Their newest “addition” is called “Interest Lists”, and they are a “whole new way to keep up with stuff you care about and tidy up your experience on Facebook.”
Now, you have been able to organize your contacts into lists for some time, and you can control what gets shared with which list. But this is different. This is going to affect how we consume information, not contribute.
Facebook Interest Lists allow you to group content by category, for easier viewing. Interest lists can contain both People and Pages, and can be created by anyone, for any topic. Facebook feels that this will create a better flow of information and allow us to see the content that is most important to us.
But, what does it do for my brand?
Great question, and at this point there is no clear answer. It is a great way for you to create lists around your business, and for people to look at your business as a thought leader. Check out this example list, by Jon Loomer, called Facebook Marketing.
This could also help your EdgeRank score, as long as you are generating engaging content (if appropriate, make sure to include your company on the list). After creating the list, make sure to share it with your friends and followers. And, of course, make sure the list is public so that others will find it should they search on the topic your using.
But, the major downside to creating and using these new Interest Lists, is the fact that when a brand or person is put on a list, they are not notified. There is no way to tell if you are on one right now. In addition, if someone subscribes to a list that your business is on, they would have no reason to visit your Facebook Page to “Like” you for updates. The updates appear right within the “Interest List”. The other side of this is that your status updates may be seen by more people that have never heard of you before, thereby increasing your reach.
Why create these lists?
Facebook will have you believe that these lists will streamline and enhance your Facebook experience. After all, you will see only the information that “interests” you. I’m just not so sure. As of now, I get most of my news from friends and family from my newsfeed. In addition, that is where I follow brands that I am interested in and enjoy connecting with. I don’t want to go through the trouble of switching between the news feed and the interest lists. It’s not convenient, and I may miss something that is important.
So, what is your take on these new Interest Lists? Will you use them? Will you create any?
Craig E. Yaris is the owner of EsquireTech Solutions, which helps small business get found on the social web, whether through Facebook, Twitter, or LinkedIn, he can both teach you the effective use of any social network or act as your social media manager, enabling you to reach your clients where they are and when they want to hear from you. He can teach your organization the social media best practices that can help you use the tools of today to cost-effectively increase your bottom line. EsquireTech Solutions brings the social web to your business. Visit EsquireTech Solutions or call 516-495-9107.
- Facebook Newsroom
- Using Facebook Interests Lists to Improve EdgeRank
- How Marketers Can Use Facebook Interests Lists
- How Facebook Interest Lists Change the Value of Like
- Facebook Launches Its “Web Newspaper”: Interest Lists