Business Media Solutions: SlideShare

Slideshare may be another aspect of online commerce and marketing that may sound like one of the little guys, for now. However, this site offers large varieties of business media solutions in the forms of documents, slide show presentations and even downloadable pdf files. Professionals from many niches upload their business content, while other viewers breeze through and comment on the uploaded media.

Features of SlideShare

  • Members can have their content uploaded to the site and embed their own personal website or blog
  • Content can also be shared privately
  • Can be used as an effective marketing tool in helping to promote or advertise an event

 Additionally, SlideShare openly promotes users getting together to create their own groups so that they can interact with people who share the same niche interest as them.

Advantages of SlideShare Coverage

The single most important aspect and advantage of utilizing SlideShare is that every piece of media uploaded to the site can be viewed by their over 70 million viewers per month.

Users can niche network by creating or joining existing groups. This can help increase contacts, and therefore opportunities.

While being a part of a group can have many networking and marketing benefits, SlideShare user groups can also collectively modify and even enhance current online content.

SlideShare Media Creation Tips

Keeping a few helpful marketing tips in mind when creating content that you plan to upload to Slideshare can be imperative to having a successful business media marketing campaign.

Go Visual

Use a lot more visual markers and easy to understand symbolism as opposed to more text. Plain and simple, human beings prefer to be visually engaged if the other option is mounds of jumbled text.

Keep it Short

Try to get to the point of your content quickly. Rambling discourse and biased opinions are unlikely to garner increasing views or ‘word of mouth’ consumers.

Precision Tagging

At the end of each upload users are given the opportunity to choose their content descriptions as well as adding their tags, or keywords. Use keyword tools such as Google’s keyword tool to find the best keywords to describe your content or product.

Call to Action

If your content is one of your marketing tools you will definitely want to supply a ‘call-to-action’ at the end of each presentation. A link to click or short advertisement for your product is sufficient. Badgering your viewers with constant self-serving links is not nessecary.

Who Uses SlideShare?

There are a lot of larger corporations who have social strategist users on SlideShare to help increase awareness and promote their products or services.

A Sears representative, Vanina Delobelle, has uploaded a highly viewed and rated presentation on social strategies. With over 120 thousand views, Vanina certainly achieved a great marketing feat for any level of personal or corporate users.

Niall Cook of H & K has also been a regular contributor since 2006.

Alexa tells a detailed story of SlideShare user statistics. Global Alexa traffic ranking shows SlideShare at 264 with a U.S. ranking of 408. However popular it is in the United States, it is even more commonly used in Mexico. Overall site user statistics show that it holds more appeal for childless Hispanic females with postgraduate educations than any other group, with the age range of most users being from 25 to 44. They view as much from work as they do from home.

There is no doubt that SlideShare has huge marketing value for those who have the knowledge, or quick ideas on strategies that can be shared to garner attention and awareness of their particular products and services.

Here is an example of a Power Point Presentation done by Basil Puglisi on Search Engine Optimization Basics : SEO101

Sources:

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