially in the case of a portfolio)
  • Names for social media venues pertinent to the situation including Facebook, and LinkedIn as well as other venues that would cast a positive light on a prospective employee. A YouTube video, no more than a few minutes long, showing some extraordinary career related activity or appropriate personally enhancing topic can be a plus.
  • Consider using a QR code as a link from anything analog to digital.

Additional Information
These days, a prospective employer can learn an immeasurable amount of pre-interview information about a prospective worker from social media venues. Much more can be detected about a person from these on-line venues than a one-dimensional piece of paper could ever communicate. Certain things show up on social media that even a first time personal meeting could most likely reveal:

  • A Facebook page speaks to a person’s personality, friends, interests, maturity and integrity (or lack of the last two).
  • A LinkedIn profile is set up so that it can literally become a resume. There are provisions to take a traditional resume and import it into LinkedIn.

Summary
Here are some final thoughts about this resume recipe. I have more paper than I know what to do with. So do most people unless they are already paper-free. I am working towards the goal of being paper-free. At most, I might want to collect business and post cards.

But I am finding that I have so many cards that once the information is in my database, even these tiny pieces of paper go into a ‘never to be seen again’ box or circular file. Therefore, if I were so inclined, I could do one of two things:

  • I would immediately scan business cards into my smart phone and throw away the tiny pieces of paper
  • I could employ a person or even a company that does the scanning and puts the information into my database for me

You could safely say that the recipe for the socially enhanced resume is as close to paperless and as digitally oriented as possible. This is one more example of the shift from analog to digital technology.

Afterword
With the amazing number of responses that this blog post has received and the almost unanimous opinion that paper is out or almost gone, something has occurred to me. A person who is computer savvy looking for a job who is asked for a paper resume may want to think twice about working at such a company. It may be a lack of being up-to-date on the part of the company rather than the applicant being out of touch with the current technology.

AUTHOR:

Alison Gilbert is the Digital Age Storyteller and a photojournalist. She is a regular contributing author to DBME and, when time allows, to other blogs as well. She is the owner of MARKETING BYTES Business Marketing Solutions. She has been a marketing pro and designer for over three decades.
Alison has a ProTeam of experienced marketing, design and writing professionals offering the latest online marketing technology, social media, graphic and web design, illustration, photo and video, content management as well as the best of traditional advertising. Her client base has covered just about every commercial industry.

MARKETING BYTES specializes in local/small and start up businesses with a boutique (very personal) approach to client service. Although located on Long Island in New York State, Marketing Bytes can serve clients everywhere there is Internet access. Visit our site, Marketing Bytes, one of our Facebook pages, Marketing Main Street USA, our Facebook group, Local Biz Is The Solution, and the Marketing Bytes Blog. To contact us:  e-mail or call 516-665-9034 (EST, NY, USA).

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What’s the key to a successful digital media strategy?

Websites, especially for Search Engine Optimization should defiantly be doing this. A successful Social Media campaign has this as a crucial characteristic. This one defining element or practice is an absolute must for anyone who wants clients and customers whorepeat business and develop long-term relationships. In fact you probably find this to be as true for personal relationships as you would for any aspect of a business before and during the digital age.

Be Genuine!

Websites that develop a structure that take user experience and align it with their purpose find higher conversions. Don’t build a site for a plumber that looks like iTunes. Let that sites experience be what mirrors the genuine experience that is that service or product.

SEO success is defined by the genuine nature of the sites target and content. Search Engines are in the business of helping people find what they are looking for, build the content and keyword targeting around your clients, services and or product.

Social Media is all about the culture that your organization has, what’s your social media personality? Social Media isn’t about hard sales, its about relationships, find ways to develop social media strategies that support who or what you really are beyond what you sell or do.

Jump on Match.com, eHarmony, or have a friend set you up on a blind date, it’s just like business. You’ll get someone new in front of you, but if you want to get beyond the first introduction you better be who you are, pretending to be what your not will scare away your valuable long term relationships and leave you with a short sighted one night stand. Remember, 20% of your customers may provide you with 80% of your business, but if you find a way to build long-term relationships that develop from your genuine culture and services you’ll find value in every interaction.

If you want “world of mouth” opportunities, find a brand perception that matches you or your organization. Don’t try to control it, facilitate it by being genuine.

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Customer Engagement for Small Business

Telling business owners that they need to have some plans for customer engagement is easy. However, once they have absorbed that tidbit of helpful information, many may be lost as to what customer engagement can actually entail. Most likely, there is nothing that you in particular are selling, that can’t be found somewhere else. So what can the small business owner do to show that their product is the right choice for the consumer?

Be a Customer for a Day

Spend a day emulating the actions that your prospective consumers do.

  1. Call your customer service number.
  2. Go through the motions of purchasing your own product.
  3. Fill out your contact forms.

Make sure that your customer experience matches your outlook and ideas.

Build Communication Options

Not everyone uses Facebook and Twitter believe it or not. Make sure you have traditional methods of communication as well as digital ones. List phone numbers and a physical address for your business, even if it is online based.

Exercise and Act on Your Listening Skills

It isn’t enough to reply to customers questions or request with generic terms. When prospective consumers ask for discounts or other beneficial options, show them you are listening by enacting them. You will get no better word of mouth advertising then having a consumer who can say “I asked for a discount, and they gave me one!” This doesn’t mean you have to offer that discount to everyone who asks, but you should never outright ignore those request.

Show Your Integrity

Since bad news can travel with light speed on the internet, you may need to go out of your way to show your customers that not only are you expert at what you do, but that you back that professionalism with personal integrity. Show your customers that the people behind the brand care.

Let Your Customers Advertise for You

Anything that you can do to get your consumers to share their product or service experiences with the public will provide you with two benefits. Obviously it will give you the valuable advertising you are seeking, but it will also provide you with media that you can post to help build top-notch links for your site. Don’t expect your customers to do this for no reward though. Their time is valuable too. Try to run contest for the best written or video reviews of your project. Reward the winners appropriately for their time spent talking about your products and services.

Above all it is important that any consumers approaching you for your products or services walk away with the sense that you are a brand they can trust and rely on.

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Understand the Basics of SEO: Why Geo and Subject Domain Names Rock!

Search Engines are in the business of helping a user find the content they are looking for! If you keep this in mind you’ll start off with a great relationship with the Search Engines and the Visitors to your site.

Websites have three main areas you’ll want to really pay attention to:

  1. Structure
  2. Content
  3. References

As a website owner you’ll want this to be how you operate your lead generation through the search engines. Unless you’re an adult site, gambling or daily deal, people will not generally respond to a website about Plumbing when they were searching for Pizza.

Time and Money are important, you’ll get alot further if you concentrate your resources were they should be and where they will produce the highest rate of conversion. If you’re going to chase down multiple areas and categories do it in a way that provides unique, useful and provides a genuine experience for the user.

SEO Tip: Geo & Subject Domains > Brand Domains

An example of how this has been done is through domain masking and forwarding. Take the Domain PapaJohns.com, now that’s a great domain because people looking for “papa john’s” will find exactly what they are looking for, but will they still find it if they put in “MyTown Pizza” like “Brooklyn Pizza”, “Chicago Pizza”?

Here is an example of how we use forwarding on Digital Brand Marketing Education, the publically promoted domain is dbmei.com and that makes sense because it is short and simple. It makes for easy emails and sharing in social media without having to shorten the domain. However When you land on the site, you notice the actual domain changes to digitalbrandmarketing.com

Search Engines give a lot of value to domains, after all if you’re naming the site that, then those words must be relevant. In our case we want people looking for “Digital, Brand and/or Marketing”  to find our publication and those keywords fit perfectly with our content.

If you own Jerry’s Seafood.com, and your restaurant is in the town or geographic location of East Hampton, you might want to think about masking or forwarding the domain to easthamptonseafood.com or easthamptonseafoodrestaurant.com.

This is just one tip to help with your sites SEO, obviously you want the title tags, content, etc to all also fit this search term.

 

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Time to Get on Google +: How to Set up Your Google + Brand Page

I think for many of us, when Google + came along that it also came with a bit of that new social network feel and its accompanying apprehension. Most smart networkers at least made their way there to grab their own vanity URL’s and at least get the virtual networking ball rolling in the right direction. However, with Facebook, Twitter, and LinkedIn usage, many networkers have already found themselves pushed to the limit in either the time or resources it may take to keep all three fed and running properly.

To date, Google +’s numbers have posed absolutely no dangers to Facebooks user numbers, but it has recently passed through a 55% increase in users during its strongest month ever and is focused on reaching the 400 million user mark by the end of 2012. Considering that Facebook didn’t pass the 60 million member mark until almost four years after its creation, these are actually still quite impressive numbers. So if you haven’t taken the time to reserve and build your businesses Google + Brand page, now is definitely the time.

Building Your Google + Brand Page

There are already some incredible Google + Brand pages out there to take important lessons from.

After a few moments of looking over the above pages, you should have a relatively good idea of what your aesthetic and functional options may be. Sign into your Google account and then head to the Google + Business page to get started.

Create a Page

On the creation page you will need to simply select the category your business falls under. If none of the options seem an appropriate match, choose the other option at the bottom left.

Business Info

  1. Next you will add your businesses name and website URL.
  2. Next select the additional category that best suits your business. The sub categories are dependent on the main category chosen.
  3. Lastly, select who, by age group, is allowed to view your Google + Brand page.

Photo and Tagline

You only have ten words to create the perfect tagline for your business page. Put deep thought into this process taking into consideration the most vital keys for your SEO needs.

The Sharing Begins

On the next page you can begin to share your page with your personal Google + circle, or save that task for later.

The Social Media Drill

Google + Brand pages are not so different from Facebook fan pages when it comes to management. If you have even basic knowledge of how to manage your Facebook and Twitter accounts, you can pretty much rely on a try or two before you are just as familiar on Google. Don’t forget, Google + is currently experiencing novel rises in its user base, don’t miss the chance to increase your brand awareness via this format in 2012.

Similar Article:

Google+ Pages Open the Doors for Brands and Businesses

 

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